Thinkers and Doers

We'll be starting this week off with a discussion of who generally we are looking for to populate the user community. What types of people are needed to make the user community function to provide for the most dynamic, innovative and profitable means of oil and gas operations.

The world is divided by two different types of people. There are “thinkers” and there are “doers.” Lately thinkers haven’t been appreciated too much, I know I'm one of them. The problem with the oil and gas industry is that they have only rewarded doers for their actions. Thinkers have been shunned and discouraged at every opportunity. As a result little if any “thinking” gets done in the industry and the thinkers have had to transform themselves into doers in order to keep themselves employed. This is a bad situation from the long term perspective of the industry. No one is looking after the store. This turns out to be a good situation for me as it has left a rather large hole for me in which to work.

The proportion of thinkers to doers in society is very small. Nonetheless their effect is tangible. What the user community needs to do is to recruit a disproportionate number of thinkers within the community in order for it to do its job effectively. Therefore if you fall within the category of a thinker, and have been frustrated by the inability to use those talents the user community is the place where you should be. There you will find the kind of environment where the work will challenge these talents on a consistent basis.

For example, assume that you were working on the Material Balance Report. What you would do is start with the understanding that nothing existed in the marketplace and you had to build something to deal with the needs of the producers. You would need to determine what those needs were today. And think what those needs might be in the future. And also think what those needs “could be” if we provided additional information or capabilities. You would then have to design the various processes and subprocesses, thinking through all that exists within the industry in terms of a Material Balance Report. And engineer the kind of solution that is possible for the dynamic, innovative and profitable oil and gas industry.

The enormity of this task would be a team effort, for that there is no doubt. The Material Balance Report would take hundreds of man years of user community and software developer time. It would be the first time that such an undertaking would be accomplished. This is beyond the scope of what one producer firm can do. And since we are aggregating the resources of the industry we can apply ourselves to the time and effort necessary to really solve this difficult and poorly served area of oil and gas administration and accounting. And in saying that I realize that I've probably unnecessarily limited the Material Balance Report to those domains. And maybe it should include the engineering and production concerns as well?

We all know what the problem is in terms of the Material Balance Report. What is the solution. I’m sure there are a few with their hands up now. It is the thinkers who can help lead the way through the difficult process of finding the answer to these questions. Some thinkers and a lot of doers. I know they're out there, I've met a lot of them. And I know what they like to do. And I know that what I am talking about here is the kind of work that keeps them moving forward.

The Preliminary Specification and user community provides the oil and gas producer with the most dynamic, innovative and profitable means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don't forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here.

Caution, Facts Ahead.

Our value proposition is in the trillions of dollars. We provide for the commercialization of the shale gas reserves. Without the Preliminary Specification, the user community and the service providers, the oil and gas industry will continue on in its losing ways for the foreseeable future. Without us providing an alternative method of organization to the oil and gas industry, it will continue to operate in a failed state. These are difficult statements to process. We are a vision that is based on a number of concepts that are unique in the oil and gas industry. How is it that we are able to make such claims and remain free citizens.

Simply we are out to change the world and the statement that was made in the Apple keynote resonated with us. Without seeing things from a different point of view no progress is ever made, and we are seeking to make progress in the oil and gas industry. Something that we feel is distinctly lacking. For many people, things are ok. The capitalization of royalties is consistent with good policy and there is no need for change. People, Ideas & Objects and our associated communities have nothing for you. Our strategy is to remove you and replace you with our vision.

And so it is that we have a plan in how to implement this vision. January 2017 is when we expect that the investors who are concerned about the industry. Concerned that the shale gas reserves provide a significant endowment of value and resources to the economy. Are being wasted and destroyed by the current bureaucracies. And the progressive producers who may see things in the same way that we do. Fund our budget in its entirety. Once our funding is in place we will have the resources for the user community to develop the Comprehensive Specification and complete the first commercial iteration of the software. Our costs are high, however our value proposition as we noted is in the trillions of dollars.

Until January 2017 we have much to do. We have specified a number of positions within the user communities leadership team. These positions are being actively recruited as we speak. We need these people in place in order to secure the funding from the investors and progressive producers. These positions have been detailed in our user communities vision and number approximately thirty people. I guess we need to ask ourselves, who are the future leaders of the oil and gas industry? And what structure will they use in order to exercise their skills as leaders. Will it be through the classic bureaucratic structure of the oil and gas producer? Or will there be new ways in which to exercise those skills.

Wherever the new leadership is established in the oil and gas industry they will need the power and control over the environment in which they operate. The user community and service providers have at their disposal the Intellectual Property that is the Preliminary Specification and its derivatives. They have the software development capability of People, Ideas & Objects dedicated to the user community. And the sole point of contact for the dynamic, innovative and profitable producer to turn to for their software needs. That is the foundation of power and control that the user community has today with the policies that have been established in the user community vision, and that which the user community leadership team can draw upon.

One of the defining qualities of this new environment will be the dynamic nature of the user community and service providers. The actions of individuals will make a difference in the oil and gas industry. And that begins today with your actions. By joining the user communities leadership team or by preparing to join the user community in the future. Individual actions within the oil and gas industry, and an organizational methodology made up as described, facilitates the dynamic, innovative and profitable oil and gas producers needs.

The Preliminary Specification and user community provides the oil and gas producer with the most dynamic, innovative and profitable means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don't forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here. 

Revolutionary Information Technology Based Change

If an individual working in the oil and gas industry believed that technology was about to revolutionize the way in which people worked. Much in the fashion of the industrial revolution. And that industry after industry would be converted to more rational ways of organization. Where technology would be a key ingredient in the reorganization of that industry. Where could they go and what would they need to do in order to participate in this new, Information Technology driven environment? There may be multiple initiatives offering these types of opportunities to people in oil and gas. I am only aware of this one. The opportunities that are open to those that are looking for this type of participation in this new economy are significant and are available now with People, Ideas & Objects, the user community and service providers.

Does anyone foresee the current bureaucracy surviving the next few decades? Will it serve the needs of the oil and gas industry? Will it suddenly transform itself into the organizational form necessary to make the industry the dynamic, innovative and profitable industry that everyone needs oil and gas to be? I don't see this happening, ever. It should have happened by now as the need is significant. What’s worse is this is not even identified as an issue. The closest thing we have seen from the bureaucracy is last years hopes and prayers for a colder winter. And this year there has been nothing in terms of discussion of the issues and opportunities that the industry faces.

As a result there is little else that we can do other than remove and replace the bureaucracy with an alternative form of organization based around the Preliminary Specification. The Preliminary Specification is People, Ideas & Objects product that is based on the Joint Operating Committee, the legal, financial, operational decision making, cultural, communication, strategic and innovation framework of the oil and gas industry. By moving the compliance and governance frameworks of the bureaucracy into alignment with the seven frameworks of the Joint Operating Committee we achieve a speed, accountability, innovativeness and profitability in the producer firm.

Building on the eleven module Preliminary Specification we have established the user community to direct and develop the software developments that we conduct. It is participation in the user community that people should consider as an opportunity to participate in the oil and gas industry of the future, and a place where they can make a difference. On September 9th Apple started their keynote presentation for their iPhone 6 and 6 plus with the following text.

Here’s to all those who have seen things differently. The ones who follow a vision, not a path. Where others perceive first as valuable, you value the first thing that actually matters. While others are distracted by the new, you focus on the significance of a whole new take. Even before you could see how, you never doubted we would change things. And then we did change things together again and again. Relentless optimism is what moves the world forward. So keep seeing things differently. Keep trusting there is always another way, a better way, a bigger way. One that lifts up humanity, breaks down our barriers and heals the landscape. You are the difference between the world as it was and the better place it will become. And being different is the one thing about us that will always be the same.

It is these kinds of people that participation in the People, Ideas & Objects user community will appeal to. Ones that can see a better way in which to operate the oil and gas industry. One based on profits that provide value for all concerned. These are the things that we are working on at People, Ideas & Objects.

The Preliminary Specification and user community provides the oil and gas producer with the most dynamic, innovative and profitable means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don't forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here. 

Continuous Development of the Dynamic, Innovative and Profitable Oil and Gas Producer

Two of the tools that the user community and service providers will use are specialization and the division of labor. These tools will be used on a consistent basis to provide the oil and gas producers with the most dynamic, innovative and profitable means of oil and gas operations. In order to expand the output of the industry it will have two choices. Employ more resources or utilize specialization and the division of labor. With the configuration of the software developers of People, Ideas & Objects, the user community and service providers. The capability to analyze and determine what is the current optimal specialization and division of labor is will be what this groups tasks are. “How” and “What” the specialization of the positions within the service provider will change and develop as time passes.

In many ways this type of analysis, experimentation and implementation of the business process is not being conducted today. What is being done is the software is dictating how the process will be managed, and that is the same as it was for the past decade. With no software development capability within the producer organizations, or within the industry, to deal with the ability to change a process, no processes change. Our organizations stay the same and the bureaucracy are quite pleased with themselves. Pleased because they have not spent any money on developing a software development capability, or on changing any of the software the producer uses. And as a result their empire continues to expand and they are needed more than at any time in the past. The fact that they don't make any money doesn't concern them as there is nothing really anyone can do about that. As they will tell their investors at the next annual meeting.

This environment that we are creating is designed to use specialization and the division of labor in the oil and gas industry for the long term. People, Ideas & Objects is configured on the basis of change. That is we only generate revenues when changes are made to the software code by the user community. Constant development of the code base is what is needed by the dynamic, innovative and profitable oil and gas producer and that is what this environment has been structured to provide. Specialization and the division of labor is responsible for all of the increases in our standard of living since the discovery of these principles in 1776. If we stop developing the software then we stop the development of the progress of the oil and gas producers. And become our own little bureaucracies.

What has happened with the implementation of the computer and ERP software has been the cementing of the organization in time and place. They become stagnant and unmoving as a result of the inability to change with the organizations. With so many of the producers using SAP software and none of the producers employing SAP capable software developers they just continue to use the software that worked last year. For one or two years this is probably ok. For a decade or more the concrete sets and becomes impervious to the changes needed within the organization. All the money in the IT budget is spent on licenses to support the SAP infrastructure and hardware upgrades. And little if any money or time is spent on what the business or the organization needs.

This was detailed in my master’s thesis when I published it in May 2004. What the bureaucracy did was took this understanding and made it policy. That at no time would they change their ERP systems, and therefore, at no time would their franchise be challenged. A completely corrupt interpretation of the understanding. But then what would you expect from them.

The Preliminary Specification and user community provides the oil and gas producer with the most dynamic, innovative and profitable means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don't forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here. 

How We Implement the Preliminary Specification

We have discussed at length the Preliminary Specification, the user community and service providers over the last few years. One area that we haven’t directly discussed is how the software and services would be implemented within the oil and gas industry. We can see in yesterday’s discussion with the user community and service providers making up such a large portion of the industry. That the transition from the current status quo to this new environment might provide some interesting challenges. The question therefore is asked how will the implementation of these technologies be conducted within the industry?

A lot depends on the cooperation that we receive from the current bureaucracy. If they continue in their hostile approach to this project then all bets are off in terms of making this a seamless integration. Their continued refusal to deal with us would cause the implementation to be disrupted in many ways. Their purpose in doing so would be an attempt to stop the implementation from continuing. With trillions of dollars in opportunity costs to be earned by moving to the Preliminary Specification, its existence one day is inevitable. Just as the sun will rise tomorrow the Preliminary Specification will be operational in the oil and gas industry. I read in the U.S. Energy Information Administration weekly report that Marcellus shale gas was selling for $1.79. No amount of prayers from these bureaucrats will stop them from overproducing, and no amount of obstruction is going to stop us.

Our appeal is to the investor class of the North American oil and gas industry. It is they who will directly benefit as a result of implementing the business models inherent in the Preliminary Specification. The sooner the better. We are working towards a ‘remove and replace’ strategy regarding the bureaucracy as the manner in which we are dealing with the situation at hand. With the user communities development as our current priority we are developing the ways and means, or the “what” and “how” in which the industry operates. We expect that the investor class and the progressive producers will direct the bureaucrats to fund our budget on January 2017. At which time we will have the financial resources to begin the development of the systems and procedures, based on the Preliminary Specification, to develop the necessary systems to operate the industry. Once the user community is satisfied that their Comprehensive Specification is complete then we will be able to begin the development of the People, Ideas & Objects systems with the user community.

Once the software is complete and operational. Investors and producers can then begin the process of releasing their processes management to the service providers as they see fit. The reconfiguration of their internal producer organizations can also begin in earnest and they will begin to reap the benefits of the decentralized production model and the other attributes of the Preliminary Specification. Although I expect the bureaucracies to have been raided in terms of the administration and accounting resources for our needs in the user community and service providers. There will be a final transition of these people from the producers as the producers drop their processes under management. It should be obvious that not all people who are currently employed in oil and gas in the producer firms will necessarily be employed in the user community or service providers. There is an inherent efficiency expected in the application of specialization and the division of labor throughout these organizations.

This appears to me to be the most logical form of implementation that we are faced with. Based on the understanding and the level of cooperation that we are receiving from our friends the bureaucrats. This method of implementation essentially ignores them and carries on without their input, needs or concerns. If we had their cooperation it might be a bit more friendly but I don't think a whole lot more productive. They probably would only get in the way and we'd have to swat them like flies.

The Preliminary Specification and user community provides the oil and gas producer with the most dynamic, innovative and profitable means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don't forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here. 

The Interactive Nature of User Community Participants and Service Providers

We start this week with a look at how the user community, which writes the policies of the administrative, accounting and operations of the dynamic, innovative and profitable oil and gas producer, implements those policies through their control of the software that is developed with the People, Ideas & Objects developers. Operating the industry through their ownership, operatorship and control of the service providers. It is through their early participation in the user community and the leadership that they have shown during their time there that they earn the rights to participate in the service provider sub-industry. The user community will be given the first opportunity to establish these service provider firms.

This is a necessary part of the quality service provider / user community product offering that we are looking for. The user community participant has to have their hands on the situation in which they are working with the People, Ideas & Objects software developers. At the same time they can impart some of the rational as to why the process and software was developed in the manner that it was to the people who are employed within the service provider organization. As they were the ones that designed and implemented it on the basis that it operates on. This feedback loop is necessary for the change dynamic that we are looking for in the industry. For the industry to make a change in the business model, or for the software to change in the smallest of detail, the user community and service providers need to have this crossover in terms of the people who are involved in both organizations.

As we have discussed before the service providers will make up a very large sub-industry. This will not be just a cottage industry approach to the management of processes for the oil and gas industry. With the reorganization required under the decentralized production model the administrative and accounting resources of the industry are reallocated from the producers to the service providers. This reallocation will move a large percentage of the $40 to 60 billion in annual G&A costs of the producers to become the service providers revenues. These revenues are an estimate of the North American based G&A costs of the producers. Therefore the scope of this service provider business operation for the user community participant has the potential to yield significant returns.

Each user community participant will have a limited scope of the entire administrative and accounting processes that makeup the oil and gas industry. This requirement dictates that we have the large population of user community participants in order to cover off the entire scope of the industry. They then can leverage that knowledge across to the service provider who scales the understanding across and throughout the oil and gas industry. Using the People, Ideas & Objects software, derived from the Preliminary Specification, the service provider will manage the process in detail across the oil and gas industry.

This is a business opportunity for those that have the understanding of the oil and gas industry, who are able to solve business related issues, and who have an aptitude for technology and in that order of priority. You may be part of a team of user community participants that own a service provider that take on a large process such as the Material Balance Report. Or you might have a small team that takes care of some unique attribute of accounting. It won't matter. The real value is that the ability to change and focus on the dynamic, innovative and profitable elements of an oil and gas producer are what will be the job at hand. And the fact that as a result of this configuration we will have changed the industry and will begin to realize the many trillions of dollars in opportunity costs that are available from the shale gas reserves and administrative efficiencies we provide.

The Preliminary Specification and user community provides the oil and gas producer with the most dynamic, innovative and profitable means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don't forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here. 

The User Communities Ability to Deliver Profits

Shale gas reserves have provided the oil and gas industry with an unbelievable endowment of value and wealth. The bureaucracy are about to turn this resource into the largest commercial failure in the history of human enterprise. They don't care that they produce natural gas unprofitably. They know they can't produce a profit, they don't even pray for a cold winter anymore. Why? because they know that no one is going to do anything about it. That is where I think they are wrong and where the People, Ideas & Objects user community comes in.

The decentralized production model provides a solution to the lack of profitability in the natural gas business. It addresses specifically the issues that are present as a result of the abundance from the shale gas reserves. The decentralized production model reconfigures the prototypical producer to include the C class executives, the earth science and engineering resources, some land and legal, and some support staff. The administrative and accounting staff are reorganized into service providers who are focused on one process and service the entire industry with their unique and specialized capability. Costs for these service providers are billed directly to the Joint Operating Committee. This industry wide administrative and accounting capability vs. each producer having to develop their own administrative and accounting capability is the key to dealing with the unprofitable shale gas situation.

When a property is unable to attain profitable operations it is shut-in until it can return to profitable production through either higher prices or some new innovation. While the property is shut-in, there are no operating costs, royalties or overhead costs incurred by the property. The overhead costs consisting of the administrative and accounting costs that are charged by the service providers to the Joint Operating Committee, and only when there is activity in their task and transfer network. Without production there is no activity to generate any accounting or administrative work or subsequent billing. Therefore the property reports a null operation, no profit or loss. The reserves are kept for a time when the property is able to produce at a profit. And the commodity marketplaces supply is reduced by the marginal production. A significant improvement over the current practice of incurring losses, adding those losses to the reserves to be recovered by even higher prices in the future and flooding the commodity marketplace with unprofitable natural gas.

The People, Ideas & Objects decentralized business model provides the producer with the ability to scale their operation up and down their production profile. One day they could be producing 20,000 barrels / day and the next 100,000 based on the commodity prices and the performance of their properties. At no time should any property be unprofitable. The producer would be profitable at 20,000 barrels / day and if prices allowed they would be profitable at 100,000 barrels / day. The decentralized production model makes their overhead costs variable just like their operating costs and their royalties. It is the service providers who will know that at anytime they may be faced with production declines from the producers in the order of 10 to 15% and are therefore able to account for these in their annual budgets. Essentially providing a means in which the oil and gas producer can control their G&A costs.

It is the decentralized production model that provides the means in which the producers can profitably produce the shale gas reserves. It is the user community that has the power and control of the Preliminary Specification and in this instance the decentralized production model to effectively deliver the profits to the dynamic, innovative and profitable oil and gas producer. It is the user community who has the budget, the Intellectual Property, and the key point of contact for the industry to turn to. To make the decentralized production model effective and efficient in the oil and gas industry. If there are issues and opportunities in the decentralized production model that the oil and gas producers want to see, who do they turn to? The user community. It is also the user community that can make the changes proactively to enhance any new and desired benefits are made available to the producers. That is because we have only begun down this road. There are many opportunities when we begin using the Joint Operating Committee as the key organizational construct of the dynamic, innovative and profitable oil and gas producer, and the user community is enabled, empowered and in control of the business models and organizational structure of the dynamic, innovative and profitable oil and gas industry.

The Preliminary Specification and user community provides the oil and gas producer with the most dynamic, innovative and profitable means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don't forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here. 

Oracle's OpenWorld 2014 Conference and Our User Community

Yesterday saw the opening of Oracle’s annual database, application and Java conference, or Oracle OpenWorld 2014. This annual ritual includes all the news and features that Oracle has to present to the world. This year should be no different, other than there will be no sailing. I highly recommend watching Oracle founder Larry Ellison’s keynote address. These have been as interesting and as game changing as Steve Jobs keynotes at Apple. Another one to watch for is Renee’ James the president of Intel Corporation whose topic I think will appeal to many of the larger producer firms who have a concern with the cloud computing configuration of People, Ideas & Objects. What I am sure you'll find in her discussion is that Oracle, Intel and People, Ideas & Objects are able to provide you with your own hardware and software to operate your application from within your own organization. The one caveat is that the service providers and user community are the ones that will need to continue to provide you with the capabilities under the decentralized production model.

It makes no difference where your application is operated from. Centralizing it within a cloud configuration reduces the burden of managing the Information Technology elements and opens up the opportunities for change within the business model. The only real calls for ensuring that the applications remain within the organizations four walls are coming from the bureaucrats themselves. It might be one of their last ditch strategies to keep them in place for a while longer. So lets be wise.

I have written here on several occasions that the members of the user community and service providers need to have a higher level of Information Technology understanding. Specifically about relational theory, the Oracle database and Java. Defining this as augmenting your formal education with three or four related university courses. This would aid in the communication with the People, Ideas & Objects development team as there is no way that they are going to be able to learn what is contained within the scope of the user communities oil and gas understanding. This knowledge has other benefits in that it will give the user an understanding of the basics of the technology in what appears to be an explosion of technologies. When in fact the principles, innovations and concepts are based on some fairly basic technologies. Once you have those technologies the appearance of magic disappears from the equation and the user understands what is happening within the application. This is the type of service that we need to provide the dynamic, innovative and profitable oil and gas producer.

There are additional benefits on top of those that I just mentioned. When we look at the Oracle Stack that we use in the Preliminary Specification we see a large number of Oracle specific applications. It is critical to understand that these are not set in stone. If anything I would like to think of them as overall possibilities and suggestions to be built upon. These Oracle Fusion Applications are built using Oracle Fusion Middleware. All of the Preliminary Specification developments outside of the Oracle specific applications will also be built by the Oracle Fusion Middleware server. Think of the Oracle Fusion Middleware server as the plumbing supplies, the lumber, hammers and nails that you would use in building a house. Understanding how to use those tools you could then build any house that you would like, as in the Preliminary Specification. And you would be able to modify any house, or renovate a house, such as the Oracle Fusion Applications. If you understood the Oracle Database and Java at the level that is being suggested here you could conceptually form the ideas of how you want the dining room to look, its features and the People, Ideas & Objects developers would understand exactly what you want and then build it for you. This is where I want us to be.

Building this user community is our current objective. We think that this type of user community and the associated service providers are the necessary ingredient in making sure that the oil and gas industry is provided with the most dynamic, innovative and profitable means of oil and gas operations.

The Preliminary Specification and user community provides the oil and gas producer with the most dynamic, innovative and profitable means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don't forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here. 

Its Been a Good Week!

We've taken the better part of this week to highlight the power and control that the user community will have in making the oil and gas industry more dynamic, innovative and profitable. It should be clear that the People, Ideas & Objects user community is structured differently than any other user community has ever been structured in the industry before. Participation will provide you with the tools to effectively and efficiently deal with the issues and opportunities that the oil and gas producers face in the years to come. There won't be a bureaucracy, the user community removes and replaces the bureaucracy as the form of organization in the industry. There will only be the participants and their ability to act in the best interests of the oil and gas producers.

Technology is making these changes in every industry today. It may not be as obvious as what People, Ideas & Objects and the user community are doing to the oil and gas industry. But small applications like AirBnB, Uber and Lyft are creating new smaller industries out of old bureaucratic and poorly functioning ones. I guess if we look at the service providers and the app marketplace we are creating our own sub-industries as well. The fact that technology has the power to change the way that industries operate is the trend that will continue for at least the next decade. The bureaucracies are strong and their resistance is effective. However we will succeed in the long term and they will be relegated to the scrapheap of history. Profitability demands it.

The time in which you chose to join the user community is your own decision. There are risks associated with joining People, Ideas & Objects. The bureaucracy will deal with those that they can identify. As we mentioned only those that choose to join the leadership team are asked to have a public profile at this time. User community participants are able to otherwise walk both sides of the street and hide out in the bureaucracy for a few more years. It is important to understand however that although the user community will be rather large. Numbering I think in the area of 2,000 to 3,000 people. That is a small sample of the numbers of people that work within the oil and gas industry.

It is also a very small sample in comparison to the number of people that will be working in the service provider firms. An area where the user community participants will have distinct competitive advantages in which to participate in terms of ownership and operation of. Therefore a balance in terms of the risk of commitment to this project vs the opportunities in the service providers that participation provides.

Our expectation is that we will have one hour of developer time for every hour of user community time. This one to one ratio is high in the development world. The reasons for this are many. The scope of our application is very broad. The change dynamic that we are introducing is strong. There will be significant experimentation within the user community. And lastly the need to determine a consensus throughout the user community will take time. These will add to the burden of the user community in terms of their time and effort.

2,000 man years of user community time is budgeted in the initial development release. This effort will be spread out over a number of years and have at its core 600 to 1,000 user community participants involved in the development at anyone time. The population of user community participants is necessary in order to cover off the broad scope of the understanding involved in the oil and gas industry. It is with this understanding that we provide the user community with the prospect of membership in the community which requires the specific skills in understanding the development process, relational databases and Java. And the fact that these are not full time positions. However they do lead to the prospects that these people are the leaders in the service provider community in terms of ownership and operation of that sub-industry. We will discuss the service providers more next week.

The Preliminary Specification and user community provides the oil and gas producer with the most dynamic, innovative and profitable means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don't forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here. 

How the User Community Exercises Its Power

It should be no surprise to anyone the response that Uber, Lyft and Airbnb are receiving from the entrenched Taxi Commissions and tourist associations around the world. Bureaucracies have two choices when faced with the threat of their own demise. To switch to the new technologies or to fight. Unfortunately they choose to fight in every instance. And the governments are willing dupes to the demands of these bureaucrats. Recently Germany banned Uber from the entire country. With fines in the $300,000.00 range if caught providing a ride through Uber. Its not that that will stop the application from replacing taxi’s, its just an irritating annoyance.

People, Ideas & Objects have been subject to our own push back from the bureaucracy. Reading the Preliminary Specification you can clearly see that there is little if any need for a bureaucrat in that environment. Therefore they need to do all that they can to make sure that the Preliminary Specification never sees the light of day is a priority for them. Fortunately they seem to be losing. But this won't deter them. If anything I see a battalion of new recruits being deployed as we speak. One thing they do have going for them is the number of bureaucrats is impressive.

One thing they can't overcome is the nature of the powerful and motivated user community. Users can walk both sides of the street for the foreseeable future. That is participate here with People, Ideas & Objects in the user community and keep your day job with the old bureaucrats and fat paycheck for the foreseeable future. That is the ideal situation actually. Only those members of the leadership team need to have a public profile. The other members of the user community will be covert. The bureaucrats never knowing their star employee is really a mole who is working to replace the bureaucrat and their mind numbing ways.

Usually the mole who is deployed in a covert operation is actively looking to disrupt the operation. That isn't necessary in our case. The fact that the industry, on the natural gas side at least, isn’t making any money is plenty destructive enough. Our focus needs to remain on providing the oil and gas producer with the most dynamic, innovative and profitable means of oil and gas operations. We would do that in the bureaucratic world. Its just that its not possible.

Participants in the user community need to remember that they are very powerful. By adopting the proactive change agent capabilities we discussed yesterday. And knowing of the power that has been endowed in them through the user community vision. They have the capabilities to provide the oil and gas producer with the most dynamic, innovative and profitable means of oil and gas operations. With this power comes the responsibility to do the right thing. One that I’m sure people can appreciate.

With the user community configured in this manner. It is a very different oil and gas industry. The decentralized production model strips the prototypical producer down to the C class executives, the earth science and engineering resources, some land and legal, and support staff. The administrative and accounting resources are configured in service providers that service the industry as a whole through their industry based capabilities. This structure and organizational configuration is controlled through the user community. Changes made by the users within the community will have dramatic effects on the configuration of this structure and organization, and of course the performance of the industry. It is the users who exercise this power, all with the focus of providing the oil and gas producer with the most dynamic, innovative and profitable means of oil and gas operations.

The Preliminary Specification and user community provides the oil and gas producer with the most dynamic, innovative and profitable means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don't forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here.