Capabilities and Governance Part II
Previously I wrote my opinion that the energy industry had developed as a competitive resource, and asserted that I thought there was a need to develop an industry-wide based capability. Today many of the companies that are of size in oil and gas are also the respective Chairmen of the joint operating committees for the properties they have interests in. This requires each producer to develop the capability to conduct those operations primarily through in-house staff. With the move to a stronger innovation mindset the industry would need additional capabilities and capacities, particularly in the science and engineering areas. This has become evident in today's marketplace. I have suggested in this blog that a pooling of the industries resources would enable a greater overall industry-wide technical capability. One that would eliminate the need for the high level of capabilities that each producer currently holds in its "siloed" corporation. The reason that companies would do this is to ensure that the company was able to continue to conduct all the operations they are involved in. The average engineering and geological work necessary for a barrel of oil increases annually and this trend is rapidly accelerating.
"However, a new approach to economic organization, here called "the capabilities approach", that places production centre-stage in the explanation of economic organization, is now emerging. We discuss the sources of this approach and its relation to the mainstream economics of organization." pp. 2I also want to assert that in dealing with the Joint Operating Committee's four frameworks (legal, financial, cultural, and operational decision making) leads me to Langlois' definition of production costs. And the regulatory, administrative and compliance frameworks lead me to what Langlois' describes as "transaction costs".
"The legacy of this "path-dependent history, we will argue, has been a tendency (albeit an imperfect tendency) to respect an implicit dichotomy between the production aspects and the exchange aspects of the firm or, to put it another way, between production costs and transaction costs." pp. 5In my May 2004 proposal I successfully asserted the joint operating committee is the appropriate organizational construct for innovative oil and gas producers. And in particular I noted Dr. Wanda Orlikowski's Model of Structuration, which is based on Dr. Anthony Giddens Theory of Structuration, that software defines the organizational construct. Therefore, within the Model of Structuration, I have asserted the existing software applications define, support and constrain the hierarchy. And I went further to state that SAP is in fact, the bureaucracy. Langlois notes in his paper that Economists neglected organizational changes as benefits, and I would assert for the same reasons that they have been neglected by management, through their choice of their ERP software solution.
"Seldom if ever have economists of organization considered that knowledge may be imperfect in the realm of production, and that institutional forms may play the role not (only) of constraining unproductive rent seeking behaviour but (also) of creating the possibilities for productive rent-seeking behaviour in the first place. To put it another way, economists have neglected the benefit side of alternative organizational structures; for reason of history and technique, they have allocated most of their resources to the cost side." pp. 6In my previous entry reviewing of Langlois et al theory, I noted how the transition from "transfers" to "transactions" could benefit the energy industry and provide enhanced performance through essentially defining new boundaries of the firm, and division of labor. From the Langlois et al article, the dovetailing of the governance issues meet the capabilities issues. And they go on further to suggest
"One of the important goals here is to bring the capabilities view more centrally into the ken of economists. We offer it not as a finely honed theory but as a developing area of research whose potential remains relatively untapped. Moreover, we present the capabilities view not as an alternative to the transaction-cost approach but as a complementary area of research." pp. 7Here we have further evidence of the point that I have made in my thesis. That software defines the organization. Or as I like to say SAP is the bureaucracy. The definition and implementation of the bureaucracy is what SAP does best, and may I assert is the primary reason for its success. We have now come a long way from the SAP styled organization in oil and gas to a point where new and better means of organization are not luxuries but necessities. The demands and constraints of the industry to produce more with less have only begun to be heard. Will SAP continue to support the petroleum producer in the near future? From what I hear through my current marketing efforts, apparently not.
More to come on this interesting topic.
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