Highly Effective Digital Enterprises

McKinsey & Company have published an article that speaks directly to the type of work that we are doing here at People, Ideas & Objects and the user community. The title of the article is “The Seven Habits of Highly Effective Digital Enterprises”. You can view the article from the link. What the article provides is the necessary ingredients that are needed to ensure a transition from the “old” world to one that is similar to what we are discussing here at People, Ideas & Objects for the oil and gas industry. I won't go through the seven steps individually as they are all on point and necessary to make the transition. What I will point out is the major flaw in the article from our point of view, and maybe in other industries as well.

That is the bureaucracy are in control of the budget that will fund the “new” digital enterprise. And therefore the “new” digital enterprise doesn't and won't exist. At least in oil and gas. I cant tell you of the difficulty I have had with the bureaucracy. They refuse to sponsor anything that will eliminate themselves from the landscape. You have a group of self interested people who will do whatever it takes to make sure that their domain remains in power at all costs. They are not going to fund anyone or anything that will remove them from that position. If someone insists on it being done they may go through the motions if necessary but they will make sure that the initiative fails. The fact of the matter is that there is no way in which they can be dealt with in a reasonable manner. The assumption in the article that the funding for the initiative is in place is therefore flawed, and therefore the outcomes are flawed.

The only way in which to deal with the bureaucracy. And this is the current thinking that I have. Is to provide the investors, the producers and the people who work within the oil and gas industry. Those that are as frustrated and annoyed with the bureaucracy as I am. To choose to move to an alternative means of organization for the oil and gas industry. Therefore we need to prepare an alternative means of organization for the oil and gas industry based on the vision of the Preliminary Specification, the Oracle Fusion Middleware and Application foundation, the user community that we are building here and the service providers. Enabling a choice for people to make as to who they want to manage their assets is therefore the manner that we need to prepare our offering.

When the time comes to make the decision as to which solution to choose from. The bureaucracy will have a difficult time making any assertion that they should be the choice. When we provide over $705 billion in opportunity costs from the decentralized production model. At least as much unquantifiable value that we can achieve from the structure of the service providers using automation, specialization and the division of labor. The structure of the user community and its ability to facilitate change and make the industry a dynamic, innovative and profitable oil and gas industry. These are the things that we are structured to provide.

And we do this by going to the core of the business. By moving the compliance and governance frameworks of the hierarchy into alignment with the Joint Operating Committees legal, financial, operational decision making, cultural, communication, innovation and strategic frameworks. We achieve a flexibility, speed, innovativeness, and profitability in our producer organizations. A business model that we have only begun to explore. It is this alignment that also eliminates the bureaucracy from the scene. And that is why they fight us. They don't care about producer profitability, speed, accountability or being dynamic. They are only concerned that they remain in power and they have their pensions vested. And that is why they need to be removed. So join me and help prepare for this decision to be made and make the oil and gas industry into the dynamic, innovative and profitable industry we know it could be.

The Preliminary Specification provides the oil and gas producer with the most profitable means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don't forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here. 

Appealing to Those in the Industry

What People, Ideas & Objects have to offer the user community is a compelling vision in the Preliminary Specification in which to build from. A means in which to operate the oil and gas industry if they were to join us and build the software with us. Software, and the services of the service providers that are derivative of the user communities efforts. Will provide what the oil and gas industry needs to be the most dynamic, innovative and profitable that it could be. That is what we offer the user community if people decide to join the user community and help us build the Preliminary Specification. And they will have the tools to do so. The user communities vision spells out the resources and means in which the user community would have in order to be able to make these changes within the industry. This is not your grandfathers user community. This user community has the money and the power to change the oil and gas industry.

We also offer the second component of our offering to the user community. That being the Oracle stack of technologies that the People, Ideas & Objects Preliminary Specification will be built upon. Using Oracle Fusion Middleware and Oracle Fusion Applications as the base of the Preliminary Specification provides us with the elements of what are needed to round out all aspects of our offering. We are a cloud computing offering. Providing solutions to the entire industry through our service providers. It is this solid foundation that gives the user community the assurance that our products will be state of the art and capable of handling the tasks that the user community defines.

We are taking these two components that we have and building the third component over the next few years. The third component is the most critical of all, our key competitive advantage, the user community itself. It will be the key differentiating component of our offering that gives the producers the understanding and means to manage their organizations. Without the user community we are software developers with a limited understanding of what the oil and gas industry is and what it does. With the user community we are able to fully and completely comprehend every element of the industry, define it, create a solution for it, have the software developers build the software for it and prepare the services for it.

And when we speak of competitive advantages it will be in the class of competitive advantages that Apple and Google have their user community as their competitive advantage. A cultural, systemic and deep within the core of our DNA type of competitive advantage. And we don't build that type of quality after the software is built. We build it before the software is even begun. So that is what we are doing here at People, Ideas & Objects. Taking the time and energy necessary to ensure that the user community is the key competitive advantage to our product offering. That it, and the derivative service providers are able to drive the industry in the direction that is needed to ensure the producers profitability is maximized in both the short and long term.

We have the product vision in the Preliminary Specification and the Oracle Fusion Applications and Middleware offerings. Building on this with our key competitive advantage of the user community. The foundation of our user community is the user community vision. We are preparing this offering to enable investors, producers and the people in the oil and gas industry to select us as the method they chose to manage their assets. We will be the natural choice when they compare this offering to the performance of the bureaucracy. And that is what we want to happen. Making change in the manner that an industry is managed is a difficult transition to make. It has to be made by a conscious choice by those that have a vested interest in the betterment of the industry. Our task is to prepare the user community in order to build the software, and to enable that choice to be made.

The Preliminary Specification provides the oil and gas producer with the most profitable means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don't forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here. 

How to Deal With a Persistent Bureaucracy

One thing we did not mention in yesterday’s calculation of opportunity costs for Encana Corporation was the firms extent of bureaucratic infestation. With so much value on the line this will inspire a shrug and a head shake from those pious beings who occupy that rarified air. Losing money is their claim to fame, and no one will steal their thunder. It is with that in mind that we know that they will never come knocking at our door to work with People, Ideas & Objects and the user community. And that’s ok, we have a different plan.

And it is the user community that is our primary focus for the next five years. Developing systems for oil and gas producers is an exciting business to be in. However, no one has ever developed user based ERP systems for oil and gas producers. And that is what we are doing by focusing on the user community in these next few years. Developing the user community to the level necessary to be able to drive the development team in the direction of the systems that the users want and need.

We are doing this on the basis of the user community vision that has been established here at People, Ideas & Objects. A vision that provides the community with the tools and means in which to affect the changes within the oil and gas industry. They will have the money and the power necessary to implement what it is they need. Never before has there been user driven ERP systems in oil and gas. And never before has a user committee had the tools and means at its disposal to make the changes within industry that this user community has.

The first step that we have undertaken to initiate this user community is defined a leadership team consisting of approximately 28 positions. These people will be responsible for both leading the user community as an organization, and leading the product development from the Preliminary Specification into the software that they want and need. These people are being actively recruited today and will be the founding members of the user community, and the associated service providers who are a critical “sub-industry” that we are establishing to provide the services necessary to support the software in its commercial release.

Taking the time that we have set out here to develop the user community is critical to its development. This phase of development can not be rushed. People need to understand the implications of the Preliminary Specification. How it affects their organization and how it will affect the job that they do in the industry. Once they begin to fully understand the implications then they can begin to feel comfortable with it and start to use the model to better accommodate their surroundings. With so many people contributing in this way, and People, Ideas & Objects providing a software development capability to support the user community. The dynamic, innovative and profitable oil and gas producer will begin to see the results in a flexible, accountable, speedy, innovative and profitable organization.

If this is the place that you think the industry should be headed then you should stay tuned and watch as things develop. The method that we are using to change the industry is that we are providing an alternative means of organization to the oil and gas producer. Providing a choice for the oil and gas investor and to those that work within the industry. Your participation will be a key part of the solution. And then we can chose to move away from the muddle along strategy of the current bureaucracy and make the industry dynamic, innovative and profitable.

 The Preliminary Specification provides the oil and gas producer with the most profitable means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don't forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here. 

Lou Gerstner on Strategic Planning

McKinsey Consulting have republished an article written by Mr. Lou Gerstner of IBM fame. Originally published in December 1973 when he was a McKinsey Consultant the topic of discussion is strategic planning. It seems pertinent today to the oil and gas industry in terms of the decision they should undertake to proceed with People, Ideas & Objects Preliminary Specification. So I thought I would take the material and apply the knowledge to the situation in the industry and use Encana Corporation as the example firm in my calculations.

One of the first things you notice in this article is that its 1973 and there are no personal computers and spreadsheets have not yet been developed. The entire point of the article is to take the strategic decision that an organization could make and run a number of different scenarios regarding the changes that it would have in the business. To make those changes reflective in the financial statements on a proforma basis. The difference between 1973 and today is that these are done constantly vs. what appears to be a rarity in the period of time that Mr. Gerstner is discussing.

However the point is valid particularly for running the scenario of “what if” the firm adopted the Preliminary Specification as the business model for the organization. We have claimed that the scope of the changes are responsible for $705 billion in opportunity costs for the period between 2009 and 2019. Therefore it should be incumbent on each organization to run the calculation on their own financial data to determine what impact the Preliminary Specification and the user community would have on their organization.

As an example we have selected Encana Corporation and run the business model against their financial data for the period between 2014 and 2019. We chose Encana as it is predominantly a gas producer and their operations are marginal at best. Without too much surprise the total incremental value that is generated by using the Preliminary Specification and the user community is $17.1 billion for that period. It is made up of two components, the increase in revenues of $15.8 billion and decrease in G&A costs of $1.3 billion. With value increases of that scale it would be worthwhile for Encana to fund 100% of People, Ideas & Objects and the user community. If they did they would still have $13 billion left over.

Calculations for Encana are included in the Preamble Wiki page. It is important to emphasize that these are only the values that we are able to quantify. Further quantification of the value from specialization and the division of labor cannot be determined at this time. However it is believed to be as material. The value from specialization and the division of labor enable the industry to expand its output from the same resource base. Enabling it to approach the goal of energy self sufficiency for the North American marketplace.

We will continue to look for ways in which to ensure that we, People, Ideas & Objects and the user community, provide the oil and gas producer with the most profitable means of oil and gas operations. We have the business model of the Joint Operating Committee as the key organizational construct of the dynamic, innovative and profitable oil and gas producer. It is the means in which this value is being generated, and it will be the means in which future value is generated. For when we move the compliance and governance frameworks of the hierarchy into alignment with the legal, financial, operational decision making, cultural, communication, innovation and strategic frameworks of the Joint Operating Committee. We attain a flexibility, accountability, speed, innovativeness and profitability in our producer organizations. We have only begun to fully explore the potential of this model. In the hands of the user community there will be an unending flow of innovations that provide real value for the oil and gas producers.

The Preliminary Specification provides the oil and gas producer with the most profitable means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don't forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here. 

Summary of the Accounting Voucher Module

For purposes of review and to keep the Preliminary Specification somewhat fresh in our minds. We have been occasionally looking at elements of the modules of the Preliminary Specification. Today I want to move from the Partnership Accounting module to the Accounting Voucher module to discuss what its purpose is. The Accounting Voucher is a unique module that conducts operations that have not been provided in other ERP systems. It seeks to resolve some of the issues of using the Joint Operating Committee as the key organizational construct of the dynamic, innovative and profitable producer. And opens up some opportunities for real innovation as well.

We are entering a time when the level of automation of the business process can accelerate in material ways. For People, Ideas & Objects not to address this opportunity would be a determining factor in the oil and gas industries capabilities to automate many of the business processes in the future. So much is dependent on the software that is used within the organization that it enables and constrains the organizations capabilities. With the capability to code an invoice to a basic accounting program from a smartphone. The ability and capabilities to capture transactions in highly automated means is a given in the People, Ideas & Objects Preliminary Specification. Therefore what people will be involved in is not recording transactions but designing transactions with the Accounting Voucher. The way that this is stated in the Preliminary Specification is that we are to “manage the disparate inter-dependencies of modularity theory and Transaction Cost Economics.” In essence this will be an area of deep development for the user community to fully explore.

By moving to the use of the Joint Operating Committee, the concept of operator is relegated to the past. Each participant in the Joint Operator Committee is called upon to provide their unique capabilities to the property. Therefore each member of the Joint Operating Committee is incurring costs and generating revenues on the property. Thier access to the Accounting Voucher is a necessary requirement and with the Preliminary Specifications Accounting Voucher they have access to process payments and revenues for distribution to other working interest owners. Having the Accounting Voucher open to all members of the partnership is a necessary and valuable feature of the Preliminary Specification and enables the producer to attain a speed and accountability in their costs and revenues.

Another area where the Accounting Voucher has been used in unique ways is in the Material Balance Report. Here the volumetric information of the producers production is treated in a similar manner to the way that the financial information is treated. That is it must balance debits and credits. And balance within the system that is captured within the Accounting Voucher, or system balance, partnership balance and of course material balance. These balances being required before the Accounting Voucher can close. Garnering the attention of those producers who are partners in the property if the Accounting Voucher is unable to close in a timely manner.

And there are a variety of other minor attributes of the Accounting Voucher that we will highlight as we go through the module in a little more detail in the months ahead. I just wanted to give a bit of an understanding as to the differences and why those differences exist in the Accounting Voucher. It is a unique module that opens many areas of future development for the user community to expand on in the area of automation of the business process and remove ourselves from the labor intensive elements of accounting.

The Preliminary Specification provides the oil and gas producer with the most profitable means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don't forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here. 

Users Operating the Infrastructure of the Industry

What the members of the dynamic, innovative and profitable oil and gas producer will be focused on is their competitive advantages of their earth science and engineering capabilities, and land and asset base. What the member of the user community will be focused on will be the providing that producer with the most profitable means of oil and gas operations. It is through the organizational structure of the industry that the producer will earn their profit. Granted it is highly dependent on finding commercial quantities of oil and gas reserves. However finding the reserves is not enough these days. How the industry is structured and operated will be a determining factor in the producers ability to earn a profit. With the Preliminary Specification the industry is structured and operated through the user community and its users are able to effect the changes necessary to ensure that the oil and gas producers are provided with the most profitable means of oil and gas operations.

If it were the 1850’s where buyers and sellers could be discovered serendipitously then we wouldn't need software or the user community. Producers would be able to produce their product and sell it out the back door of their office. But its 2014 and the complexity of our society dictates that we stand on the shoulders of giants and work within the systems and procedures that have been put in place over the past many decades. It is the operation of this infrastructure that the bureaucracy has put on automatic. Not allowing any opportunity to introduce any change within the system to provide for different outcomes. This is particularly noticeable in the case of natural gas prices. The bureaucracy are price takers, accepting any price that the market is providing. Giving up any hope or any opportunity to influence those prices.

With the user community the users are able to implement the changes within the systems to make the changes that are desirable to the oil and gas producers. In the case of prices, the Preliminary Specification and the users enable the producers to shut-in natural gas without any penalty of additional losses on operations, or too high of G&A. Producers are able to shut-in their unprofitable production and realize the higher prices as a result of the markets response to lower production. This infrastructure is a result of the software and users that are provided through People, Ideas & Objects and the Preliminary Specification.

Being proactive with the variables within the industry. As opposed to muddling along until something may or may not happen as in the bureaucracies way of dealing with things. Is the future of the oil and gas industry. The bureaucracy has other plans, and it doesn’t include a vision, profits or anyone other than themselves. What is needed is for the people who own those oil and gas assets is to sit down and ask themselves are they really being served by the manner that things are managed today. And is there a better way.

There is a robust future for the North American oil and gas industry. With the endowment of the oil sands and shale reserves, energy self sufficiency is a viable and worthwhile opportunity and goal. If left in the hands of the bureaucracy it will continue to be produced at a loss and be further wasted for the purposes of having them in power. We offer a viable alternative. A sound vision that works, is innovative and provides the most profitable means of oil and gas operations. The user community is a necessary element of the success of People, Ideas & Objects and they are key to the future of the industry. It is this vision and resource that provide a real alternative for the oil and gas investor and the people that work within the industry.

The Preliminary Specification provides the oil and gas producer with the most profitable means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don't forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here. 

Looking Forward to 2019

If we look retrospectively at the changes that have been made as a result of the Internet. And the pace of those changes on our daily lives. I think we see a dramatic level of change that makes what had come before the Internet pale in comparison. If we look at just those changes that have happened since 2010, that can be quantified to be “cloud computing” and the impact it has had. We are in a particularly interesting time in terms of human history. Now I may be seeing things from a different perspective than some of my readers. But if we extend these trends out towards 2019, who would doubt that things will be very different from what exists today. And who would doubt that the type of organizations that we use today will be the same that we have used for the past one hundred years.

Its probably a bit embarrassing to state that I can do three hours of my work in the morning without having to get out of bed. Its not that I do that every day, but some days I do. Is there any reason that anyone else can't do the same? I am sure that most bureaucracies demand attendance at 8:00 AM be taken and therefore this is something that will not be happening in the short run. The fact that I can start my day at 4:00 AM in bed is the advantage that the bureaucracies are unable to comprehend.

I chose 2019 as the day that we should look towards. As that is the year that we begin the developments of the Preliminary Specification. That will also mark the fifth year of user community development. It will be that time that we have the vision, the details, the community and hopefully, the oil and gas investors and the resources behind us to begin the developments of the organizational model for the future oil and gas industry. It will also be a time when the Information Technologies have moved society even further than it has today.

During the next five years the user community will be able to take the vision that is the Preliminary Specification and make it into the type of organization that will be managing the oil and gas industry for the next 50 to 60 years. Based on the Joint Operating Committee, using the decentralized production model and all that can be, added to it by the many contributors that will have joined us. This will be how the industry is managed. Using the user community vision where the people who work within the industry have the means to affect the changes in ways that they work within the industry and provide the most profitable means of oil and gas operations.

What we are seeing today is that the Information Technologies are finally having an effect on our lives. And it is to the betterment. I think we can expect that these trends will continue and should soon begin to accelerate. However, they will accelerate much quicker in the hands of those that will be the benefactors. With the way the user community is established. It is they who have the power and the resources to effect the changes that they want in how they do their jobs. Our priority is to provide the oil and gas producers with the most profitable means of oil and gas operations. How and what we do to bring the producers with those profitable operations is within our control. So if something strikes us at 4:00 in the morning we can deal with it then, and not have to wait until the mandatory 8:00 attendance.

The Preliminary Specification provides the oil and gas producer with the most profitable means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don't forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here.  

Leadership in the User Community Part VII

What the oil and gas industry needs in the future is the means to deal with change. Change within the business model that it operates upon. Where the strategies, opportunities and risks can be addressed in a timely and effective way. What we do know about software is that it is the equivalent of pouring concrete on an organization. Software both enables and constrains organizations. The capacity to change afterward doesn’t exist unless capabilities to make the changes to the software are also built within the systems. People, Ideas & Objects are building the software development capabilities. However developers are blind and dumb when it comes to the actual activities of what and how people do their jobs in the industry. We need a user community to direct us. One that has the power and the money to be independent and proactive in the industry to solve the issues and pursue the opportunities that occur in the marketplace.

So that is what we are building here at People, Ideas & Objects, our user community based on our user community vision. A dynamic, innovative and profitable oil and gas industry has to be based on a dynamic, innovative and profitable method of organization, software, and user community. We have the Preliminary Specification which has the business models that provide the producer with those attributes. We will build the software that has those attributes once we have built the user community. What we need to do in the next five years is to build that user community that will lead the oil and gas industry and provide for it its dynamic, innovative and profitable nature.

To give an example of how this will work. The user community will realize that the shale reservoirs are creating a new dynamic in the oil and gas industry. One in which the marketplace is being flooded with the commodities. A new and unique situation to the oil and gas industry. What is necessary is for the oil and gas producers to move away from the price taker position and become price makers. This can be done through the Preliminary Specifications decentralized production model. Therefore it is decided in the user community to implement the decentralized production model into the software at the earliest possible point in time. This is how the industry needs to be managed. Effectively and efficiently through the user community that is being established here and now.

You may ask what it is that a producer is to concern themselves with? What they need to concern themselves with is to how to produce their oil and gas at the highest possible profit that they can. Focusing on their competitive advantages of their earth science and engineering capabilities, and land and asset base they have a scope of operations that is within the realm of what is controllable. Being a price maker is not within a producers controllable domain and therefore better left to the user community to deal with. Other issues that the industry face will be able to be parsed in a similar fashion. What the bureaucracy has traditionally left untouched in their muddle along strategy will now be handled through the user community.

It will be through the user community that the producer will be able to have their needs for both the controllable and uncontrollable domains satisfied. Operating software for an organization in the 21st century needs to be built to accommodate change. At People, Ideas & Objects that is what we have done. By building a software development capability that works for the user community we are able to meet the needs of the oil and gas industry in both their controllable and uncontrollable domains.

The Preliminary Specification provides the oil and gas producer with the most profitable means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don't forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here.

Leadership in the User Community Part VI

We have been fortunate at People, Ideas & Objects to be able to quantify the differences between our method of organization and the current bureaucracies. Documenting the $705 billion in opportunity costs goes a long way to making our case for change. One area that is just as material in terms of the scope of change, however we are unable to quantify the differences, are the differences that are attributable to the toolset that we employ within the Preliminary Specification of automation, specialization and the division of labor. These will be material in their value to the dynamic, innovative and profitable oil and gas producer. Probably more material than those benefits that we are able to quantify today.

It will be up to the leadership team of the user community to ensure that we employ the toolset in the development of the user community and the Preliminary Specification. This will be a difficult aspect of their work in terms of how it is undertaken. With the reorganization of the industry and reduction in size of the prototypical producer. The service provider becomes a specialized provider who uses their division of labor to approach the entire oil and gas industry as their client base. This of course is an entire new way of organization and perspective of how things are done. The scope of the change is tremendous. The size of the G&A resources that are being shifted in this reorganization are quantified in the region of $40 to 60 billion per annum.

Our leadership will need to spend a significant amount of energy on this topic in order to make this transition effective. I suspect that, in time, the Preliminary Specification will be seen as a desirable method of organization by many in the oil and gas industry. The demand to proceed with the Preliminary Specification will be strong and we will need to have this issue worked out effectively in order to satisfy that demand. This may be one of the critical points that we need to provide to the investors to be able to satisfy them in their decision to choose the Preliminary Specification over the bureaucracy.

The monetary value from the specialization and division of labor changes would be significant. From today’s resource base the North American producers may be able to approach the concept of energy self sufficiency. A material increase in the continents throughput without any footprint increase in the size of the human resource base. How does someone quantify that value. But this is the value of specialization and the division of labor. The ability to increase production from the same resource base. And what we do know is that the producers have been unable to exercise any advantages from specialization and the division of labor due to the constraints of developing all of their capabilities within their organizations. By moving to an industry wide capabilities development we are able to fully exercise the value of specialization and the division of labor in the administration and accounting fields, and earth science and engineering disciplines. Applying this toolset to essentially very fertile fields.

Taking a process and defining it and managing it on the basis of an industry wide capability will need to be the focus of the user community and particularly the leadership of that user community. I think if we have a good answer for how we will conduct this operation and implement it within the People, Ideas & Objects Preliminary Specification. How it will be organized with the service providers organizations and the structure of their work. We will be on our way to convincing the investor and the people within the industry that our solutions is the better solution for the industry in terms of profitability for the oil and gas producers and the people who work in the industry.

The Preliminary Specification provides the oil and gas producer with the most profitable means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don't forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here. 

Leadership in the User Community Part V

Looking at the overall scope of what can be accomplished by the leadership team and the users in the user community. It is important to remember that the user community has the wherewithal to make this happen. This is documented in our user community vision and includes the money and power that the community has at its disposal. So it is one thing to define broad strokes of a vision of what is possible, as I did in last weeks posts. And another to provide that community with the means to undertake that vision. And I think those mechanisms are within the domain of the user community and its leadership team.

The Preliminary Specification provides a solid vision and workable framework of what an alternative means of organization could be for the oil and gas industry. It works in that there is no deficiency or major failing where there is a breaking down in logic or implementation. It is a result of my vision of what could be, and a decade of very painful research. It is also incapable of providing the industry with the ability to be operated upon, as it stands today. It needs the input of thousands of others who work and understand what and how the industry operates. It is now time for these people, the users, to have their input into the process and build on the framework and vision that is the Preliminary Specification. I have nothing more to add.

This is the job of the leadership team as well. To guide the further development of the Preliminary Specification from its current framework to a comprehensive understanding of what and how the industry operates. With a detailed understanding of what jobs are required, what those jobs consist of and how those jobs are done. And how the software will be developed to serve those users. This needs to be done from stem to stern in terms of the number of people that work within the oil and gas industry. Earth science and engineers, land, legal and support people that are employed within the oil and gas producers. Administrative and accounting people in the service providers. And those people that are in the field and their head office resources of the service industry. This documentation needs to be comprehensive and complete.

And this work will be done with an eye to the understanding that the overall business models of the industry are under the user communities control. That to earn a profit and to be efficient is inherent in the software that the producer uses. That our societies today are structured and defined by the software that its people and organizations use. And that the user community is how the people within oil and gas and the producers use the software that the user community are responsible for. With this immense power comes immense responsibility for the leadership team. Oil and gas producers may own the oil and gas assets. However without access to the software that makes the oil and gas asset profitable, they have an albatross around their neck.

When the Internet came about in the mid 1990’s people saw the potential that this technology could have on society. As a result we had the technological boom in the late 1990’s that saw business models being rewritten by anyone with the ability to host a website. What subsequently happened is well known as the .com crash and the Information Technology field has not been the same since. There has been little in terms of employment opportunities. Businesses have not spent money in this area as it is perceived as a lost cost. And people don’t go into the field due to the generally negative feeling they get that technology is not necessarily the place you want to spend a career. What we do know about change is that change is always overestimated in the short term, and underestimated in the long term. We are definitely at the underestimating stage of the changes brought about by the Internet. What we are doing with People, Ideas & Object and the user community is what is necessary but also what is possible as a result of the maturing of the technologies in the past decades. The power has shifted, when will you.

The Preliminary Specification provides the oil and gas producer with the most profitable means of oil and gas operations. People, Ideas & Objects Revenue Model specifies the means in which investors can participate in these user defined software developments. Users are welcome to join me here. Together we can begin to meet the future demands for energy. And don't forget to join our network on Twitter @piobiz anyone can contact me at 403-200-2302 or email here.