User Community Vision Edits Part 2 of 3/4
Leadership in our User Community
The first real ingredient of our user community in terms of its needs is leadership. Effectively our user community is a separate organization that is independent of both People, Ideas & Objects and the industry itself, driven by its own vision, purpose, community and leadership. Although our user community will have People, Ideas & Objects as its sole source, by license, of part-time user community participation revenue, user community members are the principles in the service provider organizations who provide the accounting and administration process management through the delivery of our software and their services. Our user community members will have their service provider(s) as their primary source of income and value generation. It is also People, Ideas & Objects objective to focus on our organizations competitive advantages of our user community, research and Intellectual Property. Therefore the leadership in our user community is an aspect that needs to be developed from those who commit to the overall vision of the Preliminary Specification and desire to provide oil & gas producers with the most profitable means of oil & gas operations.
There will be two types of leadership provided by our user community. There is the organizational focused leadership that will be focused on the needs of our user community. Secondly there will be overall industry wide leadership of the oil & gas business model. This is discussed in detail in the next section. Our user community includes the necessary organizational support that will be demanded of it, and this will include the thirty or so Product Owners who are responsible for either a specific module of the Preliminary Specification or an element of its development. Involving the hard work of developing an organization that meets the needs of the software, the industry, the service providers and most importantly the people in the industry. To build an application on Oracle Cloud ERP can be done by anyone with the money to do so. To add a vision as compelling as the Preliminary Specification to the mix adds a lot of value to the process. However, building a user community to define and support both Oracle Cloud ERP and People, Ideas & Objects software will ensure that this environment becomes successful for all concerned. These software applications will deliver the explicit knowledge that is captured by our user community and codified in the software they develop, and their service provider organizations will deliver that software in combination with their tacit knowledge as a service offering to the profitable oil & gas producer. Providing oil & gas producers with the most profitable means of oil & gas operations.
This leadership group contained within our user community should not be confused with the role of our user community itself. It is a supporting role, not a defining or traditional organizational structure to provide guidance to the organization. It is purely to provide our user community members with the support they need in order to perform their role in providing the oil & gas producer with the most profitable means of oil & gas operations. To suggest our user community is independent, then to continually state that they are People, Ideas & Objects competitive advantage with its own leadership structure is counter-intuitive and contradictory. I don’t see it that way. The Intellectual Property of which is the basis of what everyone is working and building is derivative of People, Ideas & Objects and our ultimate ERP software. We are seeking to build the highest quality software possible for today and to continue to do so. User based developments are the only method in which we can achieve that objective. It is more of a value to us that fits within the method that we’ve chosen to provide our solution. The leadership team of our user community is supportive. Looking to mitigate the issues and exploit the opportunities they see our user community being faced with. User community participants are focused on the demands of the producers' needs. That is where they’ll focus, seek and obtain their calling.
McKinsey Consulting published a good article on the topic of leadership entitled “Change Leader, Change Thyself.” And within it they have an exhibit that I can’t reproduce. You can download the article and view the Exhibit for yourself. It's the one that details the roles and responsibilities of the CEO, CFO, COO and Human Resource Officer. Their focus of attention, their source of power and their sweet spot. It is these roles that need to be filled in our user community leadership as an organization.
Other roles that will need to be filled are the 30 or so product owner roles we mentioned earlier. These are intriguing roles that take a premier seat in the software development team. They are the ultimate representative of our user community for the scope of the team's development authority. So if the team was developing the Partnership Accounting module the Partnership Accounting Product Owner would ensure that our user communities' needs were understood and implemented in the software by the People, Ideas & Objects software development team. Having expert knowledge in the area, in this case Partnership Accounting, the Product Owner is able to read our user communities needs and preferences and increase the effective communication between our user community and the development team. Ensuring that no misunderstandings or confusion between the groups causes delays or faulty software. These are just some of the obvious leadership roles that are necessary in our user community. As we proceed we will begin to put more elements of what is required and how we expect things to develop.
We have consistently asserted that we provide greater value to the dynamic, innovative, accountable and profitable oil & gas producer over what the bureaucracy is providing today. Our focus on developing our user community, its leadership and the associated service providers as our primary task. We do this as we are striving to provide an alternative means of organization to the oil & gas industry. So that the oil & gas investor, and the people who work in oil & gas can choose the bureaucracy or People, Ideas & Objects Preliminary Specification, our user community and service providers as the method to manage their industry. Organizations don’t change, people do. Therefore without alternatives we are stuck with the bureaucracy. If we don’t work towards building an alternative, nothing will change. And this is the place where people can begin the process of changing the oil & gas industry from a tired, poorly performing, muddling along behemoth to a dynamic, innovative, accountable and profitable industry.
There are many benefits that are and can not be quantified which are gained from implementation of the tools of specialization and the division of labor. Ours is a new way of operating the oil & gas industry, and as we have stated here before, even if the bureaucracy could park their own self interests and wanted to proceed with our developments we would not begin until our user community was fully formed. The Preliminary Specification is a fine vision of what the industry can operate as. However without our user communities involvement in the software developments it will be a great vision without the appropriate implementation. There must be robust user community involvement in the software development of the Preliminary Specification. It is mandatory, and as I have pointed out our user communities development is our number one focus and priority. We are an existential threat to the bureaucracy who are challenged by the Preliminary Specification. They are eliminated from the landscape by it and therefore don’t want to be part of it. Therefore they have not and will not support us. And we'll therefore have to build our user community brick by brick and stick by stick. And that takes time, of which we have and the producers don’t appear to.
The ultimate configuration of the leadership positions of our user community will be determined by those within the community. Industry after industry is being disintermediated by Information Technology. And that is what is being done to oil & gas through the Preliminary Specification, our user community and their service provider organizations. And it is timely from a business point of view. The prolific nature of shale reserves is demanding a new business model be generated for oil & gas. A business model that deals with the resource abundance and price destroying nature of producers over-producing unprofitable production. A business model that deals with allocating production fairly across the industry, based on profits and doesn’t damage a producer with excessive G&A costs when production is shut-in. A business model that defines and supports a basis of innovation in the producer and industry to ensure that consumers are provided with abundant energy at reasonable costs. There are significant opportunities that lay ahead for the people who participate on the leadership team and our user community in general. They will have a hand in developing the organization that defines the manner in which the oil & gas’ business model is defined and supported.
The opportunity to take today’s prototypical producer firm and convert it to the one that operates under the Preliminary Specification and our user community doesn’t exist within today’s cultural configuration. The scope of change necessary is beyond what's humanly possible for us to do. The forces of cultural inertia from the bureaucracy would need to be fought at every step and our energy would be wasted in such battles. So we chose not to concern ourselves with such battles and instead rely on the forces of creative destruction to make the choice between the performance that the bureaucracy provides, and the solution that we present here with the Preliminary Specification and our user community.
The transition from the bureaucracy to the Preliminary Specification may be due to successful producers buying out laggard firms that refuse to change, or their assets. That is the normal course of change as a result of creative destruction. We don’t know and we certainly don’t care how the industry configuration ultimately changes. What we are concerned with is that we provide the most profitable means of oil & gas operations. And with the Preliminary Specification we already have a material difference in our value proposition. This will be the focus of the development of our user community and particularly its leadership. One area of our value proposition that we’re unable to quantify is the value that we will be able to provide the dynamic, innovative, accountable and profitable producer due to the toolset which we implement within the Preliminary Specification. And that toolset currently consists of items such as automation of the business process, specialization and the division of labor.
Looking at the overall scope of what can be accomplished by the leadership team and user community. It is important to remember they have the wherewithal to make this happen. This is documented in the three structural components of the community which include the money and power it needs to complete their tasks. So it is one thing to define broad strokes of a vision of what is possible and another to provide that community with the means to undertake that vision. And I think those mechanisms are within the domain of our user community.
The Preliminary Specification provides a solid vision and workable framework of what an alternative means of organization could be for the oil & gas industry. It works in that there is no deficiency or major failing where there is a breaking down in logic or implementation. It is a result of my vision of what could be, and a decade of very painful research. It is also incapable of providing the industry with the ability to be operated upon, as it stands today. It needs the input of thousands of others who work and know what, how and why the industry operates. It is now time for these people, our users, to have their input into the process and build on the framework and vision that is the Preliminary Specification.
Those interested in joining our user community are People, Ideas & Objects priority and focus. The Preliminary Specification, our user community and their service provider organizations provide for a dynamic, innovative, accountable and profitable oil and gas industry with the most profitable means of oil and gas operations, everywhere and always. Setting the foundation for profitable North American energy independence, everywhere and always. An industry where it will be less important who you know, but what you know and what you're capable of delivering, what the value proposition is that you’re offering? We know we can, and we know how to make money in this business. In addition, our software organizes the Intellectual Property of the exploration and production processes owned by the engineers and geologists. Enabling them to monetize their IP for a new oil & gas industry to begin with a means to be dynamic, innovative and performance oriented. Providing a new investment opportunity for those who see a bright future in the industry. A place where their administrative, accounting, exploration and production can be handled for the 21st century. People, Ideas & Objects. Anyone can contact me at 713-965-6720 in Houston or 587-735-2302 in Calgary, or email me here.