OCI User Community Vision, Part I
People, Ideas & Objects User Community Vision
The lack of profitability has decimated all oil & gas business value generated before the 1980s. The subsequent investment capital and all the revenues earned were fruitless when the business stands today without the ability to support commercial operations or meet consumers' energy demands. This damage extends to service industries' capacities & capabilities. And includes the fact that the oil & gas and service industries capital structures are incapable of reviving commercial operations. People, Ideas & Objects has documented throughout the Preliminary Specification our approach for the current lack of profitability. The source of our software product quality, oil & gas industry leadership and profitability is our user community and we have configured it in a manner that enables it to address the scope of this issue, formulate the solution based on the Preliminary Specification and deliver that to the North American producer marketplace. Our user community differs greatly from any other user community created to develop ERP systems. This is to ensure they succeed in their task and make the transition from today’s culture of failure. Instead, they will be part of a dynamic, innovative, accountable and profitable oil & gas industry and producer. Where oil & gas production in North America is profitable in the real sense of the term, everywhere and always. Able to address the most challenging future we’ve faced before.
Quality ERP software is achieved through user driven software development. This has been proven and became the foundation of the agile software development methodology. An understanding of the oil & gas administration and accounting can only be gathered through the direct involvement of those who are familiar with the processes, data, issues and opportunities. This understanding is captured and defined for our software developers by the People, Ideas & Objects user community. To expect that our software developers who are specialized in their software skills will be able to comprehend the full understanding of the accounting and administration needs of the industry, without user involvement, is a foolish expectation of a by-gone era.
It is therefore People, Ideas & Objects' obligation to ensure this initiative succeeds. Quality software is developed through user community software development. This is where we’ve focused our efforts since March 2014. We have made our user community one of People, Ideas & Objects' three competitive advantages. These consist of Intellectual Property and research to round out our offering. Our user community is our primary focus and highest priority organizationally. It is the area of our offering in which we can effectively implement the level of organizational change, cultural change and product quality necessary.
One of the solutions proposed by oil & gas producers was consolidation which occurred a few years ago. Centralized control of interactively complex systems is not effective and lead to failure. There needs to be decentralized control with markets able to make the necessary changes. Interactive complexity is one of the challenges facing producers today. The ability to deal with the issue as it arises through a structured hierarchy, with excessive regulatory oversight governing the producers' actions and operational decision making authority being governed by the Joint Operating Committee has created paralysis and inaction.
It is the configuration of our user community that makes it unique. We have licensed our user community members with the authority and responsibility of what is expected of them as an independent, decentralized resource. They’ll have the authority to affect the changes they need to make. They are, and will be for the long term, the ones that the industry will turn to to resolve their ERP software related issues and opportunities. It will be our user community members who are authorized to initiate the necessary changes and only our user community members. The structure we have provided has three components which will enable them to build the appropriate oil & gas ERP software from the vision of the Preliminary Specification.
- Only our user community is licensed to make changes and prepare derivative works to any underlying Intellectual Property of the Preliminary Specification.
- People, Ideas & Objects licensed developers can only look to our user community for input. Our developers are blind, deaf, and dumb to others.
- Our user community has their own budget. They are independent business people. Not "blind sleepwalking agents of whomever feeds them."
User community members are the only individuals and / or groups who can change the Preliminary Specification and its derivative works. People, Ideas & Objects' business model is based on a fundamentally different method of developing ERP software. Therefore our user community will always have the exclusive use of People, Ideas & Objects software development capabilities to affect the changes they need and want. Our user community members will be the only ones who can configure the software. It will not be driven by technical architecture, business cycle or other criteria. Their license to amend the underlying Intellectual Property is exclusive to our user community. Providing a single point of contact for producers to have their issues and opportunities resolved. Whom do they go to today? Enabling a dynamic, innovative, accountable and profitable oil & gas industry.
Second, our user community has the oil & gas industry's business model. Use of the Joint Operating Committee and the six other Organizational Constructs is a strong model that solves the administrative, accounting and operational issues. This enables the producers to realize opportunities in the industry. This business model and its future development are in our user community's hands. Included with user community members participation is the granting for development and operation of a service provider organization that is licensed for an exclusive process domain to manage on behalf of North American producers. The service providers are a reallocation of the administrative and accounting resources of the producers. They are the critical change enabling much of the value proposition realized by producers from People, Ideas & Objects et al. Providing oil & gas producers with industry-based, variable administrative and accounting costs, variable based on profitable production capacity and capabilities.
If producers want to have elements of their organization included in the People, Ideas & Objects Preliminary Specification they will have to involve themselves with our user community. To attempt to define the risks, performance, responsibility and accountabilities within the parameters of a service level agreement would belittle the producer's demanding role in this development. This would also belittle their overall relationship with our user community. This is what makes the People, Ideas & Objects user community so effective. It is how People, Ideas & Objects build quality software. Our user community members are involved in development part-time. They will each generate revenues for their work as users. Their service provider organizations will be the primary source of personal value generation. People, Ideas & Objects budgeted $1.67 billion for users in the initial development phase. We expect approximately 3,000 users. These members will use their budget allocation to research, collaborate and determine the needs of producers and industry. They will communicate, oversee and ensure the software is developed in the manner necessary to ensure profitable production is produced everywhere and always. Individual users will be able to specialize in their contribution to a specific process based on the expertise individual community members provide. They're independent business people developing solutions for oil & gas, not employees of producers checking boxes off in the role of "user." Therefore comprehensive and dedicated involvement by industry and individual producers is necessary to make sure that their needs are understood and what it is they specifically require in our software and services. Ensuring that what is created on the producer's behalf is accurate. Not relegating a definition contained within a service level agreement. This is where the producer seeks to delegate responsibility and accountability to the agreement agent.
Participation is imperative for producers if they want to proceed with the Preliminary Specification developments.Developments include the decentralized production model, the Joint Operating Committee and six other Organizational Constructs, three marketplaces and fourteen modules. To achieve the most profitable means of oil & gas operations, everywhere and always. Non-participation in our user community would preclude producers from the benefits of the software, our user community and their service providers. But there's more. Non-participation would also mean that producers' particular requirements, distinctive ways of administration, accounting and operations are not accommodated or considered. That none of the software is built for the situations that the company experiences. This means that the premier asset of theirs would not have the software to handle the particular nuances of how it needs to make money. Producer officers and directors will say they have all of this covered under their current administration. And we all know how profitable they've reported themselves to be.
There is also the fact that the producers would not participate and interact with our user community itself. I expect our user community to be dynamic and fast paced with significant iterations over the business model that uses the Joint Operating Committee etc. Non-participating producers won’t know what these changes are and what the implications are to their firm's assets. They weren't there when decisions were made. An ineffective strategy. Shareholders will be wise to these actions and wonder why their producer firms are not participating? Is profitability optimization not an issue? Or is the company unaware of the technical progress in the past 25 to 35 years? Investors will have many questions and producers will need to provide the answers.
One answer might be that it's most beneficial to wait and see how things develop with People, Ideas & Objects et al. For any producer, sitting on the sidelines will be tragic. They should choose to be in or out and have their reasons for non-participation, but sitting on the fence will be the poorest choice of all. When our user community iterates on the model after the first phase of development, the software will be quite advanced. More advanced than the producer organization can handle or understand if it did not participate earlier. Our user community and developers will never stop iterating on the model. The ability to catch up at that point may not exist. Once integrated into the participating producers, subsequent software development will bring in updated concepts and features on top of the features previously built. Non-participating producers did not participate in, and therefore can’t understand or implement. Leaving them unable to transition. Permanently degrading their performance standards and competitiveness. Financially, in terms of the producers cost to develop the Preliminary Specification, People, Ideas & Objects believe there are no free lunches.
What People, Ideas & Objects, our user community and their service provider organizations are doing is disintermediating the oil & gas business. Putting an end to the outdated business model and culture that no longer serves its users' needs and no longer generates value for any of its stakeholders. Disintermediation is necessary and timely. No industry will be immune. We have not scheduled the commencement of our software development, however we have spent our time since the publication of the Preliminary Specification developing our user community. There are no large technical issues to resolve. I believe everything we need to build the Preliminary Specification can be done with today’s technological infrastructure. Taking it as far as to assert that we have no technical risk in the People, Ideas & Objects business. Review of Larry Ellison's keynote addresses at his Oracle conference's reflects this. Although there are no large database issues to resolve, Oracle has moved their technology forward in significant ways. This will make our work faster, smarter and better. I mention this as this technological infrastructure is enabling industry disintermediation.
It will be a completely different oil & gas industry. One that is limited to what our users can imagine. One based on the Preliminary Specification and developed further from there. This is the opportunity we have in front of us. Our user community has the power in the three critical criteria we've documented in their licensing and founding. A vision being that they are the only ones with the ability to change the underlying Intellectual Property. They are the only people our developers concern themselves with. But let's not forget about their budget as well. Our goal is to provide oil & gas producers with the most profitable means of oil & gas operations, everywhere and always. Those are our limits.
To say that I’m looking forward to the future would be an understatement. The issues we identified many decades ago have manifested themselves in a worthless industry. The demand for cash to support the long-term destruction of the industry continues and fewer sources of support are realized each day. Serious action is needed now. I would suggest one of the dynamic changes as a result of the shale era will be that the industry leadership will not be sourced from the engineering and earth science disciplines. But its future lies in the hands of leaders who can make the industry profitable. Oil & gas industry leadership will therefore be regenerated and exercised through our user community. This will be the means by which the industry regenerates itself, profitably, not as an out-of-control spending machine. If that appeals,people should act. Actions based on individuals working collaboratively, driven by an overall vision of real profitability such as the Preliminary Specifications are how we’ll solve this. However, remember that the losing side is the most dangerous just before collapse. Don't expose yourself to them unnecessarily.