McKinsey on Creative Destruction
This article (click on the title of this entry) is a discussion with Richard Foster, a former McKinsey consultant and author of the book Creative Destruction: Why companies that are built to last under-perform the market - and how to successfully transform them".
Some time during the past few years we seem to have forgotten many of the lessons that we learned about the business cycle. That we were now sophisticated enough to suggest that the elimination of the down cycle was within our toolkit of economic control.
Let’s start by looking back. In the 1970s, we had the “Nifty 50”—invulnerable companies that couldn’t possibly lose, and of course they all did. It will be the same today; there will be surprising losers, and survival will come down to simple things, like cash and margins. If you’re a low-margin company without a lot of cash or perhaps with too much leverage, you will not make it. Someone will figure out how to do better.
There can be periods—5, 7, 10, even 15 years—when that isn’t the case, [firm performance exceeds the market] but corporate performance always reverts to a lower level than the market because the economy is changing at a faster pace and on a larger scale than any individual company so far has been able to do without losing control. That’s the challenge: to create, operate, and trade—to divest old businesses and acquire or build new businesses—at the pace and scale of the market without losing control.I have incorporated the ideas of Professor Langlois to define new organizational structures. These also require a new division of labor in order to expand the productivity and performance of the industry as a whole. We have limited resource and much to do, if we do not consider these important issues we might best leave the situation to the bureaucracies that exist today. Please review this research if you feel change is needed.
New, young companies that have conserved cash and have solid and often expanding margins surge ahead. When this happened in the ’70s, companies such as The Limited, The Gap, Home Depot, and John Malone’s TeleCommunications Inc. sprung from the burned forest. After the crash of 1987, Microsoft, Oracle, and Amgen took off. Then in the ’90s, we had the Internet companies. Creation will happen again and will again leave behind the big guys trying to rely solely on operations.It is also suggested that our economic systems have failed. Those with political agenda's are suggesting that something involving greater input by government is required. President Obama is also suggesting that he has the means to balance his budgets within his current term, clearly he sees things that are not there. Nonetheless the capitalist system is by far the best method of organization, one that deals with the failures and builds anew.
Equity was a very clever invention, and we are not going to give it up. This is the way people are. This is the way commerce works and will continue to work unless capitalism ends. And that won’t happen, regardless of what you read in the press.