Monday, May 25, 2009

A Failure of Capitalism.

A fascinating debate is taking place over on Professor / Judge Richard A. Posners second blog . I mention his "second" blog as his first is a weekly debate between himself and Nobel Prize winner Gary Becker. Each week they debate a finer point of economic interest on the well read Becker-Posner blog. Posner's second blog is an extension of his recent book "A Failure of Capitalism: The Crisis of 08 and the Descent into Depression."


In this blog he has solicited some interesting commentary and dialogue. Recently he received a comprehensive reply from former Federal Reserve Chairman Alan Greenspan. Greenspan's points are here, here and here. Posner responds to Greenspan here . 

I highly recommend that you subscribe to both of Posner's blogs and read the debate that is taking place around this fascinating time of economic renewal. 

Sunday, May 24, 2009

Exploration facts.

There's news from Reuters and the Calgary Herald that Canadian oil and gas companies costs of finding and producing oil are expected to fall this year. What has to be record prices is the announcement that the cost of replacing one barrel of oil rose to $22.72. It does not mention whether this was attributable to the higher level of engineering and earth science per barrel of oil, or, the lower volume of discoveries of reserves from exploration and production activities.


Irrespective of the specific reason why the price is rising, the same costs in 1999 were only $4.38. (All prices are reflected in Canadian dollars.) What the two articles subtly suggest is the costs associated with drilling and field work were up substantially. I have mentioned many times that the oil and gas company manager operates more as a Seal trainer then someone interested in developing the business they are in. They are only more interested in making themselves look more important by doling out the fish food to the service companies based on a "what have you done for me lately" basis. Between holding their captive audience over lunch to hear how wonderful they are, and talking to the press about how greedy the service industries have become, these oil and gas company managers pretend to have a full slate of work. Nothing could be further from the truth and I would suggest, again, that these people be shown the street as soon as possible. 

I have addressed these issues in the Draft Specification. The ability to develop the service industry is a critical part of an innovative oil and gas industry. The constant boom and bust cycles, and the "this quarter closing" ritual have made it difficult for service companies to develop any long term vision. Make hay while the sunshine's and hunker down when the storms role in are the only two operational strategies. To move forward from an engineering and earth science point of view. The oil and gas companies must approach the service industries with an eye to developing usable and innovative technologies together. The companies receive 100% of the revenues associated with producing oil and gas. When it comes to paying the royalties for those that are entitled to them, or the service companies that help in the exploration and development, the oil and gas company manager treats them as if they are a leach on their otherwise unearned fortune. The Resource Marketplace Module and Research & Capabilities Module address these issues and offer a solution of how the oil and gas and service industries can achieve greater throughput, innovation and capabilities. 

To speak to the elements in the main part of the Reuters and Herald articles. I suggested in the Preliminary Research Report that the engineering and earth science costs per unit of production were going to escalate as a result of the lapsing of the cheap energy era. This difficulty is showing itself in the five fold increase in costs over one decade. If anyone believes this trend will continue, that would bring a $110 / barrel of oil cost within the next decade. I happen to believe the number will be substantially more then five fold, although I have given up my gambling and fortune telling careers.

The power hungry primates that serve as managers at the Canadian oil and gas companies will have much larger budgets to play with. People, Ideas & Objects research shows that oil and gas companies are organizationally constrained. For them to increase their throughput requires more resources. Consistent throughout the Draft Specification is an understanding that re-organization is the only proven method of increasing productivity. Adam Smiths pin shop proved this in the 1700's and we have benefited from specialization and the division of labor since. The need is evident to me. Please join me here.

Monday, May 18, 2009

Google's Schmidt

Eric Schmidt is the CEO of Google and is making the keynote presentation at Carnegie Mellon Universities Commencement Ceremony .

Contained within this address is a summary of how an individual can compete in the future. I think Schmidt accurately details what it is that will provide an individual with the necessary tools to build value for themselves. Just as buying a house was a good investment in the past, these tools may be the key to your future. This summary includes:
  • The culture of Carnegie Mellon is one of getting things done. And how the importance of getting things done is in today's marketplace. 
  • You think friend is a verb.
  • George Bernard Shaw "all progress is made by unreasonable men".
  • It's all about opportunity and you make your own luck. 
  • You can not plan innovation, you can not plan invention, all you can do is try to be in the right place and be ready. 
  • If you live your life and forgo your plan, you can also forgo fear. In some sense you have been penalized for making mistakes. Now you have to go out and make them, because mistakes enable you to learn and to innovate and try new things. And that is a culture of innovation that is going to create all the great opportunities. 
  • Do things in a group, don't do things by yourself, groups are smarter, groups are faster, groups are stronger, none of us is smarter then all of us. 
  • Some truths endure. Leadership and personality matter. Intelligence, education and analytical skills matter. 
  • In a world when everything is remembered and kept forever, you should live for the future and the things that you really care about. Curiosity, compassion 
  • Resilience in the human spirit is amazing. It is what got us through WWI and WW ll.
  • You'll find today to be the best chance that you have to be unreasonable. To demand excellence, to drive change to make everything happen. 
Schmidt's comments about being unreasonableness resonate with me. I wrote the following on this blog back in April 2006.
"There is a saying by George Bernard Shaw...
"The reasonable man adapts himself to the world; the unreasonable one persists to adapt the world to himself. Therefore all progress depends on the unreasonable man."
I am an unreasonable man".

And I would invite those interested in this software development project to take these points from Dr Schmidt, and join us here in this most unreasonable of tasks.
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Sunday, May 17, 2009

More comments on the 36 hour work day.

Last year I noted the pace of development of this software's development was accelerated through what I called the 36 hour work day. A global application developed by the global oil and gas industry has the benefit of accessing more regions simultaneously. Earlier I wrote the following;

Lastly I want to add fuel to the fire of my adversaries by noting that the compression of time is something that will be implemented in this application. Instead of budgeting for four years, I think it can be done in two and half years to initial commercial release. (Maybe even less!). We are approaching a systems use that may start the day in Russia, China and India, move to the Middle East, Europe and then the United States. Users from these regions will be able to collaborate in an asynchronous manner. Hence providing for potentially a "day" of user driven development that totals 36 hours. 
The more that I have thought about this type of development, the more I have difficulty in recommending any other method. Software development has been, for at least a decade, a collaboration by individuals and groups that are scattered around the world. Many never meet, ever. Whether the development team is just outside the door to your office, or the other side of the globe. It makes no difference in the methods used to develop the applications. The Open Source model has proven time and again to be the superior means to develop software. 

Since I first wrote about this concept the main issue that I have focused on is the User / Developer interactions, and I have the following comments. The Draft, Preliminary, Detailed and Final Specifications aggregate the industries knowledge in the form of wiki's and globally accessible medium. Starting with the text of the Draft Specification, Users will build the detail, UML, diagrams, voice, picture and video mediums to express their understanding and needs of the system. As the Developers interact with the Users through these rich media, it matters not where the individuals, teams and groups are located. All will have the current understanding available to them, and more importantly the history of how these decisions, standards and specifications were determined. A rich, searchable environment that defines the key attributes of the innovative oil and gas systems necessary to support the innovative oil and gas producer. 

And it won't stop there. The code that is developed based on the Users specifications is accessible by the Developers and Users of the systems. This is done for a number of reasons, firstly to ensure that the systems are doing what is expected of them. The days of attaining assurance of the software vendors code accuracy and consistency. Assurance being attained by the size of the software developers balance sheet and cash balance I expect is over. These assurances don't provide any value in comparison to the variety and volume of eyeballs that can and will access the code the applications are derived from. Reading the code that makes up the application is reviewing the facts. Facts that Oracle and SAP don't provide for, I wonder why that is?

Thursday, May 14, 2009

McKinsey, Averting the Next Energy Crisis.

Let me make it clear. The reason that I have pursued this issue over the past five years is due to the extensive nature of the threat. Our energy supply and demand balance is in serious jeopardy of becoming the biggest issue man has ever faced. When I look around I see a handfull of people at People, Ideas & Objects and McKinsey working on this problem. We have received no support and have consistently been kicked to the curb as a lunatic Cassandra, Chicken Little, Boy who cried Wolf or what have you. Now our lone voice is joined by a chorus of people calling for action.

First up is McKinsey, (Click on the title of this entry to be taken to the report.) At 150 pages this article deals with tthe demand side of the equation. This should be mandatory reading for the many reasons captured in this quotation.
It would be all too easy to respond with complacency to a short-term easing back of energy-demand growth. Once the global economy begins to recover, energy demand will bounce back too, imposing costs on consumers and businesses and on the climate in the form of CO2 emissions. There is even potential for oil market demand to grow more quickly than supply, risking another oil market shock. In these circumstances, losing the momentum on action to rein back energy demand could turn out to be a high-risk strategy -- particularly given early evidence that policy to boost the economy's energy productivity is already having an impact. p. 18
Fair comment from a demand point of view. For an understanding of the supply side concerns, the pre-eminent authority on that topic is Matthew Simmons of Simmons Consulting. He has a 49 page slide presentation that reflects the appropriate concern. On slide 45 he calls for the need to go to an "immediate war footing" with the following actions. 
  • Step one: Enact genuine "data reform" on all key producing oil and gas fields. 
  • Step two: Begin blue prints for rebuilding our energy infrastructure. (Where I think the Draft Specification fits in.)
  • Step three: Get oil and gas prices high and create a floor. 
  • Step four: Adopt global Plan B to reduce our oil and gas use ASAP. 
Here we have the number one consulting group in McKinsey, and arguably the number one oil and gas consulting group in Simmons both warning in the most dire terms regarding the situation that we find ourselves in. 
Who else is warning us about the concern for the energy industry? Bloomberg reports that oil executives tell the Obama administration "to get real on energy independence". Rigzone quotes the CEO of Chesapeake that we are;
Current low natural gas prices are setting the stage for a dramatic price rebound that should begin this fall or winter, Chesapeake Energy Corp.'s chief executive officer told analysts Tuesday. 
I hold the CEO of Chesapeake in high esteem. Recall he is the individual who,in three days last September, lost his $2 billion fortune in a cascading series of margin calls. An individual driven by more then just the financial rewards of the business. 

The prices of oil and gas have only recently collapsed, however, we see the long term damage this has done. Many projects are cancelled and will return slowly. Here Reuters reports that Shell has shelved their Beaufort exploration program. As I have mentioned before, I'm a Shell brat, and I recall when my dad was seconded to an industry joint venture to build a pipeline to bring this gas to market. This was during the mid seventies, and we're replaying this history again. 

Where is this all leading? To a very dire situation with tragic consequences for society. Those are my words and the motivation that has fueled this desire to reorganize the industry around the Joint Operating Committee. As the chicken little who has been squawking about this issue for over five years, I am pleased to see the quality and quantity of similar calls to act on this critical issue. I'll leave you with one more voice that should be considered. This one is from The Rand Corporation. Yes, that Corporation. Which is described as the "original non-profit think tank helping to improve policy and decision making through objective research and analysis." On Monday they released a report regarding the scope of the energy issue. Here's what they have to say. (From Reuters).




HOUSTON (Reuters) - The greatest threat to the United States from crude oil imports is a long-term disruption of world supply and the higher costs associated with that loss of imports, according to a RAND Corp study issued Monday.

"The fact that the United States imports nearly three-fifths of its oil does not pose a national security threat," said Keith Crane, the study's lead author and senior economist at RAND, a nonprofit research organization.

"There is an integrated world oil market, and embargoes do not work. But a large, extended drop in the global supply of oil would trigger a sharp rise in oil prices and significantly affect the United States, no matter how much or how little oil the United States imports," Crane said in a statement.
If we believe that the same ideas and approach that brought us to this point is the solution to this problem, then I leave you with that task. If however, you agree that this is an issue that can be solved by first re-organizing our approach to the business of energy, then please join us here.


Tuesday, May 12, 2009

Exclusively oil and gas.

I've been spending some time thinking about the competition and their offerings. Specifically SAP and Oracle who are the predominate software systems used in oil and gas. There is also a large number of boutique software developers that have provided small numbers of producers with niche offerings. I don't normally spend time evaluating the competition, however, these are my thoughts regarding the impact our current economy is having on the software development business.


Capital expenditures are being reeled in at most if not all the oil and gas producers. This therefore applies to the software development groups that provide products and services to the oil and gas industry. Many are small vendors and will be unable to sustain any decline in revenues operations for long without continued support from the producers. That support is / will be waning as the lay-offs and losses continue to pile up in the industry. 

Generally unlike the large international software companies, the small software vendors are unable to rely on other industries, not that other industries are any better off in this economy. Suggesting that whether a vendor chose to focus exclusively on oil and gas or not, the effect in this current market is the same irrespective. 

SAP and Oracle have pursued the one solution fits all industries. This strategy leaves many in the oil and gas industry wishing they would build some functionality for energy. I doubt they will be able to address the unique needs of the industry as it exists today. Oracle is having difficulty in offering the many solutions they have purchased to customers. Oracle is not offering an integrated solution. Its integrating previous acquisitions. 

So much of these current economic difficulties are as a result of the "old" ways to sustain and provide for societies needs. Currently a bear market rally has everyone believing the good old days will soon be back. Nothing could further from the truth. This next downswing will be quick and decisive in communicating the scope of the economic damage that has occurred. It will also be dramatic enough for people to permanently change their expectations of the future. One in which they will begin to look for the things that will sustain them in the future. New projects and businesses like People, Ideas & Objects . 

Spending any more time on the competition is a futile exercise. I prefer to highlight the advantages the producers will attain by joining the community here. 
  • A dedicated software developer working exclusively with oil and gas.
  • Focused on the Joint Operating Committee to facilitate speed and innovativeness.
  • Unconstrained by the traditional software paradox of code and customers.
  • Providing a competitive value proposition and business model .
  • Offering a compelling vision of how the industry could operate more efficiently. 
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Sunday, May 10, 2009

Auditor comments on royalties.

An article appeared in last weeks Calgary Herald that shows that all is not well with Alberta Royalties. The Auditor General will be reviewing the systems that collect oil and gas royalties.

Alberta's auditor general is examining the province's new royalty structure to ensure it's delivering desired results, after the old regime didn't collect a fair share of revenue and failed for six consecutive years to reach the bottom end of government's targets.

Fred Dunn told the legislature's public accounts committee Wednesday his office is hoping to report in October the results of a systems audit on the new royalty framework that will identify whether the structures are in place to en-able Albertans to collect the royalties they're due.
I can tell you that the report in October 2009 will reveal one gaping whole that the Alberta Government should close to ensure royalty compliance is achieved. It is this gaping whole that leaves an industry to scream blue bloody murder when changes are introduced. A situation where the opaqueness of the industry only frustrates dealings with the government.

I have first hand experience with this situation. In 1992 I started Genesys Software Corp to address the governments Royalty Simplification initiative. A new and comprehensive system that would ease the royalty calculations and simplify the administration for both government and industry. The problem with this system is the same as the Auditor General will be talking about in October. And that problem is the industries refusal to spend any money on developing in-house systems to meet the royalty obligation.

This situation is also the reason that I am turning to the various governments to fund the development costs associated with meeting their royalty compliance frameworks. I as a software developer was expected in 1992 to raise sufficient capital to implement the regulations on behalf of government for industries compliance. In retrospect I do some very dumb things. I can look back on this in hindsight and say that industry expected someone to build it and they will come. What I have learned is this scenario meets the industry needs for royalty compliance. Knowing that no one will be able to meet the industry expectations; companies can rest assured they will never have to implement any system of royalty compliance.

I may have periods where my intelligence is questionable, however, I do not tend to make the same mistakes more then once. My current thinking is that in the virtualized Joint Operating Committee, the royalty holder(s) will have a seat at the table. This transparency will show the extent of the efforts producers take to explore and produce oil and gas, and provide a better means of discussion between royalty holder and producer. Discussions that are based on the facts involved in each JOC. Discussions that involve the innovative oil and gas producer and the royalty holder who wishes to better understand the business they are in, and the specific nature of the JOC.

Sunday, April 26, 2009

Some time off.

I will be taking some time off for the next two weeks. I'll resume posting on May 12, 2009.

Tuesday, April 21, 2009

Operational Control with Accountability

In an April 16, 2009 podcast on Bloomburg, Nobel Laureate Joseph Stiglitz said;

... I think the depth of the problems remind us of how badly the system functioned before 2007. I mean I think this is the real lesson here, the lesson is not that we've had a little trauma today, the lesson is the system didn't work before the trauma, and it was the failures that were working before the trauma that have lead to the trauma. 
A certain eloquence is the liberty of economists who win the Nobel Prize. We have been in a very backward economy from at least the mid 1990's, in my opinion. If you can imagine trying to raise funds to eliminate the bureaucracy when employees homes were hitting the stratosphere along with there stock options. Some guy suggesting failure of the oil and gas firms. And the need to build systems to support a more innovative and scientific focus; received the old heave-ho. 

But times are changing, people are not so much sold on their home, stock options, retirement and other pipe dreams. The security that was attained by having shortages of eligible workers in the industry, provided a false and diversionary motivation. They now see the writing on the wall and it is here at People, Ideas & Objects where they see a more realistic future by participating in the Community of Independent Service Providers. This is at least an alternative future they are now willing to consider. 

The number of issues that were clearly evident to Joseph Stiglitz will be captured in many of his future papers. One of the issues that I was seeking to resolve is the separation of accountability and operational control. Once you remove the accountability for decisions, you lose the ability to learn from the success and failure of those decisions. Learning is the key to innovation. Where are the decisions made in the energy sector?

If we recall, it is the Joint Operating Committee (JOC) which holds the authority for the operational decisions. For the past number of years I have marvelled at the skill and audacity of the CFO's of the producer firms standing up and stating that the firm would grow production by 10%. This always struck me as comical as the individual generally has no authority to make that promise come true. How is a CFO going to increase production by 10% in the current fiscal period? If they were legitimately able to attain what they boasted, why have they stopped the bravado? We certainly could stand to have a number of CFO's stand up today and state, unequivocally, that production would increase. Please join me here

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Sunday, April 19, 2009

What's expected.

It's important that I revisit the status of the project now and then for a quick update. Particularly for those that may have joined recently. As of today the Draft Specification has been reviewed by over 500 people. I consider this quite remarkable considering the topic of discussion, oil and gas systems is rather obscure. We are now just past 9 months from the point in time that I published the specification and the ideas inherent within are being broadcast across a very large community.


The scope of the People, Ideas & Objects application is truly global. Through LinkedIn I have been able to discover many like minded people that may be recruited to define the Preliminary Specification. This recruitment will continue for the remainder of 2009 with the objective of securing the 100 people necessary to make the Preliminary Specification as diverse and well documented as possible. 

Therefore effective January 1, 2010 we will be in full development of the application. I now want to detail some aspects of the budget and reiterate my involvement in the definition of the software from this point forward. I have no intention or capacity to further details the scope, functionality or anything to do with the application. This project is well beyond the ability of one person to comprehend each and every aspect of the oil and gas industry. This is a collaborative project for the simple reason that it must be. It is far better for me to step aside in terms of what can and will be done by the application and its modules. The application will be left to the community to determine the ways and means that their input is necessary and required. 

The key role that I can provide is the generation and distribution of the resources necessary to keep the development moving forward. That is a task that will be more then enough for any one individual, and one that can determine the success or failure of the entire project. The budget for this project is declining as the costs in the industry become more affordable through the lack of demand. How long this will last is probably short lived. Primarily as I think the lack of either equity or debt to fuel the producers efforts will be replaced through the reallocation of the market prices to fund these desperately needed energy resources. Therefore I am hesitant to suggest that the project will require less resources than what is originally estimated. That being in the area of $1 billion U.S.

In order to define this project I have detailed four stages of the specification. I completed the Draft Specification last July 2008. The Preliminary is set to start at the end of the 2009, with the Detailed and Final Specification to be determined by the community of users that is forming. The total costs associated with these phases of the specifications will be set at 10% of the total budget. Therefore $100 million will need to be raised to support these activities. 

This application is unique in that using the Joint Operating Committee (JOC) necessitates the global scope of functionality of the application. Hence the large nature of the project. Something of this scope is only possible during a time when organizational and business models are being revised through economic changes. Of the $100 million allocated to determine the specification, $30 million will be allocated to the Preliminary phase.

I expect to have at least 100 people involved in defining the Preliminary Specification. Participants should expect to incur approximately 500 hours on average. That is a total of 50,000 man hours that I am now setting the compensation for at $125 / hour or $1,000 / day. This work can be undertaken as soon as we have the financial resources established. 

I know these numbers are frighteningly large. The justification for these costs is based on reviewing the Draft Specification and the unique nature of using the Joint Operating Committee. Review of the business model of People, Ideas & Objects will show how this development is truly the most cost effective and appropriate means to continue. 

Our two defined groups of financial support are the governments involved in collecting royalties and the producers themselves. As this is an industry wide approach, we see these large costs allocated over the involvement of the government and industry. Making this a cost efffective solution. What I think is also paramount to consider. Is that this is the first and only user based development. It is the oil and gas users that know how to do there jobs that make up the community in the Preliminary Specification. 

The only deliverables that I have set for the Preliminary Specification is the determination of the geographical scope and functionality of the application. Other then these, the entire process of development is being handed over to the community through the Preliminary Specification. Please join me here.

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Wednesday, April 15, 2009

No regulation here!

Yale University Professor Robert Shiller raises an interesting point in this video. Shiller is famous for the Case - Shiller housing index. And by the way, this is another McKinsey document, # 52 in a long list of top quality articles and commentary. The video and article are here, registration required, click on the title for the url.


The forces pushing to increase regulation today are potentially creating further difficulties down the road. The ability and desire to catch the Bernard Madoff and Conrad Blacks while their in the middle of planning their dirty deeds is a compelling justification. No one likes to see illegal acts being exercised on innocent victims. But are these crooks symptomatic of the entire marketplace? Or are they high profile and in the news because the Ponzi scheme could not be sold without cash.

Obama wants to completely redesign the marketplace. Good luck with that. I figure he is about 3 months away from being a mere shadow of a president. He doesn't have a clue about what it is that he is talking about, doesn't have ideas or foundation of which to build a new system on. Or the political capital to undertake such a task.

Professor Shiller notes many good points in the video presentation. Essentially laying a strong foundation that regulation is the anti-innovation. We don't need more rules to keep the criminals in-check. We need People, Ideas & Objects to make the energy industry keep the global economy fueled well into this century.

Professor Shiller makes the following comments supporting the work that is being done here at People, Ideas & Objects.

I think the government has to take an attitude that it is the sponsor of innovation, both of scientific innovation and of financial innovation. The government learned that years ago, just after World War II, when they created the National Science Foundation—and the government aggressively supports scientific innovation. We have to have the same attitude toward financial innovation.
This project seeks to support and provide the earth sciences and engineering disciplines. I stated in my thesis that the industry needs to move away from the banking basis of predictable returns to a basis of innovation and science. That will not happen on its own, we need to be build the systems to support the organizations first. No software no organization.
I don’t want to see us killing off innovation, and this is what may get lost—and I hope it doesn’t get lost—in the current crisis. Ultimately, let’s not forget that we’ve learned lessons that a capitalist economy is an economy that promotes entrepreneurship, and entrepreneurship is not the province for government bureaucrats.
Therefore we have to keep this project moving forward with an eye to ensuring that unnecessary regulation begins to influence the decisions that are made.
I don’t want to say that I don’t think there will be a turnaround soon, but I think that many of us are too much expecting that it might come tomorrow or the day after. And this volatility is evidence of that. So I think it is quite possible that the stock market and the housing market, five years from now, will be close to where they are now.
Professor Shiller's timing seems accurate to me. Five years is also a good time for the community to have this software operational. Providing the innovation that the oil and gas industry needs for the next 25 years. I wonder what SAP and Oracle have in store for the industry?

We need to act, now. Join me and this community in building this software for the golden age of oil and gas.

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Tuesday, April 14, 2009

Follow on to yesterday's post.

Google's new tool, the Google Insights for Search was highlighted yesterday. I was thinking all through the day what a tool like that would be like in the oil and gas industry. I felt as a result, I didn't attach enough emphasis on the implications of having the data available for the type of analysis that is available with the tools I described in the Draft Specification .

First lets go back to the situation at hand today. Data is scattered throughout the organization in a number of informal and unknown spreadsheets, databases and file cabinets. Their are production departments, accounting departments and exploration departments that use very similar data and store this data in their own file cabinets and electronically. As we know departments only speak to each other at the higher levels of the organizations. Hence the lack of communication and shared data remains an unfulfilled promise.

A lot of this data is not structured or captured in a centralized database. The advantage of using a database is that it allows different users to perceive the data in different ways. Much of this problem has been addressed by the various POSC and PPDM data models. However, not many of the software vendors or companies have been able to implement the data models in the optimal way. Consider also that polymorphic behavior which is a cornerstone of the Java Programming Language. Allows users to perceive different methods or ways of processing the data. You begin to see the flexibility and opportunity that is missing with these poor data implementations.

When we talk about the Security & Access Control Module in the People, Ideas & Objects we begin to see the importance of getting all of this data organized and accessible by the right people.

Imagine what it would be like if People were able to access the same data in the same format for the entire Joint Operating Committee. And this would apply to the entire industry. Where the employees and contractors that are authorized access to the data are all trained in the generic industry data models. Everyone would know where the data they need is, and would be able to access it from their clients in an authorized fashion and analyse it effectively for new information.

Lastly, the Technical Vision of People, ideas & Objects. Essentially laying out for the means to have an explosion of data in every corner of the producer's domain. This is not as a result of the application being built, this data will become real on its own. The tools to make it so are now readily available and a matter of time before its generally available. If the data is not organized today, when and how will it be organized in the future with exponentially more data, risk and complexity.

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Monday, April 13, 2009

Google Insights for Search

Google recently released a new service called Google Insights for Search. (Click on the title of this blog post to be taken to the announcement on the Google Research blog). Once you go to the site (http://www.google.com/insights/search/#) it will subsequently show up as an application in your Google Account. There is a related .pdf written by Hal Varian and Hyunyong Choi that details how to use this new and interesting tool.

In the Draft Specification we have two modules that are somewhat related to this product. Both the Analytics & Statistics Module and the Performance Evaluation Module are user defined tools that allow detailed analysis of the data in People, Ideas & Objects. The data is the key attribute to these modules. With the People, Ideas & Objects Technical Vision expecting the data volumes to explode through IPv6, Java and Wireless access to the data in a known format. Data analysis tools like Analytics & Statistics and Performance Evaluation Modules will be the key to obtaining value from it. That is essentially what Google has done with the Google Trends data, published it through a known API and interface.

The purpose in allowing users to access formatted data is the key to the value in using the tools and understanding the data. How many firms have data scattered across many departments and on individuals machine? How much of this data is available through known and trusted access mechanisms? What tools are available for people to interpret and analyze the data. We have the opportunity to embed the R application into the Modules and other opportunities.

I highly recommend downloading the R application, the .pdf from Google on how to use Google Insight for Search and Google Trends data. Experimentation with this opportunity will provide you with the beginning of understanding the opportunities we will make available to our users. And please, join me here .

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Sunday, April 12, 2009

Energy declines

Calgary's Herald newspaper has an article in Thursday's issue that supports the many initiatives inherent in this software development project. My actions have been to convince the industry that the need is great for the delivery of an ERP styled application such as People, Ideas & Objects. This began in February 2003 with a proposal that dealt with the two significant constraints of any software developer, code and customers. In September 2003 I then proposed a comprehensive research proposal. This proposal would test my hypothesis of an ERP system that identifies and supports the Joint Operating Committee; would provide the producers with a more innovative footing.

All well and good but it was at this time the producers turned against any idea of using the JOC. Or so I thought. Throughout the months of 2003 my proposals were steadily moving up the chain of command of the large intermediate producers. Reaching most of the CEO's in these firms was a reflection of the effort and the scope of the idea. Or so I thought. The one comment that in retrospect resonates with me is the comment that "we don't hire small research firm's." When none of the producers were interested in spending any money on this idea, I decided to conduct the research my self at my own cost.

In March 2004 I was informed that my thesis was complete and passed. I then set out to rewrite the document in commercial form. This was completed in May 2004 as the "Preliminary Research Report." Upon publishing this I was approached by some one in the industry who gave me two documents from Cambridge Energy Research Associates. These research documents were obviously on the same track as I was on in establishing the JOC as the key organizational construct. Their problem was it was well behind my completed work. I therefore won the right to the copyrights of these ideas. This also brought to mind the comments about "not using small research firms". I concluded this was a deliberate attempt to steal what was now mine. Understand the proposal I made in September 2003 was to conduct the research. The intellectual property was to be for the industry as they would be the ones that financed it. And since I financed it, the IP was mine.

Nonetheless it was around this point that I knew I was now an outsider to this industry. Any attempt to find work became useless and frustrated. Resigning myself to this fact I sought employment in other businesses and industries. And began writing this blog. After over 600 entries and 700,000 words I have been able to take the initial concept of using the JOC and detailed the research and results of the Draft Specification. An overall vision of what the oil and gas industry would look like and operate as by using the JOC.

I mention this bit of history as the basic need for People, Ideas & Objects was evident in the difficulties of finding and producing oil and gas. Finding energy was becoming substantially more difficult. Instead of developing these ideas and applications the industry chose to remove me and my ideas from the marketplace. Instead of doing anything constructive the industry has done nothing about their business but line their pockets with inappropriate levels of compensation.

That is a strong indictment of the brain trust of the Canadian oil and gas industry and particularly its management. And today we see the evidence that they are challenged by the difficulties in finding and producing oil and gas. From the Calgary Herald article.

Natural gas makes up two-thirds of all activity in the oilpatch and production has fallen almost 15 per cent over the past two years, taking the biggest contributor to the government’s revenue stream down with it. From a peak of about 14 billion cubic feet a day in 2001, Alberta’s gas production has steadily slid to a little more than 12 billion cubic feet at present. That figure is widely expected to fall as much as a billion cubic feet a day in 2009 as a result of spending cutbacks by big producers such as EnCana Corp. and Canadian Natural Resources Ltd., which are the two biggest drillers in the province.
It is important to remember that it was during this past two years that record activity in the field was taking place. More money was spent then in any prior period, and a 15% decline is the result? If doing all that activity lead to a significant decline in production what will doing nothing bring?
Herring was poring over numbers that showed only seven per cent of available rigs were drilling in Alberta.
Now granted some of that activity is attributable to road bans. But nonetheless budget cuts have been deep and systemic through out the producers involved in Alberta. In order to resolve this the solution that is suggested is;
The only way to increase production is to punch more wells to offset declines, said Don Herring, president of the Canadian Association of Oilwell Drilling Contractors.
The only way? Doing more of the same thing, expecting different results reflects a mental disability, not a solution.

Its time for the independent actions of people who are concerned about the effects of these irresponsible, selfish and criminal people. The CEO's of the major Canadian independent firms who were party to the discussion of using the JOC should be held accountable for their actions. The opportunity to do otherwise has passed, the damage is done and they are responsible. The road these producers are heading is towards their ultimate decline. Based on their performance in the province of Alberta, they will be out of business fairly soon. Please join me here.

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Wednesday, April 08, 2009

That's a five minute misconduct.

Using a hockey analogy to reflect the opposing team is indulging in inappropriate or unfair play. It's also an analogy that will be intimately understood by Sun Microsystems Chairman Scott McNeally. I'm speaking of the actions of IBM in this proposed acquisition of Sun.


Lets go back to the Microsofts offer to purchase Yahoo. I thought Microsoft never wanted to purchase Yahoo, but they certainly were not happy with having to deal with both Google and Yahoo in the critical and valuable search business. Microsoft's acquisition of Yahoo has similar anti-trust issues to what IBM would be presented with in purchasing Sun. In fact it is the management of Sun that are contending that IBM stick to the acquisition in a potentially difficult anti-trust review. This may be a key point that helps Sun in the very near future and adds fuel to my hypothesis of IBM's dirty tricks. 

If Microsoft could have eliminated Yahoo from the marketplace without spending any money, would that not be a worthwhile action to take? For IBM to walk away from Sun after reducing the offer and peaking at what Sun has under the covers, IBM quickly learned more then they otherwise would have in normal operations. Key contracts, technologies, strategies and tactics of Sun were possibly made available as a result of the offer. Walking away after this peek, after they have the goods, after they make a revised less valuable offer shows that Sun may have some big nasty skeletons in its closet. It also does not speak well of Sun's management in deferring the opportunity to fulfill their shareholders potential on a short term basis. Which introduces a conflict and concern that otherwise is unnecessary and is certainly destructive. This is why IBM needs to be assessed this penalty.

Sun is having a difficult time. They have technologies that few fully understand or appreciate. In a world where value is attributed to those with coherent sound bites, Sun looses a lot of people beyond Java. Sun also has a number of technologies that are unique and far more valuable then the sum of their parts. And that is what IBM is after. Like Microsoft wanting Yahoo's market share for search, IBM wants desperately needs Sun's technologies. 

After the introduction of the personal computer, IBM blew it, big blue time. Under Lou Gerstner, austere management and a lot of luck the firm was able to recover. But what is it that they own now? Services in the form of corporate services to companies. Few if any actual technologies, certainly not a coherent story that can be told. I ask what are the benefits of services to companies? If I buy some IBM services, how do I know that you have provided that excellent quality of services that you claim? And if they are of such high regard, why am I being asked to sign another contract? Selling services without any products is not a long term viable strategy to making money, in my opinion. 

So IBM has now put Sun into play. What ever damage that is done to Sun is of net benefit to IBM. I'm not a fan of this tactic, and I find it oddly coincidental that it's only played out by those with anti-trust difficulties. We'll see how this one plays out, but IBM should be penalized not only five minutes, but a game misconduct and a 10 game suspension. 

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Tuesday, April 07, 2009

Project P.U.M.A.

"Personal Urban Mobility & Accessibility" from GM and Segway. What have they done to my Segway? I have frequently pointed to the need to stop hurling 4,000 pounds down the highway at 60 miles per hour. As one solution to the many energy demand issues. We can't afford to be spending so much energy so inefficiently. If you believe in global warming, then you should also get behind this type of transportation. Using it to replace the car in your daily commute. And relegating the car to one or two days per week.


There is a large amount of talk in the blogs about PUMA. Segway have a blog that I subscribe too and they had three announcements today. You can read these here, here and here. Another one of the better sources of information is Fast Company. During the announcement Larry Burns, GM's VP of R & D says it well.
It'll be one-quarter the cost per mile, he told journalists. This is a vehicle that runs on electricity made from a wide range of sources, and because it's so small, it's efficient--it's approaching 150- or 200-gallon [tank] efficiency.
Note he doesn't call it a car. Those that have issue with the looks, I suggest it looks like any of GM's products. Me I'll buy a Segway as soon as all the insane city councils make it legal for them to be driven on streets and sidewalks. Also the TED Conference highlighted archive video's of Dean Kamen, who invented the Segway, and Larry Burns talking about his ideas in the car business. 

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Monday, April 06, 2009

"From Bubble to Depression?"

Professor Vernon Smith is a Nobel Laureate with an article in today's Wall Street Journal. His analysis rely' on the qualitative, and this article doesn't disappoint. Two comments that stand out, and that show the economic situation we are in is unique and historical. Relating the current experience to the great depression, he writes.

Had the mounting difficulties of the banks and the final collapse of the banking system in the "Bank Holiday" in March 1933 been caused by contraction of the money supply, as Milton Friedman and Anna Schwartz argued, then the massive injections of liquidity over the past 18 months should have averted the collapse of the financial market during this current crisis.
and
The causes of the Great Depression need more study, but the claims that losses on stock-market speculation and a monetary contraction caused the decline of the banking system both seem inadequate. It appears that both the Great Depression and the current crisis had their origins in excessive consumer debt -- especially mortgage debt -- that was transmitted into the financial sector during a sharp downturn.
The cause and remedy of the great depression is a topic that I am not satisfied that we have discovered the answer too. There are too many variables and actions that occurred over a decade of experimentation, trial and error. Professor Carlota Perez is someone that I have written about extensively on this blog. Her long wave economic analysis' and theories resonate with me. Suggesting that the old economy is no longer capable of meeting the demands of society. And that new technologies have matured and are readily available to take the weight of the "old" work horses.

I include the bureaucratic method of organization as one of the innovative technologies of the past century. Alfred Sloan, then CEO of GM used it to great effect in establishing the firm in its hey day. That technology can't provide the speed and innovativeness that is necessary for our current and future societal and individual needs. It is a form of economic organization that does not provide any further value, and I would suggest is the reason that much of the value in today's economy is being incinerated. 

Using the Joint Operating Committee provides a strong understanding of how better to organize the energy industry. Inherent in that understanding is the use of the Information Technologies that are readily available, and Professor Perez suggests are ready and able to begin to provide the value in society. Now is the time that change is being demanded of our economic ways and means. I would suggest that the economy will only commence the building of value again when we build the systems to support the innovative and speed capable oil and gas producer. 

In a related note, Shell was downgraded to neutral by Merrill Lynch due to "the groups [lack of an] ability to grow production". Just as BP and Chevron were downgraded yesterday, Shell could probably use a new method of organization, and capability based software developer, please join me here

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Sunday, April 05, 2009

Professor James Hamilton on energy.

Professor James Hamilton writes the popular and often cited weblog www.econombrowser.com. (Click on the title to download this paper.) I have highlighted many of his writing in the left hand column of this blog, his writing is clear, comprehensive and based on fact. Through the Brookings Institute he has published a paper entitled "Causes and Consequences of the Oil Shock 2007 - 2008". The abstract to this paper reads;

This paper explores similarities and differences between the run-up of oil prices in 2007-08 and earlier oil price shocks, looking at what caused the price increase and what effects it had on the economy. Whereas historical oil price shocks were primarily caused by physical disruptions of supply, the price run-up of 2007-08 was caused by strong demand confronting stagnating world production. Although the causes were different, the consequences for the economy appear to have been very similar to those observed in earlier episodes, with significant effects on overall consumption spending and purchases of domestic automobiles in particular. In the absence of those declines, it is unlikely that we would have characterized the period 2007:Q4 to 2008:Q3 as one of economic recession for the U.S. The experience of 2007-08 should thus be added to the list of recessions to which oil prices appear to have made a material contribution.
I recommend people download and review the comprehensive nature of this paper. This is an individual who, with tenure at the University of San Diego, and an impressive global following has nothing to gain or lose by saying what is said. This is the first paper that I have seen that confirms the concern that all should have with respect to our energy demands.

We see the political leadership continue down the road to energy alternatives. I would expect these moves will be short lived as the reality of their stupidity begins to show. If they are truly concerned about the CO2 that oil and gas production and consumption produce. What will their move to electric cars with lead acid or lithium batteries recharged by electricity generated by coal do. A little rational thinking from alarmist politicians would show them the demise of the landfill and the far more polluting coal. 

The solution to these problems does not involve a car. To move away from internal combustion engines to electrical can never happen. The costs would be formidable. Transportation should have a priority on the oil and gas resources. People, should begin skipping the 9 to 5 commute, and keep short trips to the Segway. People, Ideas & Objects are a big part of how these problems can be approached.
A key finding of Professor Hamilton's includes:
The most important principle for understanding short-run changes in the price of oil is the fact that income rather than price is the key determinant of the quantity demanded. p. 1
In a related item Bloomburg is reporting that many of the difficulties the major producers are having in increasing their production profiles. It sounds to me they need a new more innovative organizational construct supported by a capability based software developer. Please join me here.

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Sunday, March 29, 2009

Energies difficulties

There are a number of articles pointing to what I feel is the big problem that we face. The energy problems that we were dealing with last year seem somewhat distant. It appears there is a general consensus that the high energy prices were a result of market manipulation. Nothing could be further from the truth. Energy issues are being forgotten and obscured by our current economic condition.

It's therefore pleasing to see that many organizations are discussing what I feel is the big problem that we face. McKinsey Global Institute have published a series of articles about energy and do a good job in laying down the basics of the problems. Their articles are part of a series "Averting the next energy crisis: the demand challenge".

The same message is being articulated by Daniel Yergin and his Cambridge Energy Research Associates. Suggesting there is a destruction in our capabilities in terms of energy production. Although I consider CERA's projections to be far too optimistic. Even they are suggesting a loss of up to 7.6 million barrels of oil per day will be lost as a result of the decline in capital spending. Matthew Simmons of Simmons Consulting captures the point in the following article .

The global financial crisis and collapse in the oil market have stalled vital investment in oil exploration and production and are likely soon to lead to a sharp spike in prices, an energy consultant and financier says.
The economic conditions continue to deteriorate and will do so for some time. The Economist is stating that "Trade is Collapsing Everywhere" showing the unique size and scope of the problem. Expecting that the economy will be able to be stimulated back to its previously un-sustainable level, is wrong. We need to be focused on the issues that we can solve. The energy problem being the most important.

We need to start the process of building this software to support the Joint Operating Committee. Without first organizing ourselves to take on the challenge of supplying the market demand for energy, we will fail. Our organizations have proven beyond reason to be incapable of meeting the challenge we face. Does anyone believe SAP and the bureaucracy will enable our organizations to do the job? When we look at this situation form a long term perspective we see what our priorities are. Please join me here.

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Thursday, March 26, 2009

The rise of virtual service grids.

I found this article on the dzone.com web log, click on the title of this entry to be taken to the article. It is a reprint or summary of a book about Service Oriented Architectures (SOA). It has an interesting point of view regarding the changes that are occurring due to what they call the "virtual service grid technology". The conclusion states;

The changes brought by virtual service grid technology will likely transform the information industry in ways that are difficult to fathom from our present day vantage point. We are essentially at an inflection point defined by two forces: the transition from an up front investment model for IT requiring large capital outlays to a pay-as-you-go model. Market elasticity dictates that when price points go down, demand increases, partly due to pent-up needs, but perhaps more so because new entrants enter the field who could not afford to play before. This means increasing participation by the members of the "long tail" of cloud computing: small businesses, emerging markets and even individuals coming up with a great idea.

Second, the acceleration of the time it takes to build an application by orders of magnitude means the evolutionary process gets accelerated by the same rate. The evolutionary refinement of hundreds of generations taking place in the same time it took to develop a traditional application is mind boggling. (See also 1 , 2)
I try to stay away from getting too involved in the technical attributes of People, Ideas & Objects. Other then the Technical Vision, I prefer to stick to the business reasons to be developing the applications modules.

I also maintain that the future earnings of anyone working will be generated through the ownership or access to Intellectual Property (IP). The entirety of the IP of People, Ideas & Objects is available to the Community of Independent Service Providers through a license. Those that will be successful in the Community of Independent Service Providers will be able to use the IP in combination with their unique service offering. Providing a hybrid styled source of revenue for their firm.

The second point in this articles conclusion is something that has not yet been proven, but will be soon. Standing on the shoulders of giants has been a term in academia that reflects the ideas are built on the history of many ideas up to that point. The same concept is about to be realized with respect to the ability to build off of the extensive infrastructure of the Java Programming Environment. Many of the difficult and complex attributes of systems development have been standardized and developed.

With reasonable royalty payments to Sun for the use of Java, a development project with the scope of People, Ideas & Objects accesses many of the components that will make the majority of the process management and functionality from Sun's various software products. With out being too specific this substantially eliminates the time necessary to develop systems. Today the real key to the quality of these systems is the end users involvement. Please join me here.

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Wednesday, March 25, 2009

Martin Feldstein and Simon Johnson on MIT Video

MIT has released a video of Professor Martin Feldstein and Simon Johnson from February 11, 2009.  (Click on the title of this entry.) Feldstein is the former and long time president of the National Bureau of Economic Research where he was responsible for defining the time frame of when a recession occurred. He is also a Professor at Harvard and a frequent speaker in many of the conferences and forums where ideas, problems and solutions are discussed. Simon Johnson is an MIT Professor and former Chief Economist at the International Monetary Fund. He is also an author of an excellent blog that can be sourced here.


They are of course discussing the current global economy and what can be done. Both are quite pessimistic, and rightly so. The solutions that are discussed are very complex and of questionable value. We are well within the point that the cumulative of the stimulus should have worked, yet are constantly bombarded by an additional trillion here or there. We therefore are very close to the point in time where the majority of the people will realize that not only have the bureaucracies in business failed, but their government has failed as well. 

I have stated here many times that these economic events are part of the long term economic cycle. Based on the Shumpeteerian creative destruction, and specifically Professor Carlota Perez. Her analysis is based on her research of the last 300 years. I highly recommend reviewing the Perez label on this blog to understand the natural process of the old moving out of the picture and the new, in this case Information Technology, pulling the weight of the economy. 

All seems to be going to plan, exactly as Professor Perez stated in 2005. Providing the best reason of all for getting involved in People, Ideas & Objects, so please join me here

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Tuesday, March 24, 2009

IBM's advertisements

Many of the newspapers have been sporting a series of ads from IBM. The first of these is "A mandate for change is a mandate for smart." You know that a trend is well ingrained when the large suppliers are on board. With their recent announcement to purchase Sun Microsystems and being on the same song page that we are, there may be hope for their future.

They not only are on the same page, but they also get it, comments like this are the appropriate mindset for the economic conditions and times that we find ourselves. 
Right now - today - leaders of businesses and governments everywhere have a unique opportunity to transform the way the world works. 
The means that IBM suggests this is possible is;
First, the world is becoming instrumented. Imagine, if you can, almost a billion transistors for every human being. Sensors are being embedded everywhere: in cars, appliances, cameras, roads, pipelines... even in medicine and livestock.
Limiting the People, Ideas & Objects application to a technical perspective we see IBM's comments are consistent with our technical vision
Second the world is becoming interconnected. Like people, systems and objects can now "speak" to each other, producing oceans of data.
A further extension of our technical vision in which we note the crush of data will begin with the introduction of IPv6. I also like the comment about people, systems and objects and the similarity to our People, Ideas & Objects name. 
Third, all of those instrumented and interconnected things are becoming intelligent. They are being linked to powerful new back-end systems that can process all that data, and to advanced analytics capable of turning it into real insight, in real time. 
At times I find it as difficult to figure out if IBM is selling something or talking about something in the future. I think I should cordially welcome them to the vapor-ware market. There comment that they want you to join them in building a smarter planet. Welcome to the party IBM, pull up a chair and start pulling some weight if your serious. 

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Monday, March 23, 2009

Workforce 2020

Another Strategy + Business article talking about the impact of Information Technologies on organizations success. (Click on the title of this entry) This "Leading Ideas" article is subtitled;

For many companies, success in the next decade will depend on how well they implement information technologies that transform when and how people do their jobs.
People, Ideas & Objects falls well within the scope of this article. The work force is changing, mostly as a result of the changes driven by the current poor economy. I would expect that this economic trend will be augmented and supported by further calls to change driven by IT. This article provides us with an understanding of the scope of the challenge that is in front of us.
If business decentralization is a long-running trend with more stutter-steps than successes, it’s primarily because the technology to make decentralization work deftly has yet to be perfected or adopted by skittish organizations unwilling to fully take a chance on the unproven. But by 2020, innovative competitors — and inevitable gains in remote, mobile, and virtual devices — will make it impossible for most companies to deny that information technology is profoundly reshaping the workplace. By then, in many businesses, workers will no longer be bound by geography or by clocks.
First off the understanding that an innovative mindset is to try many things and discover many of the reasons that it won't work. These will be applied in this development process and enable us to approach this challenge constructively. This applies to the oil and gas industry and specifically to the earth scientists and engineers that will / are finding their volume of work growing.

The article rightly notes the geographical and time driven needs of a nine-to-five existence will become a thing of the past. The Draft Specification considers the "always on" and greater flexibility in a workers schedule are necessary for the future. Weather this is a demographic change or a reality brought on by the futile need to be in your office at 9:00 is unknown. I think the motivation to do so will be as a result of the existing technologies and the reality of the economic consequences of not changing. How this happens is also captured in the following;
The blended workforce. Over the next decade many employees won’t be employees at all; they will be temporaries, contractors, contingent workers, outsourced workers, freelancers, and, in business-to-business transactions, customers. Today, there are more than 42 million independent workers in the United States, or about 31 percent of the workforce.
The trend is well on its way and unstoppable. This is more of a quality of life issue with respect to the workers within the various industries. It should be asked how the oil and gas industry, already challenged with, a shortage of workers, retirements, increased workload per barrel of oil and gas and now competition on a worker quality of life issues. Good luck trying to hire people who are expected to use SAP or other bureaucratic supporting systems. But then again, I am biased. This trend will also bring new issues into play.
With outsourcing sure to be even more common in the future, managers will have to pay attention to project hand-offs and coordination costs between partners.
Something that should be considered is the specification and design of the People, Ideas & Objects application modules.
To keep their blended workforce happy, they will also need to create interesting work in an engaging workplace and pay workers’ invoices on time or risk exacerbating turnover, creating yet another fissure through which knowledge can drain.
As I indicated yesterday, the oil and gas producers have much to gain in getting involved in People, Ideas & Objects. Progress is being made on a day to day basis in Internet time. That is to say the accelerated pace of change of the Internet is the time table this project is following. I'd like to think the producers are progressive enough to start pulling some of the weight of this project.

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Sunday, March 22, 2009

Where are the major producers

I want to clarify that everyone involved in the oil and gas industry is affected by the changes in moving to the Joint Operating Committee. It is important that everyone has some representation in which to have their concerns and needs aired and met. What I mean by this is that the individual who conducts the billing of NGL's for a major producer, has the say in how and what their job involves. How it can be improved and integrated with the many new and innovative ways that are incorporated into this system. 

The Joint Operating Committee (JOC) is systemic and culturally ingrained, therefore it applies to global oil and gas industry. It affects producers, suppliers, governments and most of all People. Everyone needs to be represented. The objective of this systems development is to ensure it and the Community of Independent Service Providers provide the oil and gas producer with the most profitable means of oil and gas operations. 

One of the deliverables in the Preliminary Specification is the geographical reach of the application. The minimum has been set in the Draft Specification as to handle North American needs. What about the other regions. Most of the intermediate and larger producers have a global reach. These producers have to be involved in making these decisions. As the Preliminary Specification is the current task at hand, now is the time to get involved. 

So where are the major producers?

Lets look at their choices. Currently SAP and Oracle are in the marketplace as providers of ERP systems to the producers. Are these producers happy with these limited options? Are they pleased with the costs and never ending difficulty in making even the slightest changes? What are SAP and Oracle's business models? Will these be affected by the economic changes that all organizations should be contemplating? I think it is reasonable to suggest these software developers business models are fine and they know they have the upper hand in ensuring their future profitability. Is this "plan" of continuing to use these applications adequate to meet the escalating needs; in terms of the earth science and engineering that is necessary for each future barrel of oil?

What will the year 2020 look like? What will the demands for energy be? How will firms operate in a world that may be fundamentally different from what we experience today? Have producers the necessary systems in place to support the innovation and change dynamics for this time period? Without People, Ideas & Objects I believe they don't. Energy is the life blood of any advanced economy. With out an abundance of energy, we will not fulfill our potential. It is these points that I would suggest are possible as a result of having all parties come together and build the People, Ideas & Objects application modules

In light of the oil price run up, the major producers are flush with cash. As a result of the current down turn, I see little downside in reviewing their operations during the development. Therefore what is the risk of putting resources toward People, Ideas & Objects? What would they get for their investment?
  • A system based on the vision of the Draft Specification.
  • Coverage of their geographical areas of operation through input in the Preliminary Specification.
  • Producer can be in the front row in terms of working with users to develop innovative ways and means of defining profitable operations.
So whats the hold up? The economy is changing. Moving away from the focus on this quarters performance and more towards a longer term perspective. I hope so, that is to say we need the producers to be involved but not just for the next quarter. How is it that we can progress over the long term with a sustained effort without producers resources? How do we ensure that producers are committed to this project for the long term? This is the big question that I have no solution for at this time. 

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