OCI User Community Vision, Part II
User Community Charter
Our user community seeks the right solution for the most profitable means of oil & gas operations everywhere and always. We’ve now seen what happens when profits are overlooked in the industry. Oil & gas are experiencing the most difficult issue they’ve ever faced. Collaborations with our user communities are not intended to build consensus or compromise. On the contrary, we have many issues to resolve and some of the most complex ever approached. Resolution lies at the point of conflict and contradiction. It’ll be our user community's job to find those conflicting attributes and contradictions, and resolve them to build industry software for the next generation, to lead and build the dynamic, innovative, accountable and profitable energy industry we now need in North America.
Historically, North American oil & gas has not been profitable. We therefore understand why profits are so critical and should always be the focus of everyone involved in the industry. In Canada our former Prime Minister Stephen J. Harper, whose background began with a Masters degree in Economics states in his book, Right Here, Right Now.
Of all the advice I want to convey here, this is the most important: a company must not lose sight of its central mission. The core value proposition of the commercial sector is its ability to make money by creating products, services, jobs and growth. Social contributions should not be diminished, but business must not go too far down the path of social affirmation. Profits need to be made. And provided that laws are obeyed and ethics practiced, profits are a good thing.Businesses that stray too far from this fundamental purpose will fail regardless of their image. The saying that “the business of the business is business” is ignored at one’s peril.
“Real” profitability as I state throughout these writings, is the accurate measure of the earned, incremental value generated by the business. Cash flow that the industry believed was all that mattered is nothing more than the return of previously invested capital. The money needed throughout the broader oil & gas economy must now be generated through the real profitability and prosperity of the oil & gas producer firms. Without these real profits there is and will be no money for the actions and activities that need to be undertaken. Oil & gas is a primary industry where revenues are earned due to secondary and tertiary industry efforts. Service industry revenues are not generated outside of the oil and gas industry. Without profits we’ve seen capacities and capabilities decline and the industry ground down to the bureaucratic malaise we find today. Investors and bankers do not exist to fuel an industry except during its formative years. Eventually a viable industry will benefit those who took the risk to establish the opportunity and those that made it a reality. Today in North American oil & gas we have an industry that is not profitable in the “real” sense. It has ruined the value developed by those before them and those that were led to believe otherwise. An industry that has degraded to the point where it cannot operate profitably or satisfy its customers' demands. Profitability will be the only source of value the industry can use to generate its future. The current officers & directors historical performance record is not trusted by anyone. Besides, other than profitability there is no other source of capital large enough to even begin to approach the capital needs of the industry.
It is therefore incumbent upon our user community to take a leadership role in establishing “real” profitability in North American oil & gas. Producer engineers and geologists often say that accounting has nothing to do with industry profitability. “There is no way accounting will make the basin profitable.” The fact that they have lost what former Prime Minister Harper stated, “the business of the business is business” is apparent and obvious. Although oil & gas is a complex and challenging science and technologically based business, it is a business and must be run as a business on the basis of “real” profits.
Our User Community Charter is as follows.
As a user community, we provide North American oil & gas producers with the most profitable means of oil & gas operations. That is our focus and drive. To ensure profitability is at the forefront of the industry activities. Oil & gas consumers value proposition is 10 to 25 thousand man hours of mechanical leverage per barrel of oil equivalent. Oil & gas have no substitutes. We owe it to future generations to ensure these resources are managed appropriately and nothing is wasted. Unprofitable production is waste and we have an obligation to future generations to ensure we can prove we have managed the resource appropriately. It is therefore through our user communities charter that we pass a profitable, prosperous, and healthy industry onto the next generation. And provide consumers with affordable, reliable, abundant and independent sources of oil & gas supply.
Leadership in Our User Community
Our user community's first need is leadership. Effectively our user community is a separate organization independent of both People, Ideas & Objects and the industry itself. It is driven by its own vision, purpose, community and leadership of providing oil & gas producers with the most profitable means of oil & gas operations. Although our user community will have People, Ideas & Objects as its sole source, by license, of part-time user community participation revenue, user community members are the principals of service provider organizations who provide accounting and administration process management through the delivery of our software and their services. Our user community members will have their service provider(s) as their primary source of income and value generation. People, Ideas & Objects focuses on our organizations competitive advantages of our user community, research and Intellectual Property. Therefore, leadership in our user community is an aspect that needs to be developed by those who commit to the overall vision of the Preliminary Specification. Those that desire to provide oil & gas producers with the most profitable means of oil & gas operations.
Our user community will provide two types of leadership. There is organizational focused leadership that focuses on our user community's needs. Secondly there will be overall industry leadership in relation to the oil & gas business model. This is discussed in detail in the next section. Our user community will include the necessary organizational support demanded of it. This includes approximately thirty Product Owners who are responsible for either a specific module of the Preliminary Specification or an element of its development. Involving the difficult work of developing an organization that meets the needs of the software, the industry, the service providers and most importantly the people in the industry. Anyone with the money can build an application on Oracle Cloud ERP. Adding a vision as compelling as the Preliminary Specification to the mix adds value to the process. However, building a user community to define and support both Oracle Cloud ERP and People, Ideas & Objects software with the vision of the Preliminary Specification will ensure that this environment succeeds for all concerned. These software applications will deliver explicit knowledge captured by our user community and codified in the software they develop. Their service provider organizations will deliver that software in combination with their tacit knowledge as a service offering to the profitable oil & gas producer. Providing oil & gas producers with the most profitable means of oil & gas operations.
McKinsey Consulting published an article on leadership entitled “Change Leader, Change Thyself.” And within it they have an exhibit that I can’t reproduce. You can download the article and view the exhibit for yourself. It's the one that details the CEO, CFO and COO roles and responsibilities. Their focus of attention, their source of power and their sweet spot. It is these roles that need to be filled in our user community leadership as an organization.
Other roles to fill are the approximately 30 product owners we mentioned earlier. These are intriguing roles that take a prominent seat on the software development team. They are the ultimate representatives of our user community within the development team's authority. Therefore, for the team developing the Partnership Accounting module, the Partnership Accounting Product Owner would ensure that our user communities' needs were understood and implemented in the software. Having expert knowledge in the area, in this case Partnership Accounting, the Product Owner can read our user communities' needs and preferences. This will increase communication between our user community and the development team. Ensuring that no misunderstandings or confusion between the groups causes delays or faulty software. These are just some of the obvious leadership roles in our user community. As we proceed we will begin to put more elements of what is required and how we expect things to develop.
We have consistently asserted that we provide added value to dynamic, innovative, accountable and profitable oil & gas producers. A substantial amount more than what officers & directors provide today. The primary focus of our work is to develop the user community, its leadership, and the associated service providers. We do this as we strive to offer an alternative means of organization to the oil & gas industry in order that the oil & gas investor, and the people who work in oil & gas can choose the status quo or People, Ideas & Objects Preliminary Specification, our user community and service providers as the method to manage their industry. Organizations don’t change, people do. Therefore without alternatives we are stuck with the status quo. If we don’t work towards building an alternative, nothing will change. And this is the place where people can begin the process of improving the oil & gas industry from a tired, poorly performing, muddling along behemoth to a dynamic, innovative, accountable and profitable industry.
There are many benefits that are and cannot be quantified from implementation of specialization and division of labor tools. Ours is an innovative way of operating the oil & gas industry, and as we’ve stated here before, even if the officers & directors could park their self interests and wanted our project to begin, we would not begin software development until our user community is fully formed. The Preliminary Specification is a fine vision of what the industry can do in the future. In the absence of our user communities' involvement in our software development, it will be a great vision without the appropriate implementation. There must be robust user community involvement in the Preliminary Specification software development. It is mandatory, and as I have pointed out, user community development is our number one focus and priority. We are an existential threat to officers & directors challenged by the Preliminary Specification. They are eliminated from the landscape by it and don't want to be part of it. Therefore they have not and will not support us. And we'll have to build our user community brick by brick and stick by stick. And that takes time, which we have and producers don’t.
The ultimate configuration of our user community leadership positions will be determined by those within the community. Industry after industry is disintermediated by Information Technology. And that is what's being done to oil & gas through the Preliminary Specification, our user community and their service provider organizations. And it is timely from a business point of view. The prolific nature of shale reserves demands a new business model be developed for oil & gas. A business model that deals with the resource abundance and price-destroying nature of producers over-producing unprofitable production. A business model that allocates production fairly across the industry, based on profits, without affecting a producer with excessive G&A costs when unprofitable production is shut-in. A business model that defines and supports innovation in the producer firm, Joint Operating Committee and industry. This is to ensure consumers receive abundant energy at reasonable costs. There are significant opportunities ahead for the leadership team and our user community in general. They will help develop an organization that defines the manner in which the oil & gas business model is defined and supported.
The opportunity to take today’s prototypical producer firm and convert it to one that operates under the Preliminary Specification and our user community doesn’t exist within today’s cultural configuration. The scope of change necessary is beyond what's humanly possible for us to do. The forces of cultural inertia from the bureaucracy would need to be fought at every step and our energy would be wasted in such battles. We’ve chosen not to concern ourselves with such battles and instead rely on the forces of creative destruction to make the choice between the performance that the bureaucracy provides. We prefer the solution we present here with the Preliminary Specification and our user community.
The transition from the bureaucracy to the Preliminary Specification may be due to successful producers buying out laggard firms that refuse to change, or their assets. That is the normal course of change due to creative destruction. We don’t know and don't care how the industry configuration ultimately changes. What we are concerned with is providing the most profitable means of oil & gas operations. And with the Preliminary Specification we already have a material difference in our value proposition. This will be the focus of the development of our user community and its leadership. One area of our value proposition that we can't quantify is the value we'll be able to provide to the dynamic, innovative, accountable and profitable producer. This is due to the toolset we implement in the Preliminary Specification. And that toolset currently consists of items such as business process automation, specialization and the division of labor, and the principle of non-rival goods developed by Professor Paul Romer.
Looking at the overall scope of what can be accomplished by the leadership team and our user community. It is critical to remember they have the wherewithal to make this happen. This is documented in the three structural components of our user community vision which include the money and power needed to complete their tasks. It is one thing to define broad strokes of a vision of what is possible. It is another to provide that community with the means to realize that vision. And I think those mechanisms are provided to our user community.
The Preliminary Specification provides a solid vision and workable framework of what an alternative organization method could be for the oil & gas industry. It works in that there is no major flaw or defect where logic or implementation breaks down. It is the result of my vision of what could be, and a decade of research. It is also incapable of providing the industry with the ability to implement it as it stands today. It needs the input of thousands of others who work and know what, how and why the industry operates. It is now time for these people, our users, to contribute to the process. They should build on the Preliminary Specification framework and vision.