Our Oil and Gas White Paper, Part XXVIII
In order to provide an ERP software solution to the oil and gas marketplace. People, Ideas & Objects needed to evaluate the strength and weakness of our competitors, the structure of competition for ERP software in the industry and how we were going to earn a living. The oil and gas producers approach to ERP systems is best summarized as they’re expensive and therefore take away from drilling more wells. Accounting is not a necessity when the reserves report from the independent reservoir engineers tells producers what the companies reserves are worth. Therefore they limit the spending on ERP systems and use a variety of methods in order to obtain the lowest cost ERP implementation. Strategies such as realizing that the ERP vendor has a small handful of producers in which to sell their offering into the industry each year. Therefore they could be motivated to make the sale if they were made to realize that the producer was evaluating several different options. That these options were providing better financial incentives then the vendor they were talking to and unless they contributed more, they would be eliminated from consideration. You’d be surprised how effective this strategy has been. Most if not all of the intermediates and larger producers have had their software acquired at $0.00 cost and only pay the service contract. This has led to a devastated landscape in the oil and gas ERP marketspace, with few opportunities to choose from. Software investors soon began to understand that they were the “mark” and quickly made their exit in the late 1990’s. This left only SAP, IBM and Oracle with any basis in which to compete.
Due to some sophisticated marketing SAP had managed to gain a large market share of the more senior producers. Their offering, in my opinion, was too static and incapable of capturing the essence of an oil and gas producer. Workarounds for partners and partnerships needed to be made. SAP was conceived on the basis of a manufacturing enterprise. Where a manufacturer such as Ford has to organize their production lines through tier 1 and tier 2 suppliers, just-in-time. This is inappropriate for oil and gas. Oracle entered the market looking to develop new solutions for oil and gas in February 1997. I remember that day very well for some reason. And IBM purchased PriceWaterhouseCoopers Qbyte application which had the largest installed base of oil and gas customers at the time. Operating on a 1980’s application framework.
SAP was uninterested in ever making an application for oil and gas. They sell one for oil and gas however it is considered to be difficult and inappropriate for the industry. Oracle left the industry in frustration as a result of being unable to source willing producers to fund the development of next generation ERP software. Seeing the lack of commitment and the small marketplace of producers in which to sell too, Oracle left the oil and gas ERP space around 2000. IBM with their industry leading application Qbyte understood better than anyone about the need to redevelop that application. They too attempted to source the financial resources from the producers in order to undertake those developments. In frustration IBM left the marketspace in 2005 as a result of the inability to source any support from industry for its redevelopment.
Since that time there have been some minor attempts at providing the industry with new product, however I am unaware of anything being successfully prepared. The industry operates on either 1980’s technology or inappropriate SAP interpretations of oil and gas. I understand that in 2018 Quorum Software, who have applications in this marketspace, were hired by a, or a number of, producer(s) to build a new system. This was well on its way with staff working on the development, when I assume, the price of oil dropped more than 2% one day and the project was cancelled by the producer(s). This is the issue that People, Ideas & Objects have to concern ourselves with. What we call the attention span of mosquitos. Producers have never been able to apply themselves in any direction for a sustained period. Hence they have no successful implementation of any ERP software.
People, Ideas & Objects approach considers all of these aspects of the oil and gas ERP market. We have enjoyed being in this market in one form or another since 1991. The other area that concerns us is the methodology that is used throughout oil and gas that sees Intellectual Property (IP) managed by the producers as if its community property. We have addressed this issue specifically in the Resource Marketplace module as the ability to build an innovative oil and gas industry will depend on the respect of everyone and anyone's IP by all. We have seen firms hired for their unique capabilities and IP, then there competitors are brought in to help them develop the same capabilities and IP and ensure that there is adequate price competition fostered within the industry. The 1990’s was very much like this in all industries. I remember them more as the wild west in terms of IP. Those days are gone. The management of my IP has been done in a way that producers are fully aware of the consequences of any violation.
Which brings us to one of the strong beliefs that we have regarding why the Preliminary Specification was never funded by the producers. This would have violated their policies on how to deal with vendors IP claims and they would feel they’d be opening a pandora's box in terms of the cost implications of any and all vendors making claims based on their IP. Which is true, however, at the same time they don’t have a robust, innovative or profitable industry as a result of the methods they use today do they? They are the IP dinosaurs of the 21st century and the sooner they forget this regrettable past the better off they’ll be.
We have captured these concerns of ours in our Revenue Model, our user community vision and in other areas within People, Ideas & Objects and the Preliminary Specification. They say once bitten, twice shy, which would be how I see this situation. We do not expect that the existing producers to survive in their current financial, political and operational state of accelerated decline. We are building the new oil and gas industry based on the vision of the Preliminary Specification, funded by our ICO, and based on the user communities contributions. This is how we will be providing the most profitable means of oil and gas operations.
When we announced our plans to develop an ICO and raise our development dollars from that method, bitcoin, ethereum and others were in a nose dive. The overall ICO marketspace was as well. As we see in all things technology today, time passes much more quickly now. Bitcoin began 2019 at $3,826 and is now at $8,204. It is too soon to determine if this is a sustainable recovery or dead cat bounce. And the market is still too small for the demands of our offering, we believe our time frame of three more years is coming better into focus each month.
The Preliminary Specification, our user community and service providers provide for a dynamic, innovative, accountable and profitable oil and gas industry with the most profitable means of oil and gas operations. Setting the foundation for profitable North American energy independence. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in our future Initial Coin Offering (ICO) that will fund these user defined software developments. It is through the process of issuing our ICO that we are leading the way in which creative destruction can be implemented within the oil and gas industry. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don’t forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here.