Continuing on with our review of the European School on New Institutional Economics conference. Professor Langlois' three ESNIE documents which I have reviewed are referenced
here. There is a fourth, his
slide presentation entitled "Dynamic Transaction Costs". These appear to be a subset of Lanlgois'
University of Connecticut Economics 486 class slides.
On the ESNIE Personal Page Professor Langlois introduces his lecture as;
"This lecture will have two main objectives. First, it will introduce the two principle approaches to the economic organization of the firm: the transaction cost approach and the capabilities or knowledge based approach. The lecture will thus serve as an introduction to the lectures of Oliver Williamson and Sidney Winter. Second as the title suggests, the lecture will set forth the theory of dynamic transaction costs, which one can think of as an attempt to bridge the gap between transaction cost and capabilities approaches."
Firstly, I recommend
downloading the file for future reference. There are many worthwhile points in the presentation. Professor Langlois starts with a simple example of a master gun maker in the 19th Century. This example shows how complex and sophisticated markets are, and accurately reflects Adam Smith's division of labor, and the extent of that division in the 19th Century.
On slide number 22 Langlois introduces two different scenarios, "The Visible Hand" of Chandler, and "The Vanishing Hand" of Langlois. Scenario 1 supports Chandlers "Visible Hand" in which "organizations" needed to approach scale. The "management" then used vertical integration to reorganize the capabilities necessary to mitigate the "Dynamic Transaction Costs". (The costs of negotiating, teaching, coordinating etc. through the market.) Slide 28 is where Langlois introduces the second scenario. A scenario that accurately replicates the situation in the energy industry.
Scenario 2
- Creative destruction of existing internal capabilities.
Although I may be the only one declaring the destruction of energy corporations existing internal capabilities, I would find it difficult for anyone to justify a 250% increase in relative activity, with an associated 17% production replacement, a success. I think calling it an "activity" accurately reflects my concern for the long term needs of the energy marketplace.
- Modularity and a high level of external capabilities.
Through my review of Langlois' "modularity" papers (
here and
here) I have been able to define the necessary software modules that should be built. Modules like the "Resource Marketplace", "Petroleum Lease Marketplace", and "Compliance and Governance" modules. Langlois noted one of the key benefits of modularity was the users ability to clearly see "what" and "how" they could accomplish there needs. And modules also provide interfaces for interaction between these users and other modules.
External capabilities is the primary if not the only method the energy industries acquires its capabilities. These capabilities are accessed by the firms use of contracts. Drilling a well may set in motion up to 100 different vendors operating in various capacities to drill the well for the producer. Little outside of supervision and application of the scientific theory (the key competitive advantage) is conducted by the firm. This was the only viable way in which the industry could have developed, and to facilitate this reality the industry created the Joint Operating Committee, the primary organizational focus of the "market" in this software development proposal.
- Development of institution to support market exchange.
Standards and the culture of the industry have developed as a result of the Joint Operating Committee. Agreements are culturally systemic, data models are standard, accounting and operating procedures are implemented through industry associations dedicated to the unique needs of, one more time, the Joint Operating Committee. As I have claimed and determined in my thesis, SAP is the bureaucracy, organizations are defined and supported by the software systems they use. For the energy industry to move to a more innovative footing requires that the industry make this blog's software development proposal, be made real.
On slides 31 - 34 Langlois introduces his "Vanishing Hand Hypothesis".
"The Smithian process of the division of labor always tends to lead to finer specialization of function and increased coordination through markets. But the components of that process - technology, organization, and institutions - change at different rates."
"The managerial revolution was the result of an imbalance between the coordination needs of high throughput technologies and the abilities of contemporary markets and contemporary technologies of coordination to meet those needs."
"With further growth in the extent of the market and the development of exchange - supporting institutions, the central management of vertically integrated production stages is increasingly succumbing to the forces of specialization."
And on slide 35 Langlois notes what I think is the key to the oil and gas' future competitiveness;
"Extent of the market is about learning."
Learning about the changes in the earth sciences and engineering disciplines. Disciplines that are the key competitiveness of the future of the industry. If our knowledge of x is doubling each y years, how will the hierarchy maintain an understanding of the changes in the science. How will the firm innovate and apply these new findings, and in turn assist in the sciences further development?
Finally on the last slide Langlois provides a summary of the three phases of Smith's "Invisible Hand", Chandlers "Visible Hand" and Langlois "Vanishing Hand". Again I recommend reviewing these slide to capture the full extent and significance of these concepts. Therefore, I will not recreate the slide here and only refer to his description in "The Vanishing Hand: The Changing Dynamics of Industrial Capitalism".
"More or less arbitrarily, I have labeled 1880 as the point at which the path crosses the firm-market boundary. This is the start of the Chandlerian revolution. Equally arbitrarily, I label as 1990 the point at which the path crosses back. This is the vanishing hand. Far from being a general historical trend, the managerial revolution - in this interpretation - is a temporary episode that arose in a particular era as the result of uneven development in the Smithian process of the division of labor." p. 56
How much longer will the industry be held captive to the hierarchies management, is the only question I have. It has now been fourty six months since I first proposed these concepts! The necessity to reorganize the energy industry to approach the commodity markets demands for more is clear to me. Doing more "activity" as I have labeled the doubling of drilling activity, may become known as more of the same thing but expecting different results, and runs the risk of not being classified as a failure, but as insanity.
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