The Integrated's Too
Shell, BP, Chevron and Exxon have unquestionably the best assets in the oil and gas business. For that their is no doubt. They also have the best people. They have the scope and scale of operation that provide them with the secure base in which they can invest in their human resources for the long term. Few organizations can approach the situation that way. They also have access to the best forms of financing in the world. Whether that is debt or equity, they have the credit rating and depth of shareholder pool to do what it is they need to do for the next 30 years without much concern for financing. Few companies have achieved this level of success. Yet with all of this they are unable to earn a profit in BP and Chevron’s case and Shell and Exxon’s instances were some of the worst in their history. How could this be? Have they not executed their business plans and strategies effectively?
Simply you could have done all that you could have done in the best organizations in the industry and still been unable to make a go of it in oil and gas. In many ways Shell, BP, Chevron and Exxon have done nothing wrong and everything right. And that could be stated for every other producer in the business. It is the collective work of all of the producers in the industry that is working against each individual producer that is causing the problems. Overproduction as a result of the producers assumption that oil and gas is a scarce resource. Is the predominant thinking that was was necessary in the 20th century. In the 21st century there are new rules that need to be understood. One is that the age of resource abundance is upon us. And it's not enough to own the oil and gas asset, it's also necessary to have access to the software that makes the oil and gas asset profitable.
The understanding that I think Shell’s CEO has of our claim of being the most profitable means of oil and gas operations is that his assets are the best, his people are the best, and his access to capital is the best and therefore he is going to be able to provide investors with a better return than anyone else. And that is the right interpretation of our claim of the most profitability. Just because we provide the most profitable means of oil and gas operations does not guarantee that every producer is going to profitable. They may have profitable production, however it maybe just profitable in comparison to what Shell or some upstart may be able to provide. They may be a poor competitor in terms of the earth science and engineering capabilities or their land and asset base. Their competitive cost structures may be so costly and unproductive it takes their profitable production outside of a profitable commercial enterprise. The point is that profitability is a relative thing. And there will be producers who will not make it in the industry even with the Preliminary Specification operational. However, what we will know when the Preliminary Specification is operational is that all of the industries production was produced profitably and any properties that did not meet their marginal costs were shut-in as a result. Keeping the industry's profits as high as could be by not diluting them with any unprofitable properties producing. That those unprofitable properties shut-in reserves are being saved for a time when they can be produced profitably. And the commodity marketplace is priced at the marginal cost and the investors, producers and consumers are receiving a fair and equitable price in terms of energy.
The Preliminary Specification, our user community and service providers provide the dynamic, innovative, accountable and profitable oil and gas producer with the most profitable means of oil and gas operations. Setting the foundation for North America’s energy independence. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don’t forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here.