These Are Not the Leaders We're Looking For, Part XXIII
People, Ideas & Objects are wrapping up our six-month campaign aimed at instigating leadership changes within the oil & gas industry. As we summarize the key developments and discussions from this period, last week we addressed significant financial challenges in the LNG export market and the persistent decline in natural gas prices over the past 17 years leading to the $4.1 trillion revenue hole. We highlighted the missed opportunities and the ongoing issue of overproduction affecting both oil and gas commodities. Today, we shift focus to qualitative aspects, pinpointing the inaction and adherence to the status quo by officers and directors.
The prevalent "muddle through" approach has crippled their ability to take initiative, resulting in a passive stance where value decays under their watch—a responsibility they have failed to uphold despite the clear mandate to secure and enhance it. This passivity has become a defining element of their culture, especially evident since investors withdrew funding nine years ago.
Campaign topics we’ll discuss:
- Rube Goldberg ERP systems.
- Comparing and Contrasting Cultures.
- Rethinking Production Strategies.
- Which industry looks interesting in 2025?
- People, Ideas & Objects “Ambitious Deadlines.”
Rube Goldberg ERP Systems
Over the past 34 years, People, Ideas & Objects faced challenges, as have our competitors in the ERP system market. Producer officers and directors have historically viewed investment in ERP systems as detrimental to their preferred level of non-accountability. It’s not my intention to diminish my competitors or their products; they themselves would likely admit that with adequate funding, much more could be achieved.
The core issue I want to address here is efficiency. The Preliminary Specification incorporates Professor Paul Romer’s theory of non-rival costs, advocating for the sharing of redundant administrative and accounting costs that each producer incurs by maintaining their unique ERP systems in-house. Instead, we propose replacing these with our Cloud Administration & Accounting for Oil & Gas software and service, managed by People, Ideas & Objects along with our user community and their service provider organizations, on an industry-wide scope and scale.
If the current directors maintain their "muddle through" approach, Rube Goldberg's legacy will endure, constraining the industry’s vision and capability to just the immediate problems of tomorrow morning. Therefore, these systems suffice to sustain the performance level officers and directors have come to expect. Yet, as we questioned back in August 2003, isn't there a better way?
I want to reference a video featuring Oracle founder Larry Ellison discussing his healthcare initiatives, where he touches upon "Musk’s Law"—the necessity of addressing the entire ecosystem to effectively solve complex problems. In the video, Ellison explains that unlike competitors who may focus on automating just one part of the system, Oracle aims to automate the entire healthcare spectrum.
Starting at 52:15
Ellison states “Musks Law is that you have to do the whole ecosystem.”
Starting at 53:45 to 56:25
Asked how much of the application scope (health care) Oracle was going to approach, Ellison responded “All of it, if you don’t do all of it… (competitors) they didn’t apply “Musks Law” I don’t think they understood that the scope of the problem, that all these things to make this work you have to automate all these pieces. They never looked at it that way, instead they looked at it as they would automate this part of it. Epic’s a great company but they automate hospitals… The systems you build have to have the scope but they (Epic) don’t work with the payer side, not the public health side, not the clinical trial side, none of that. All those things are interconnected and we have to connect the dots.
Similarly, the Preliminary Specification is designed to comprehensively address the needs of the greater North American oil & gas economy, following the principles of "Musk’s Law." Without this holistic approach, individual producer firms end up spending excessive time and resources on piecemeal solutions. Musk, Ellison, and People, Ideas & Objects all advocate for this integrative perspective, though it seems we’ve yet to convince producers of the merit in focusing on profitability—the only real source of sustainable financial resources.
Comparing and Contrasting Cultures
Last week, EQT Corp. made headlines by announcing additional production curtailments for May 2024, which notably boosted their stock price in a market where natural gas prices had fallen by as much as 10% that day. This move by EQT was generally perceived positively by the oil & gas investment community, suggesting a shift towards more prudent business practices in the natural gas sector.
However, what we at People, Ideas & Objects have observed is that these shifts in position are typically short-lived. The industry culture quickly reverts to the status quo, and any new lessons or positive changes, like those demonstrated by EQT, are soon forgotten. This pattern has been a consistent theme throughout our 34-year engagement with the industry—a journey better described as an existence rather than progress.
This recurring scenario underscores why we staunchly advocate for replacing the prevailing industry culture with the seven Organizational Constructs of the Preliminary Specification. Only an ERP system that can fundamentally transform and then continuously define and support this new culture will ensure the lasting organizational change necessary for sustained profitability. The fleeting nature of EQT’s positive actions, particularly so close to their Annual General Meeting, starkly highlights the broader industry's resistance to genuine change and underscores the minimal impact of People, Ideas & Objects efforts thus far.
Rethinking Production Strategies
We’ve learned that most of the natural gas produced in the Permian for the past few months has had negative prices. A result of the cultural impact of thinking that associated gas is a byproduct. Byproducts don’t create $4.1 trillion revenue holes. I’m not aware of the solution to the problem and offer the Preliminary Specification to identify where producers are losing money and ensuring that by effective and active management they will realize the most profitable means of oil & gas operations. Producers producing everything they have all the time is not a strategy that appears to be working. To do otherwise is resisted by a cultural persistence that must be uprooted.
Our campaign highlighted the extensive financial damage wrought by natural gas prices as low as $1.70. If we accept that a 10% profitable price for natural gas should be priced at 6 to 1 relative to oil, this would imply a just natural gas price of $13.94 today, considering a cost structure of $12.54 and a profit margin of $1.40. To recover from losses incurred by selling at $1.70, future profitable production would need to compensate for the revenue shortfall of $10.84 per unit—equivalent to 7.74 times the current volume to make up the difference. Is that why petroleum reserves are pursued?
A price of $13.94 for natural gas is justifiable based on historical pricing models and the predominantly capital-intensive nature of the industry. The capital that has been accumulated by “putting cash in the ground” and “building balance sheets.” Unrealized capital costs of past production is what we’ve described them as. This realization has sparked both shock and dismay at the sheer waste of 764 TCF of natural gas reserves and $4.1 trillion in revenue. Now managed by an industry that can’t source any of the resources necessary to approach the most challenging future in its history. While its officers and directors blame Biden, the weather or restate (again) their commitment to capital discipline. My favorite excuse is the “We’re profitable at” series of $70, $60, $50 no $30 during oil price declines. Invoking their greatest innovation, the remake of historical accounting by collapsing their capital costs of production.
Which Industry Looks Interesting in 2025?
Declarations that shale would never be commercial. Preceded the shift in focus to other industries such as clean energy. All under the pretext of shareholder demands. Demands that arose overnight and were approached by officers and directors instantly. Yet nine years later not a word has been spoken about shareholders demands for greater profitability and accountability.
This precedent has been established, it's been accepted, no one lost their job for recommending oil & gas revenues be diverted to clean energy. What industry will capture the interests of the officers and directors in 2025? What has to be the greatest betrayal of good governance is now acceptable?
People, Ideas & Objects “Ambitious Deadlines”
No one is under any illusion about our ability to enforce deadlines or drive action in the oil & gas industry today. Each day, we encounter resistance from industry figures who should have taken action long ago. Setting these deadlines is not about expecting change but demonstrating the ongoing inaction. It's become a method to underscore their inertia, reminding us that none of the North American producers have reached out during this or any other campaign. This stance might seem like rubbing salt in our own wounds, but it serves a purpose. In the future, when these officers and directors finally recognize the urgency of these issues and start to panic, we'll be ready to point out our longstanding preparedness.
Conclusion
My analysis has outlined a stark portrayal of the prevailing status quo within the oil and gas industry—an industry seemingly devoid of any residual value that could serve as leverage in confronting its most daunting challenges ahead. The leadership's governance raises serious questions about their integrity, with dwindling faith, trust, and goodwill from all quarters. Investors, service industries, and stakeholders alike feel profoundly betrayed by the leadership's pervasive and well-compensated approach of merely "muddling through."
The extent of the damage and destruction is both comprehensive and complete, necessitating a fundamental rebuild of the industry from the ground up. This necessity echoes the sentiment I first expressed in an October 17, 2008, blog post titled "British PM Gordon Brown, Gets It." The adoption of the Preliminary Specification isn’t about promoting it as the superior technology for its own sake. Rather, it’s clear that the persistent business issues we face today are the same as those identified back then, and they can only be addressed through a significant cultural transformation. This transformation is essential not only to alter the industry's trajectory but also to repair the extensive damage inflicted by its current leaders. The need for such a profound overhaul is undeniable.