Sarah Murray wrote an interesting article in last weekend's National Post that was brilliant. Entitled "Birthday of the Box" it chronicled the birth, issues, development and effects of the shipping container. Celebrating it's 50th year, the ubiquitous shipping container has lead to many of the innovations and benefits of globalization up to this point. Noting the particular points of interest are as follows.
- 90% of global trade now travels inside them.
- It was the brain child of Mr. Malcom McLean, a North Carolina truck driver.
- Port operators and ship owners were reluctant to put their money into equipment, vessels and port infrastructure, and most importantly the longshoreman and dockworker unions dug their heels in. (Something that I can appreciate from the oil and gas industry.)
- Longshoreman in New York dropped from 30,000 in 1960 to 8,500 in 1986.
- Intermodalism impacted shipping to such an extent that OOCL Shenzhen is the largest vessel. Capable of the following capacity
- Christened on April 30, 2003 in Korea.
- Can travel at 25.2 knots at full load.
- Capacity is more then 8,000 containers.
- 8 million crates of bananas, or
- 200 million blouses in a single journey.
- Delivering choice to the global consumer.
- Making production of goods to flow to the lowest cost producer. An efficiency that benefits every human on the planet.
- Used containers are now converted to housing, schools and such in the developing world.
I agree with the author that all aspects of our lives have been impacted and improved as a result of the thinking of this North Carolina truck driver. The author notes that science is also benefiting in many odd ways. In 1992 a container of 29,000 plastic ducks crashed in the middle of the North Pacific. These ducks are helping scientists map and gain a better understanding of ocean currents as these ducks are noted and documented in their travels.
Sarah Murray is the author of an upcoming book called Moveable Feasts: the Incredible Journeys of the Things We Eat,
ISBN. Although she mentions that the impact of information technologies on these innovations have also made the container fulfill the promise of its full value, I think she is missing a phenomenal parallel in terms of its impact. And that is Google.
That the container was able to revolutionize the "physical" world is credited to its roots and birth fifty years ago. Google to me provides the same value and impact from the "intellectual" world. As we have automated and "roboticized" much of our production, logistics, shipping and marketing, Google is the same revolutionary thinking. What could be thought today in this world could be implemented and acted upon by Google immediately.
As we pass from the physical to the intellectual worlds, 50 years from now, people will know and say the same things about Google, that we now know and say of the container.
[Google] [Container] [Revolution]