OCI Partnership Accounting, Part IV
The Work Order system as a tool for innovation
We are discussing the role that the Work Order system would have in clearing up the administrative minutiae of the accounting related issues of the Partnership Accounting module in the Preliminary Specification. I want to continue with that discussion and ask what it has to do with innovation? Let's look at the Work Order system from the perspective of a successful producer in the marketplace that has developed an earth science & engineering capability. The CEO is approached by one of their engineers who hears of several other producers who are conducting a study on something of interest to their firm. They are looking for other participants to join in and want the engineer that brought the news to join in the project. Assuming everyone of the producers is using the Work Order system they can pool the resources they have within the Work Order to manage the project. The firm committed to a 10% share of total costs and offset those costs with engineers' time, office space and computer resources. (Note all of these producers' costs are pre-approved and budgeted from other accounts.) With the Work Order producers could make these commitments subject to the other 90% being committed to.
We have here the means by which people working within the industry can commit to programs and projects in a manner that is natural to their business. This is the way systems should work today. What we have today is an impediment in the industry for producers who feel that participation in the study with other producers would be worthwhile. However, the accounting, approval and accountability nightmare will haunt them for the next three quarters. It will subject them to regulatory oversight that questions their moral integrity. So instead the project doesn’t get proposed, funded, participated in or done.
In Professor Dosi’s paper “The Sources, Procedures and Microeconomic Effects of Innovation” he discusses the role these administrative minutiae have on innovation.
The discussion will aim to identify (a) the main characteristics of the innovative process, (b) the factors that are conducive to or hinder the development of new processes of production and new products, and (c) the processes that determine the selection of particular innovations and their effects on industrial structures. p.1121.
There are financial resources available in our example. Motivation exists within the organization to do an outstanding job on the project. What happens is bureaucracy gets in the way and slows things down and makes it a task that requires superhuman effort to even try. And maybe one or two projects will get done each year out of sheer will. But what is needed is the ability to conduct a volume of projects far exceeding one or two, and that is beyond the scope of the organizational context as producers are organized today. Without ERP systems to define and support these innovative processes and ad hoc organizations, these processes will not spontaneously appear.
We discussed how one producer could participate in a study with other producers by setting up a Work Order to capture their involvement. Their contribution involved one engineer, office space and computer time. That they would contribute some cash is also a possibility as they signed on for 10% of the projected costs. I want to discuss the other producers' involvement and how the Work Order system, being a multi-organizational system, can capture the different ways in which each producer will participate and account for these differences within the People, Ideas & Objects Partnership Accounting module.
The emphasis remains on enhancing innovation among producers. Collaborations and interactions between producers and industry participants will lead to many innovations in the future. The impediment to doing these as a result of the bureaucracy and the current suite of accounting systems in use in the oil & gas industry is what I want to contrast in this scenario using the Work Order. It's time in this day and age that systems become as sophisticated and complex as what is described here. This is so that innovation in the earth science & engineering disciplines can occur. Professor Giovanni Dosi expands on this point further in the following quotation from “Sources, Procedures, and Microeconomic Effects of Innovation.”
Additional issues include the conditions controlling occupational and geographical mobility and or consumer promptness / resistance to change, market conditions, financial facilities and capabilities and the criteria used to allocate funds. Microeconomic trends in the effects on changes in relative prices of inputs and outputs, including public policy. (regulation, tax codes, patent and trademark laws and public procurement.) p.1121.
The producers are interested in participating in the project. Some want to contribute a variety of different resources, some have specialized capabilities that are critical to the project and others are more or less along for the ride and are willing to participate by paying cash. Some have an AFE that has been approved that directs funds to pay for their participation. Some companies incur the costs as part of their annual engineering budget. Some companies have a working interest partner that is willing to share the costs over Joint Operating Committees. The combinations and permutations of how a Work Order gets financed and funded are unlimited when we consider the number of different ways producers can participate.
To begin, we must have a Work Order system that takes into account the information from these various parties and assimilates the understanding of the deal from the five or six people who met to initiate this project. Each must codify how their participation in the costs is funded and costed in their People, Ideas & Objects Partnership Accounting modules Work Order. All of the participants use one Work Order, or in this case an Accounting Voucher, that is shared across all of the producers. This agreement understanding must be captured within the Work Order system before approval by all producers. As with all Accounting Vouchers, the accounting details need to be coded, as well as the sources of funds. Within the Preliminary Specification we are moving away from traditional transaction recording. Automation is the focus and this can be completed through Designing Transactions accounting features. This way the system can process charges within the firm in an accurate and timely manner. For any charges that are above the threshold that a firm is willing to commit to, that implies that another firm's cash commitment would be provided to cover those costs. The Work Order should make these cash transactions or equalizations between these producers as a result of document approval. The point of the exercise is that once the Work Order is approved, the understanding of the deal, as captured by the interface, or the designed transaction, is executed.
As I indicated, an accountant's ability to follow on with the necessary accounting for these transactions requires significant recreation of the “deal” and the time of the parties who conceived of the deal in the first place. A bureaucratic waste of time. The Work Order interface should be sophisticated enough to capture the deal substance. I understand the myriad ways to do these and the difficulty in making an interface that captures them. That I don’t think is the difficult part. What I think would be the difficult part is designing an interface that provides these services intuitively. An interface that conveys the deal's substance. I, however, know it can be done. The reason it hasn’t been done is that the budget for software development like this has not been set out. It's at times like these that we should revisit our revenue model and rethink the People, Ideas & Objects approach. This is based on our projected budget.
We used the scenario in engineering, however it could just as easily be used in geology or any other area of oil & gas interest. Alternatively, it could include the supplier or vendor marketplace to form a working group. The importance of the Work Order is that the producer or participant can designate how they want to participate in the working group. As part of their approval process, they identify the source of the funds and where the costs will ultimately be allocated. This is according to their organization. Each participant or producer in the working group conducts this, all within the same interface for the same Work Order.
One of the most obvious areas that this interface will interact with the other modules is the Security & Access Control module. Access to the Work Order will require a certain period to recruit participants. And then it will be closed to everyone but existing working group members. Only those who are within the working group, or are subsequently granted direct access can participate directly in the working group.
With the Security & Access Control module we also inherit Industrial Command & Control that allows people to impose a chain of command across the working group. This might be something they want to do if they have a difficult task or a large group of people. The opportunity to do so is available to them if they so desire as this will be part of the Security & Access Control modules core functionality.
The designation of the source of funds and where costs will be allocated is coded directly to those accounts. The Work Order incorporates Accounting Voucher elements into its operation. Each producer's accounting system will be charged, upon approval of the Work Order, according to how they coded the Work Order. As a result, it will inherit many Accounting Voucher module attributes.
I see these working groups, as we’ve called them here, as an essential element of how an innovative oil & gas industry identifies and solves its problems. Professor Dosi states “In very general terms, technological innovation involves or is the solution to problems.” Dosi defines this as “In other words, an innovative solution to a certain problem involves “discovery” (of the problem) and “creation” since no general algorithm can be derived from the information about the problems. Solutions to technological problems involve the use of information derived from experience and formal knowledge. It is the specific and uncodified capabilities, or “tacit-ness” as Professor Dosi describes “on the part of the inventors who discover the creative solution.”
Therefore, how can oil & gas firms solve the technical and scientific problems of the future? How can a firm more effectively employ its capability to solve problems and encourage the discovery of other problems and the creation of their solutions? Clearly some companies are more effective at this process than others. However, this research in oil & gas asks, is there a means for an organization to increase its ability to innovate that leads to higher performance outcomes?
Having these working groups spawn at will without the bureaucratic, accountability and accounting logistical nightmare that they instill today will be a significant first step in making the industry more innovative.
The complexity of the relationships of these working groups must be captured and accounted for in the Partnership Accounting module of the Preliminary Specification. Whether we are talking about the various forms of contribution that a producer may make to the joint account, or how they may participate in a working group, the bureaucratic machinations of accounting for these transactions can’t stand in the way of producers' innovativeness.
Today, participation is hindered by the difficulty of capturing and accounting for these unique business arrangements. What is needed is the ability to develop software that captures the substance of the manner in which contributions are made. This is followed by the manner in which they are accounted for. That is the purpose of the Partnership Accounting module, to support the innovative oil & gas producer in their innovative actions. Professor Giovanni Dosi in "Sources, Procedures, and Microeconomic Effects of Innovation," points to the need for business aspects to support technical aspects of the business.
Internalization and routinization in the face of the uncertainty and complexity of the innovative process also point to the importance of particular organizational arrangements for the success or failure of individual innovative attempts. This is what was found by the SAPPHO Project (cf. Science Policy Research Unit 1972 and Rothwell et al. 1974), possibly the most extensive investigation of the sources of commercial success or failure of innovation: Institutional traits, both internal to the firm - such as the nature of the organizational arrangements between technical and commercial people, or the hierarchical authority within the innovating firm - and between a firm and its external environment - such as good communication channels with users, universities, and so on - turn out to be very important. Moreover, it has been argued (Pavitt 1986; Robert Wilson, Peter Ashton and Thomas Egan 1984) that, for given incentives and innovative opportunities, the various forms of internal corporate organization (U form versus M form centralized versus decentralized, etc.) affect innovation and commercial success positively or negatively, according to the particular nature of each technological paradigm and its stage of development. p. 1135.
Capturing the context of the deals made in both the Joint Operating Committee and working groups as described here in the Preliminary Specification can’t be done after the fact. What is needed is for the software to be sophisticated enough for the dealmakers to use while formulating the deal, to capture the substance of the deal, so that understanding will be used to allocate the costs and charge their accounting systems for these costs when they're incurred. The process we’ve defined is Designing Transactions within the Preliminary Specification. Then and only then will accountants have a chance of keeping up with the speed and innovation of the industry as it is contemplated here. Technical people will be free to pursue their science and not be hounded by those looking to recreate what was history and dealt with long ago.
This is a necessary part of the People, Ideas & Objects software development team and most importantly, our user community. It won’t be too difficult to capture the multiple and myriad ways a deal can be formulated. The algorithm will be complex but with time and money it can be done. The real challenge in making this critical part of the Partnership Accounting module work is the user interface. Being able to intuitively use the module to capture the user's understanding. This is to document it in the People, Ideas & Objects system and account for it on that basis. That is what makes innovation possible.
We discussed previously how producers collaborated on a project to conduct research. The Work Order system of the People, Ideas & Objects Partnership Accounting module enabled the producers, who may not have been affiliated in any form or fashion until this working group’s formation, to be able to form and contribute to the project. The Work Order system captures the meeting of minds. This is because it captures the manner of each producer's contribution and method of payment at the time the project is formed. This will enable them to avoid the bureaucratic difficulties associated with participating in these types of working groups. Working groups are avoided today because accountants can make participation more difficult than they are worth. The reason we have to cut through the bureaucracy and promote working groups is that participation in these types of activities is critical to an innovative oil & gas industry.
The accounting interface for the Work Order will have two elements. The first will account for the costs. This will list the costs of the working group and your interest based on your participation rate. The second element is where problems occur. Participation can be funded from a variety of sources and contributions. Some will have a key piece of research that is the foundation of the project. Some will contribute time and some cash. Combinations and permutations are unlimited. The one constant in these contributions is that they all have budgets. In the second element, you will identify the source of funding or contributions supporting your participation. It will need to be determined if that means cash will be transferred from your firm to others by simply clicking on a box in the interface. Once all of the producers have completed their interfaces the balancing of the Work Order will be attempted with any variances worked out to determine who will make up any shortfalls. Once all shortfalls are resolved, work can begin.