21st Century Marketplace Service Providers Sec 2 - Part XXXV
Producers
The reconstruction of the North American oil & gas industry begins with a fundamental reconsideration of the producer firm itself. Central to this transformation is the establishment of the Joint Operating Committee as the industry’s primary Organizational Construct, complemented by elevating the Markets Organizational Construct to a position equal in strategic importance to the producer organization. Together, these Organizational Constructs redefine how producers participate in exploration, production, capital allocation, innovation, and competition.
At first glance, it may appear that People, Ideas & Objects, through Synallagi, our user community, and their service provider organizations, seeks to diminish the role of the producer firm. The opposite is true. Our objective is to strengthen the producer by removing the structural constraints that have limited its ability to compete. What is being displaced is not the producer itself, but the hierarchical bureaucracy that has dominated the industry for decades and increasingly become an impediment to performance, innovation, accountability, and profitability.
People, Ideas & Objects redefines the producer firm by reconstructing its administrative, accounting, operational, and governance foundations. This represents the natural progression of the specialization and division of labor that has reshaped every major industry. Administrative and accounting functions evolve from isolated internal activities into specialized capabilities delivered through our user community and their service provider organizations. The producer, in turn, becomes more agile, more innovative, and better equipped to concentrate on its primary responsibilities of exploration, development, and profitable production.
For more than half a century, North American oil & gas has operated within organizational structures that rewarded activity more consistently than performance. Capital deployment gradually became the industry’s principal competitive mechanism, while profitability, accountability, and organizational learning became secondary considerations. Over time, this produced a culture that accepted “muddle through” as an operating philosophy rather than treating sustained profitability as the defining measure of success.
The consequences of that organizational design are now evident. Large segments of the industry continue to consume capital in order to produce, while lacking the information, organizational structures, and decision-making frameworks necessary to consistently identify where value is created, where it is destroyed, and how performance can be systematically improved. Organizational inertia has replaced organizational adaptation, leaving many producers culturally committed to methods that have repeatedly failed to restore competitive performance.
This persistence cannot reasonably be attributed to a lack of opportunity. Since publication of the Preliminary Specification (now Synallagi) in August 2012, the industry has experienced repeated opportunities to reconsider its administrative and organizational foundations. During the same period, investors steadily withdrew their confidence from producer firms whose financial performance and accountability failed to improve. Yet the underlying organizational structures have remained largely unchanged.
The purpose of this section is therefore not to criticize existing producers, but to define a new organizational model for those to institute a culture of reserves preservation, performance and profitability. We examine what a producer becomes when markets, the Joint Operating Committee, Artificial Intelligence, specialized service providers, and modern Enterprise Resource Planning architecture are integrated into a coherent organizational framework. In doing so, we describe not only how producer firms can be reconstructed, but how a new generation of industry leaders can emerge to rebuild North American oil & gas upon the enduring principles of resource preservation, performance, and profitability.
In many respects, this represents A New Discipline. It is a discipline that treats organizational design as a competitive advantage, recognizes markets as active organizational participants rather than external forces, and positions profitability as the outcome of superior organizational architecture rather than simply higher commodity prices or greater capital expenditure.
A Vision for Service Providers Leadership
People, Ideas & Objects’ vision for leadership in oil and gas will be demonstrated through our user community and their service provider organizations. Together, they will provide the business, accounting, administrative, operational and software leadership required to rebuild the industry around reserves preservation, performance and profitability.
Oil and gas now finds itself locked into an organizational configuration that is no longer adequate to serve the majority of its needs. Time, resources and people are being deployed, employed and consumed without creating commensurate value. People, Ideas & Objects have described this as a modern software bug. The Enterprise Resource Planning system that should enable the organization has instead become one of its largest constraints.
Producer officers and directors appear to have learned that if they do not upgrade their Enterprise Resource Planning systems, then their status quo cannot be challenged. This has created a static environment of systems atrophy, manual workarounds and declining accountability. Rather than functioning as an operating platform for performance and profitability, legacy ERP software has become a defensive mechanism for organizational inertia.
This static Enterprise Resource Planning environment has persisted in oil and gas throughout this century, and possibly for a decade before. Oracle abandoned the effort to convince producers of the need for meaningful upgrades in 2000. IBM did so in 2005. This leaves People, Ideas & Objects’ Synallagi as the only comprehensive proposed development now being undertaken for the oil and gas industry. Since 2003, our principal reward has been the hostility of producer officers and directors whose methods and means of operation were being challenged.
The demands placed on the industry will be insatiable and among the most difficult in its history. An organizational structure inherited from a bygone era will no longer be adequate. Information Technology offers new ways to organize work, with the most significant change arising from the enhanced communication capabilities of the Internet. As the Internet of Information transitions to the Internet of Value, materially greater levels of change will be implemented over materially shorter periods of time.
The difference this time is that the required changes are not experimental. They are no longer being introduced on a trial basis, as optional technological initiatives, or as speculative improvements. They are being demanded by market realities and operational necessity. Ignoring the Internet of Value will impose significant costs on any individual or organization that chooses to remain outside its development.
The dynamic nature of these Information Technologies, combined with the changing requirements of oil and gas, will create a highly interactive operating environment. People, Ideas & Objects have always believed this would be the case. Accordingly, we have built our organization around continuous development and continuous delivery to satisfy the evolving needs of oil and gas. This principle defines not only People, Ideas & Objects, but also our user community and their service provider configurations.
Oracle Cloud Enterprise Resource Planning has demonstrated that an Enterprise Resource Planning system can operate on a quarterly upgrade cycle. Oracle has also demonstrated a quarterly financial reporting cadence in which reporting can be completed within six working days. People, Ideas & Objects’ Synallagi will bring this software discipline, upgrade cadence and reporting expectation into oil and gas.
Through this design and configuration, Synallagi will lead the oil and gas industry not only in optimal performance and profitability, but also in the organizational structural changes necessary to keep producers dynamic, innovative, accountable and profitable. The objective should be stated clearly. People, Ideas & Objects, our user community and their service provider organizations are working to ensure that the oil and gas industry never again finds itself trapped in the type of constrained organizational structure it occupies today.
In a previous paper, 21st Century Marketplace Vision — Part II: Our User Community, we detailed the compensation model for both our user community and their service provider organizations. That discussion included Enterprise Resource Planning Implementation Revenues, Maintenance and Support Revenues, and Dynamic Value Revenues earned by our user community and their service provider organizations. Dynamic Value Revenues are the mechanisms that maintain the commercial alignment of our user community and their service providers with the value and profitability earned by producer firms.
We have seen what occurs when a primary industry such as oil and gas operates without adequate profitability. The consequences are not confined to producer firms. They flow through the broader oil and gas economic infrastructure and impair every participant dependent on the revenues generated from the sale of oil and gas. Profitability is the only durable source of funding available to sustain the industry. There are no alternative revenue streams capable of supporting the service sector, the subsequent tiers of industry, or the producer firms themselves.
McKinsey recently advanced an argument that is consistent with People, Ideas & Objects’ prior discussion regarding the natural gas loss calculation. Value has been seeping out of the industry through the “muddle through” and indifferent approach of producer firm officers and directors. People, Ideas & Objects calculated that approximately $5.0 trillion in value has been lost this century as a result of their unwillingness or inability to manage the business. That calculation was based on the deterioration of the pricing structure of natural gas relative to oil on a heating value basis. Historically, natural gas traded at approximately a 6:1 ratio against oil, reflecting its equivalent heating value. In 2024, that relationship deteriorated to levels as extreme as 52.5:1, with today’s factor being 31:0.
People, Ideas & Objects attributes this value destruction to the industry’s failure to transition from a business model based on resource scarcity to one based on the abundance made possible by shale. Chronic overproduction of oil & natural gas has destroyed industry value and will require substantial remediation to correct. Meanwhile, the value that should have accrued to the industry, its investors, its service industry, and its broader economic infrastructure has instead been captured as consumer discounts or by downstream and adjacent firms marketing the product at full value.
Oil and gas production in the United States has outpaced the infrastructure needed to get products to market, increasing the premium for those who control these flows. This is especially true for gas, due to the large interconnected global market for liquefied natural gas, and exacerbated by the global data center industry increasingly looking to gas as a source of energy.
McKinsey also notes:
Operators are therefore seeking more control over paths to market, both to protect their access and to capture the arbitrage of price dislocations that have become more frequent as volatility grows. The increase in midstream consolidation, with $180 billion worth of deals in the last three years, speaks to this trend, as midstream organizations rush to maximize their share of this value pool.
McKinsey’s $180 billion assessment appears consistent with the theme of People, Ideas & Objects’ $5.0 trillion assessment for the 21st century and currently over $30 billion / month, although it is not as comprehensive in scope and does not address the full twenty-five-year period. One critical area is Permian associated gas, which is often treated by oil producers as a byproduct rather than as a primary source of value.
The practice of producer firms retaining cash for internal priorities, executive compensation, and balance sheet optics while leaving insufficient value to sustain the remainder of the industry is not a durable operating model. Prior to 2015, producer performance had deteriorated to the point where annual external capital was required merely to maintain operations. The difference today is decisive. That annual infusion of capital is no longer available. Profitability must now be generated internally, and it must be generated with the recognition that the industry’s economic requirements extend well beyond the producer firm.
The service industry, and every subsequent tier of the oil and gas economy, is as dependent on oil and gas revenues as the producers themselves. Their employees, investors, suppliers, contractors, and communities are no less dependent on those revenues than producer employees are dependent on their paychecks. A producer firm does not operate in isolation. It operates through a continental economic structure that must remain profitable, capable, and investable if producers themselves are to continue functioning.
The value of oil and gas production will be realized somewhere, by someone, at some point in the value chain. Oil & gas as a primary industry has a responsibility to ensure that the producer firm receives its profitable share of that value while also ensuring that the service industry participants upon whom producers depend are profitably sustained. Allowing value created by the service industry, funded by investors, and required by the broader industry, to dissipate downstream after producer officers and directors determine they have been adequately compensated is not management. It is value leakage at continental scale through uncaring incompetence.
When producer investors identify accountability and profitability as the reasons for abandoning their interests, the matter has reached a terminal phase unless the firm acts decisively to remediate those deficiencies. Continued inaction after eleven years does not represent prudence, patience, or strategic restraint. It reflects an unwillingness or inability to confront the conditions investors have already identified as disqualifying. It is a futile debate to discern which is more tragic. That investors were forced to act in 2015. Or that in 2026 this fact does not seem to register on the officers and directors.
This is where the service provider role within Synallagi becomes material. Service providers must evaluate how their services, and the software they deliver through Synallagi, enhance profitability and value across the industry. Acting through the user community member who owns their organization, they must identify the software developments, process changes, and operational innovations required to produce measurable value for the broader oil and gas economy.
Within this structure, our user community’s service providers are not merely vendors. They are the operational agents through which profitability, accountability, and value restoration become executable. Their responsibility is to convert the explicit knowledge embedded in Synallagi into applied commercial performance. That performance is supported by their tacit knowledge, process specialization, and direct engagement with the requirements of producers, Joint Operating Committees, and the broader oil and gas economy.
The user community and their service provider organizations are motivated by mutual monetary benefit. They have a direct economic interest in developing the value-enhancing capabilities the industry requires. Through People, Ideas & Objects’ Targeting Framework, which will be addressed in a future paper in the 21st Century Marketplace Vision series, they will share in the perpetual value generated by these innovations.
To be precise, I have identified several of the larger value failures, including natural gas price losses, failures in realizing Liquefied Natural Gas markets developments to rehabilitate natural gas prices, Permian associated gas being dumped into Henry Hub pricing, and the industry’s limited recognition that shale changed the business model from scarcity to abundance. However, these observations represent only one perspective, and a perspective formed from outside the industry’s daily operations. What those working inside the industry know, identify, and as service providers will be able to change may be equally dramatic and equally value generating for both themselves and producers.
All values identified in these papers will therefore be subject to the Targeting Framework. The resulting value generated will accrue to our user community and their service provider organizations according to the objective evaluation of their contributions. This ensures that innovation is not merely encouraged rhetorically, but compensated structurally, perpetually, and in proportion to the value created. It will also keep score overall in terms of how much value has been generated by Synallagi, our user community and their service provider organizations.
Synallagi' Targeting Framework objectively evaluates changes proposed and implemented by our user community and service providers. It determines objectively and monetarily how those changes enhance profitability, increase industry value, or improve accountability and performance. It then calculates and distributes the proceeds arising from those improvements.
When service providers conduct process management across all producer firms, even a small innovation can generate material value at industry scale. The service provider’s share may represent only a small percentage of the total industry benefit. However, that share will be perpetual and consistent for as long as the innovation remains operational and continues generating value.
This is the purpose of an objective and independent Targeting Framework: to evaluate, assess, calculate, and distribute the benefits created through innovation, accountability, and improved performance. It converts improvement into compensation, compensation into motivation, and motivation into a durable mechanism for rebuilding profitability across the North American oil and gas economy.
