OCI Performance Evaluation, Part II
Collaboration's Risks and Rewards
While working in isolation we can achieve a lot of what we set out to do. When we collaborate with others, the possibilities grow exponentially. Reviewing a mountain of data seems fun. For a few people that might ring true. However, for most people the possibility of finding joy in the task is limited. As a team however, the task becomes something of an adventure with the findings being multiples of what one individual might discover. Collaborative capability needs to be part of the Performance Evaluation and Analytics & Statistics modules.
Professor Giovanni Dosi noted that a technological trajectory is the activity of technological processes along the economic and technological trade-offs defined by a paradigm. Dosi (1988) states “Trade-offs being defined as the compromise, and the technical capabilities that define horsepower, gross takeoff weight, cruise speed, wing load and cruise range in civilian and military aircraft.” People, Ideas & Objects assumes the technical trade-off in oil & gas is accurately reflected in commodity pricing. Higher commodity prices will allow more innovation to be funded.
Trade-offs facilitate industries' innovation based on changing scientific and technical paradigms. Crucial to the facilitation of these trade-offs is a fundamental component that spurs change and is usually abundant and available at low costs. For innovation to occur in oil & gas, People, Ideas & Objects asserts that the ability to seek and find knowledge, and to collaborate are two “commodities” that are abundant today. With their inherent low direct costs, knowledge and collaboration are the triggers for a number of technical paradigms that will provide companies with fundamental innovations.
Collaborating and sharing knowledge in the Performance Evaluation and Analytics & Statistics modules, and the other modules of the Preliminary Specification, will fuel innovation. Whether that collaboration is within a producer firm, a Joint Operating Committee or a working group recently established through a Work Order. Access to these two modules should enable participants to evaluate the data with the toolset provided.
These two modules will be more useful if they are made collaborative. Not the obscure applications favored by the data obsessed. Remember Professor Dosi says that “In very general terms, technological innovation involves or is the solution to problems.” Discovery of those problems can be collaboratively done here in the Performance Evaluation and Analytics & Statistics modules.
What we do know is that “things” happen fast. Except in organizations. Providing people with the appropriate knowledge and information to act in a fast-changing environment is difficult. Some of the difficulty in getting the knowledge and information to the right people is ensuring the integrity of the information is not breached by those not part of the organization. And we are not recommending an open information policy. The Security & Access Control module imposes high levels of integrity on all communications, data storage and information. Collaboration between firms and transparency are areas where some perceived leakage of proprietary information may occur. It is here in these collaborative communications that I ask if information loss threatens innovative oil & gas producers' competitive advantages. Those being their land & asset base, or earth science & engineering capabilities. No they don't. As we have discovered, collaborations enhance firms' and Joint Operating Committee innovation and capabilities.
The question therefore becomes how is this proprietary information and capability deployed on an as-needed basis? Professor Giovanni Dosi notes that although the free movement of information has occurred in industries for many years, it has never been easily transferable to other companies within those industries. The ability to replicate a competitive advantage from one company to another is not as easy, and may not be worthwhile doing. Dosi (1988) goes one step further and states, “even with technology license agreements, they do not stand as an all or nothing substitute for in-house search.” A firm needs to develop “substantial in-house capacity in order to recognize, evaluate, negotiate and finally adapt the technology potentially available from others.” Therefore why not focus on the need to increase the company's unique and specific competitive sources and directions?
Collaborations in the Performance Evaluation and Analytics & Statistics modules of the Preliminary Specification will provide increased value in getting original, innovative ideas and information to the appropriate people. This is in the right place and at the right time. These are the attributes the firm should pursue rather than worry about losing proprietary data or information. We note that innovation involves discovering problems. It also includes changes which Professor Dosi notes in the following.
Organizational routines and higher level procedures to alter them in response to environmental changes and / or to failures in performance embody a continuous tension between efforts to improve the capabilities of doing existing things, monitor existing contracts, allocate given resources, on the one hand, and the development of capabilities for doing new things or old things in new ways. This tension is complicated by the intrinsically uncertain nature of innovative activities, notwithstanding their increasing institutionalization within business firms. p. 1133.
It would therefore seem prudent for an innovative producer to enable collaborations in all modules of the Preliminary Specification. This is a key to their innovation strategy. Focus on dealing with the change in routines as a result of the discovery of problems and solutions. These are the areas where the innovative oil & gas producer will need to deal with the outcomes of innovation, and the overall capability to continue to innovate.
Dynamic Data and Information
How the innovative producer attains a higher innovation factor is through a constant search for petroleum reserves, increased production, lower costs and more effective management of their oil & gas assets. This search will begin with a query in either the Performance Evaluation module for the Joint Operating Committee or the Analytics & Statistics module for the producer firm itself. Having access to the data and information of the respective domain provides the user with the ability to formulate queries on the basis of different scenarios, what if’s, and other mathematical calculations.
If we refer back to earlier parts of this module we find that performance is a key motivating principle behind the use of the module. People use these modules to find the next value increment. To determine where that value is located, it is necessary to use these specialized tools to identify it. Recall that these are subject to the Security & Access Control module, therefore the data and information they can access will be limited to the domain of the users' authority, i.e. only the Joint Operating Committees they’re assigned to. And the application modules will be collaborative, allowing interaction with others.
Running a query is a fairly basic operation that produces static output. The result just sits in the spreadsheet for the user to act upon. Within the Performance Evaluation and Analytics & Statistics modules we can invoke messaging services which include the following processes: person to person, person to process, process to person and process to process, on any of the system processes. Therefore if a process is running, and at any time that process obtains criteria for which it is necessary to know, the system will send out a message. Or if the same process was completed, it would invoke another process to initiate another action. It would also have the option of texting the system to invoke a number of different scenarios. Messaging processes bring the power of the ERP system into play from the point of view of using these calculations to act. People, Ideas & Objects have many tools in this area. Through Java, Oracle Autonomous Database, Oracle Fusion Applications and Functional Programming this area will be a rich environment for users to benefit from.
Professor Giovanni Dosi (1988) states that profit-motivated agents must involve both.
“the perception of some sort of opportunity and an effective set of incentives.” (p. 1135) Professor Dosi introduces the theory of Schmookler (1966) and asks “are the observed inter-sectoral differences in innovative investment the outcome of different incentive structures, different opportunities or both”? (p. 1135) Schmookler believed in differing degrees of economic activity derived from the same innovative inputs. p. 1135.
Performance Evaluation and Analytics & Statistics provide incentives and opportunities to innovate.
Focused on Changing Capabilities
As part of a competitive strategy, we focus on the key competitive advantages of the producer firm and Joint Operating Committee. These are their land & asset base, and earth science & engineering capabilities. These are the things that differentiate them from other producers and how they produce value for their shareholders. Everything else is secondary. We have adopted what Professor Richard Langlois calls the “capabilities approach” in his paper “Capabilities and Governance: the Rebirth of Production in the Theory of Economic Organization.”
When users are in the Performance Evaluation and Analytics & Statistics modules they will be able to look at an additional type of cost that we have recorded in the accounts of the firm and Joint Operating Committee. That is the costs associated with “Dynamic Transaction Costs” which are the unique costs incurred during times of change. Professor Richard Langlois described these costs in his article “Transaction Cost Economics in Real Time.”
Over time, capabilities change as firms and markets learn, which implies a kind of information or knowledge cost - the cost of transferring the firm's capabilities to the market or vice-versa. These "dynamic" governance costs are the costs of persuading, negotiating and coordinating with, and teaching others. They arise in the face of change, notably technological and organizational innovation. In effect, they are the costs of not having the capabilities you need when you need them. p. 99.
The types of these costs will vary and are not necessarily the same in all instances. Breaking these down into their types may be overkill from an accounting perspective. Instead, putting them into an account called “Dynamic Transaction Costs” might be a better option. And we have mentioned that in other modules of the Preliminary Specification. However, having the ability to further analyze these costs when the time comes, from the Performance Evaluation and Analytics & Statistics modules could lead to further insight and learning into organizational changes that might, or should, be occurring.
Indeed, in cases in which systemic coordination is not the issue, the market may turn out to be the superior institution of coordination. In general, the capabilities view of the firm suggests that we look at firm and market as alternative and sometimes overlapping institutions of learning. p. 99.
And
Economic progress, then, is for Marshall a matter of improvements in knowledge and organization as much as a matter of scale economies in the neoclassical sense. We can see this clearly in his 'law of increasing return,' which is distinctly not a law of increasing returns to scale: 'An increase of labor and capital leads generally to improved organization, which increases the efficiency of the work of labor and capital' (Marshall, 1961, IV. xiii,2 p. 318) pp. 101 - 102.
And maybe we need a page or screen in each of these two modules dedicated to breaking down these costs. Then a producer or Joint Operating Committee will have some point of reference to determine the state of change. This will enable them to determine its impact in terms of costs, and types of costs, on the organization. How the transition in the firm's or Joint Operating Committee capabilities is managed.
F.A. Hayek (1945, p. 523) once wrote that 'economic problems arise always and only in consequence of change.' My argument is the flip-side: as change diminishes, economic problems recede. Specifically, as learning takes place within a stable environment, transaction costs diminish. As Carl Dahlman (1979) points out, all transaction costs are at base information costs. And, with time and learning, contracting parties gain information about one another's behavior. More importantly, the transacting parties will with time develop or hit upon institutional arrangements that mitigate the sources of transaction costs. p. 104.
Conclusion
Work in the 21st century will continue to be different. People's tools will also need to be different. The Performance Evaluation and Analytics & Statistics modules are the beginning of these 21st century tools for people's work. We often discuss specialization and the division of labor in the Preliminary Specification. There is also specialization and division of labor between what people and computers do and that is reflected here in these two modules. Computers handle storage and processing. People will be responsible for thinking, ideas, decisions, creating, collaborating, innovation and many other things. Much of this information will be generated based on facts determined through the Performance Evaluation and Analytics & Statistics modules of the Preliminary Specification.