That's a five minute misconduct.
Using a hockey analogy to reflect the opposing team is indulging in inappropriate or unfair play. It's also an analogy that will be intimately understood by Sun Microsystems Chairman Scott McNeally. I'm speaking of the actions of IBM in this proposed acquisition of Sun.
Lets go back to the Microsofts offer to purchase Yahoo. I thought Microsoft never wanted to purchase Yahoo, but they certainly were not happy with having to deal with both Google and Yahoo in the critical and valuable search business. Microsoft's acquisition of Yahoo has similar anti-trust issues to what IBM would be presented with in purchasing Sun. In fact it is the management of Sun that are contending that IBM stick to the acquisition in a potentially difficult anti-trust review. This may be a key point that helps Sun in the very near future and adds fuel to my hypothesis of IBM's dirty tricks.
If Microsoft could have eliminated Yahoo from the marketplace without spending any money, would that not be a worthwhile action to take? For IBM to walk away from Sun after reducing the offer and peaking at what Sun has under the covers, IBM quickly learned more then they otherwise would have in normal operations. Key contracts, technologies, strategies and tactics of Sun were possibly made available as a result of the offer. Walking away after this peek, after they have the goods, after they make a revised less valuable offer shows that Sun may have some big nasty skeletons in its closet. It also does not speak well of Sun's management in deferring the opportunity to fulfill their shareholders potential on a short term basis. Which introduces a conflict and concern that otherwise is unnecessary and is certainly destructive. This is why IBM needs to be assessed this penalty.
Sun is having a difficult time. They have technologies that few fully understand or appreciate. In a world where value is attributed to those with coherent sound bites, Sun looses a lot of people beyond Java. Sun also has a number of technologies that are unique and far more valuable then the sum of their parts. And that is what IBM is after. Like Microsoft wanting Yahoo's market share for search, IBM
After the introduction of the personal computer, IBM blew it, big blue time. Under Lou Gerstner, austere management and a lot of luck the firm was able to recover. But what is it that they own now? Services in the form of corporate services to companies. Few if any actual technologies, certainly not a coherent story that can be told. I ask what are the benefits of services to companies? If I buy some IBM services, how do I know that you have provided that excellent quality of services that you claim? And if they are of such high regard, why am I being asked to sign another contract? Selling services without any products is not a long term viable strategy to making money, in my opinion.
So IBM has now put Sun into play. What ever damage that is done to Sun is of net benefit to IBM. I'm not a fan of this tactic, and I find it oddly coincidental that it's only played out by those with anti-trust difficulties. We'll see how this one plays out, but IBM should be penalized not only five minutes, but a game misconduct and a 10 game suspension.
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