Revenue Model, Part V
Another element of our Revenue Model is the means in which People, Ideas & Objects is capitalized. Traditionally software developers are stand-alone organizations with their own banking, regulatory and venture capital influences. People, Ideas & Objects is taking a project management perspective in providing this software solution to the marketplace. The differences in our capital structure are significant, with our Revenue Model being a critical element in defining and supporting these differences. Some of the key deliverables of this organizational structure is my personal compensation as detailed in our budget. Another is the ability to maintain our focus on the needs of our user community. I believe the situation in oil and gas today is the most significant issue that the industry has faced in its history. The monetary value of our solution to the oil and gas industry is substantial. On the other hand the oil and gas industry, from an ERP marketplace, is very small and raises a number of difficulties in terms of realizing any value from our efforts. It is therefore through this structure that my compensation for resolving this valuable and critical issue is realized. Our budget is immaterial to the value that can be created by the producers implementing the Preliminary Specification. Far more money is lost each month due to oil and gas overproduction and oversupply. The scope and scale of our application is very large. We need to eliminate and deal with any constraints that would otherwise occur with a compromised capital structure within People, Ideas & Objects.
The element of concern and unacceptable compromise is having our user based developments defined and supported by our various communities. And particularly our user community. To then have various venture capitalists, or other groups who are involved in a traditional capital structure, influence whether or not that software was built to that specification. This would be too large of a compromise to be viable. Therefore People, Ideas & Objects is funded by its Revenue Model and focused on its users; making it more of a project management type of venture. To be clear the scope and scale of People, Ideas & Objects is well beyond what venture capital groups would be willing to fund. Complicating our capital structure only complicates and compromises the deliverability of our software and services. To suggest that People, Ideas & Objects can be structured without the traditional involvement of investment capital might be naive for me to consider. However I do know, that it would be naive to suggest that the systems as described in the Preliminary Specification could be built with the traditional influences of a capital structure. Therefore, with that in mind and to ensure that the Preliminary Specification captures the full scope and scale of the technical and geographical concerns of the North American oil and gas industry we can ensure that the user community basis of our software developments remain our priority.
We have discussed the risks of becoming blind sleepwalking agents of whomever will feed us. An issue of concern when we’re discussing systems development. People, Ideas & Objects Revenue Model shows these risks are real and require a new approach to funding our software developments. It serves no one's interests, People, Ideas & Objects, the user community, service providers, producers or service industry to proceed without dealing with this issue. It is best to identify these conflicts and compromising situations now, while the influences are manageable. Financial participation is how our communities are supported and hence are able to avoid the trap of becoming blind sleepwalking agents of whoever feeds them. People, Ideas & Objects are user focused developments. The choices that a software development project can prioritize are many. Users are one, technical efficiency another and there are many other possibilities. For users to support the oil and gas industries needs and to focus on a producer's competitive advantages of their land and asset base, their earth science and engineering capabilities. Users need to have the software tools, capabilities and means of production, (the financial resources to build those tools) within their control.
The coin holders who will be funding the development of the Preliminary Specification will not participate in the capitalization of People, Ideas & Objects. They are a separate legal entity dedicated to realizing the value represented in our value proposition, the oil and gas industries extrinsic value. This organization will have its own governance which will be concerned with negotiating the split of the value proposition between the coin holders and industry. It will have that revenue stream which will be an ongoing revenue stream as long as oil and gas is part of our energy supply. And they will have the costs of maintaining People, Ideas & Objects and the user community after the initial development is complete. The Permission Rights are a contractual extension of the overall Intellectual Property surrounding the Preliminary Specification. Enabling the coin holders to control access to the binary applications that are produced from their investment in People, Ideas & Objects.
The Preliminary Specification, our user community and service providers provide for a dynamic, innovative, accountable and profitable oil and gas industry with the most profitable means of oil and gas operations. Setting the foundation for North America’s energy independence. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in our future Initial Coin Offering (ICO) that will fund these user defined software developments. It is through the process of issuing our ICO that we are leading the way in which creative destruction can be implemented within the oil and gas industry. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don’t forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here.