People, Ideas & Objects Capital Structure
Although there is good news for producers that bolsters their optimism for the future. The good news doesn’t last much more than an hour or two. The bad news that is announced is ignored and not considered in the topics of discussion so that “boom” can be the momentum that sweeps the industry, once again. Bad news such as the probability that sanctions will be lifted leading to an additional 1.6 mm boe exported from Iran and Nordstrom 2’s imminent completion, all but delaying the European LNG import market from developing at this critical time. We should never speak of such negatives.
Historical analysis of the past 30 years that People, Ideas & Objects have been in the market for oil and gas ERP systems, is a worthwhile exercise for determining what has happened to oil & gas and why their difficulties will continue. It has a lot to do with how the bureaucrats approach the news that I’ve laid out here. They only celebrate the short term victories and ignore the protracted long term difficulties for another day. “Another day'' never comes about because there is always more good news to discuss. Most will assume this to be a happenstance occurrence, though after decades of watching this I see a rhyme and rhythm in the methods of the bureaucrats. There is a long term strategy and plan in place. It doesn’t have anything to do with the producer firms themselves. In Calgary by the time the May long weekend comes about, the streets are cleared of gravel and the Ferrari's, Porsches, Bentleys and Lambo’s are taken out of hibernation. The number of them this year was truly amazing. Might be due to the lockdown causing a greater itch to get out. Many people noticed and commented about it. Is this maybe where the money went? I do not deny the perks of what one earns in life, I’m only suggesting that they earn it by building value. We have offered the Preliminary Specification to the bureaucrats and they have denied interest due to the fact it disintermediates them from their source of personal wealth generation. The Preliminary Specification has a value proposition in the trillions of dollars which can be readily understood how this value comes about as a result of the bureaucracies disastrous management. Bureaucrats will not invest in the producers business to enhance its profitability. What does this say about them?
In the early 1990’s when I began this adventure it was a different business in the oil and gas ERP market. The number of ERP providers was at least 20 and it was a vibrant area with much activity. Today it’s a ghost town that resembles a decrepit old mining town that was never built to last. Only one decrepit old person still lives there with a portable generator to power his computer and post to his blog on the InterWebs. All the “big guys” were the first to move out. IBM, Oracle, PriceWaterhouseCoopers left out of frustration in dealing with bureaucrats that refused to pay for what it was they used. Alternative solutions were then financially engineered under the “consolidation” method with P2 Energy Solutions now providing the bulk of the industry with their software. We can assume they make a living however they’re on a tight bureaucratic leash. Subject to a business model that enables them to provide for whoever feeds them. What we can be assured of is the failure of the oil and gas producers and industry is also a failure of the ERP systems used by those companies in the industry. (Note P2 have done the best they could with the limited resources provided by the bureaucrats. They are good people working under impossible conditions.) If producers were using appropriate systems would the industry have failed so spectacularly? From the oil and gas bureaucrats point of view we need to ask is this a failure? In what sense would they consider it a failure?
In terms of using a first tiered ERP systems provider the producers do not have the concern that their accounting will be reliable and transparent. That is a bureaucratic positive. By keeping P2 on a starvation diet ensures that no major software developments will be undertaken by them to improve that situation, and P2 will also be the lowest cost solution. A double positive for the bureaucrats. Lets add an extra positive here as it also avoids the direct threat of disintermediation that Information Technologies are causing other industries everywhere else. After all, the bureaucrats are just trying to “muddle through” a difficult situation, not of their making! Another positive for the bureaucrats. I could go on but I think I’ve made my point. The consequences of this history and what has been experienced in the oil and gas ERP marketplace is the investors behind those 20 solutions and initiatives have walked away with their heads handed to them. A history, legacy and performance that satisfies the bureaucrats just fine. One that doesn’t hold them to the higher standard that a first tiered ERP system would instill. One that would cut through the opaque nature of oil and gas statutory reporting. One such as the Preliminary Specification which uses as its base the Oracle ERP Cloud / Oracle Fusion Applications. What they have is a history, legacy and performance that doesn’t instill the desire to have any competition to P2 being fostered and developed that would challenge bureaucrats organizationally. These methods formed an effective block towards any ERP systems development progress. That has to be considered a bureaucratic success.
We recently documented the vision of producer consolidation being orchestrated in the industry today. With all of its attributes and features that benefit the broadening and deepening of the bureaucracies. Remember bigger bureaucracies are better! We know from our research that organizational structures are defined and supported by the ERP systems that they use. They are therefore also constrained. The unchanging ways of the ERP systems the producers have used over the past thirty years are therefore testament to the establishment and security of the bureaucracy throughout the oil and gas industry. What we see today is that bureaucracies have a well defined and detailed vision of how their consolidated business models ERP systems will provide the value generation necessary for that profitable and prosperous future. These are backed up with a comprehensive and deep understanding throughout the culture of the industry on what is needed for them to make these changes. Sorry, my mistake, I keep forgetting only People, Ideas & Objects have provided these with our user community vision and Preliminary Specification.
ERP systems providers have always been approached and managed this way, it is reasonable to expect this will always be the methods and means that oil and gas bureaucrats approach the issue of accountability and integrity of their accounting, and the development of their ERP systems. With one significant caveat. They will do so under their management and control. In other words internally, where each producer is actively involved in their own systems development. Incurring the same costs as the other consolidated producers in equal and exact proportions and with the exact features and functions. All to gain no distinct competitive advantage. Their way of conducting their business is just that near and dear to their heart.
For myself, continuing to throw money at the wall in an attempt to secure a position in the oil and gas ERP market space would be futile and a waste of valuable resources. Seeking the volunteer efforts of people within the industry would be a disastrous pursuit as it would capture the substance of the issue and its solution, only to attract the bureaucrats attention and a waning interest in the participants. Subsequently any initiative would have died on the vine, never to be resurrected and we would have provided the bureaucrats with a list of “culprits'' they needed to attack. A new approach was necessary and one that would deal with the realities of the situation as defined here. An approach that considered what was possible in terms of the Information Technologies on offer as a result of the deployment of the Internet. That adopted the necessary and only method of quality software developments, user community participation at its core, enabled through a powerful user community vision. A new architecture, organizational structure and design that dealt with the issues and opportunities of the oil and gas marketplace. The Joint Operating Committee which is the key organizational construct of the industry, the legal, financial, operational decision making, cultural, communication, innovation and strategic framework of “what” and “how” everything is done in the industry.
When I began this work in 2003 I was pleased that I had resolved what it was that was compelling me to work on a software solution for so long. I was never able to clearly express or articulate what it was I was doing. After September 2003 I was able to state unequivocally in my mind that I had found the key to the solution, the Joint Operating Committee. The kindest response to my declaration was “what’s the issue.” For most of the rest of the world it only confirmed what they had suspected for many years. Nonetheless it needed work. To take it from the idea of using the Joint Operating Committee and conduct the research necessary to make it a viable, workable business model. In my defence this type of work can only be undertaken by one individual. It is hard grueling work that needed to prove that both the industry and the producers could be configured and supported by software that would function and enable the producers, industry and service industry to prosper in a new model. Answering the question would it work and provide value in a coherent manner. I believe that question has been answered in the Preliminary Specification. The needs of our user community came next and we began that work as our first priority in the first quarter of 2014. Publication of our user community vision was the beginning and we have established our user community as one of the three key competitive advantages of People, Ideas & Objects. Subsequently the ripening of the situation and issues in the oil and gas industry. Issues that are currently being well defined in the financial destruction at the hand of the bureaucrats. This destruction is close to being complete, it will not stop until bureaucrats are removed through either creative destruction or disintermediation. It is here we stand today with these three necessary components of the four ingredients to put the industry back on a successful trajectory.
The fourth ingredient is of course the financial resources necessary to complete these software developments. People, Ideas & Objects, the organization that I have assigned my copyright to commercially exploit this Intellectual Property, is unable to provide the assurance that any investor we take on would make any money in oil and gas ERP software. Banks are allergic to software in general. And small market products, being the number of saleable items / the number of producers, are of no interest to venture capital. I therefore own 100% of the copyright of this research and product as represented in the Preliminary Specification. And the majority of People, Ideas & Objects. I am patient and some would say stubborn. Money wasn’t what motivated me. I had to get these ideas out of my head so that I could live in peace. That has been accomplished and would certainly appreciate the opportunity to finish. But that may not happen. We have an obstinate opponent who has all the necessary financial resources to sustain their obstinance and lifestyle.
Newt Gingrich has a quote regarding the efforts of Winston Churchill throughout the decade leading up to WWII. Churchill was ostracised and vilified for his constant attacks on Hitler throughout the 1930s. Gingrich stated “Churchill ultimately came to power (as Prime Minister of Britain) not because his arguments won out, but because reality caught up to his arguments.” This is the method in which difficult tasks are undertaken. We may not be where we need to be yet, but the bureaucrats are farther away from where they were comfortable and once in command. What we are doing may seem impossible to most people, however they should have joined me in September 2003. All I can say is that I’m glad I’m nowhere near that place anymore.
The Preliminary Specification, our user community and service providers provide for a dynamic, innovative, accountable and profitable oil and gas industry with the most profitable means of oil and gas operations, everywhere and always. Setting the foundation for profitable North American energy independence. People, Ideas & Objects have published a white paper “Profitable, North American Energy Independence -- Through the Commercialization of Shale.” that captures the vision of the Preliminary Specification and our actions. Users are welcome to join me here. Together we can begin to meet the future demands for energy. Anyone can contact me at 713-965-6720 in Houston or 587-735-2302 in Calgary, or email me here.