May Business Report
Marketing
What a difference a month makes. Our marketing program has moved into its second phase with the recent convictions of Skilling and Lay. Petro Canada continues to provide ample material for analysis and comment, and we are anxiously awaiting the companies second quarter results. The results of this marketing are beginning to provide the exposure that we seek, particularly locally.
Through Google analytics we are able to find out many things about our audience and have begun to understand what information and commentary they are seeking. I am intoxicated by the numbers of visitors. Blogging is truly an impressive development.
I have started to use the Technorati service to help evaluate this blog's performance. We are still jumping around a fair amount, however this last month we have seen our ranking jump from the low 900,000's to the low 700,000's. Not bad for a six month blog, and considering the total number of ranked blogs has jumped to almost 42 million.
I have in mind the idea of setting up an occasional "guest" blogger that could participate on occasion. The problem is that the tone of the marketing campaign causes the volunteers to cringe a bit. Seeing how the industry has treated me and the need to go to such extents is generally understood and agreed too, they don't want to volunteer their head to the chopping blog.
Content
We set out to see what kind of pace we can attain in terms of the frequency of blog postings. With the stated May objective of writing one article per day, I am now putting this in place for the long term. The discipline to write one story per day is a rather torrid pace for one individual. But it has an indirect effect of increasing and focusing the quality and value of the entire process. Therefore I want to try and establish a new guideline for June, that being of 8 posts per week, and, one per day as new minimums in posting.
My Favorite entries.
Im adding a new component to the month business report. My favorite entries for the past month. I have to say a few jump out at me as being critical in the development of this solution. They are:
- SEC Chariman Christopher Cox's use of XML tags to administer the future accountability framework of regulated markets.
- The numerous volume of Calls to action being heard around the world.
- Adoption of environmental concerns and solutions as a key component of this blogs writings. That the software defines the organization. That we are designing the software now to increase the innovative performance of the oil and gas industry, and, improve the atmosphere.
- Layering of the military command and control structure.
No changes to the overall technical architecture were made in May 2006. GlassFish continues to soar in terms of its acceptance and value to the community. As the first Java Enterprise 5.0 server it has access to a broad market, but the response to GlassFish seems to be so much more then that. Sun has begun the process it seems of reuniting the Java community after many years of competing servers such as WebSphere and Bea's offering.
I remain fairly firm in my use of AJAX. I think this technology needs to mature and move away from the JavaScript underpinnings. I would prefer to see a JCP authorized dynamic language (Groovy) fill the role that JavaScript does in AJAX. Since Genesys' focus is on the server side, with associated applications providing the user facing geographical components, AJAX style language hybrids may be able to fill a need in the future.
I started using ecto as my blogging tool. Scary powerful stuff. Once you get used to it, it can reduce your time requirements substantially. I would also like to find a tool that can evaluate my writing and make recommendations on its readability performance. If anyone knows of a good tool like that I'd be pleased to know.
Budget
• Revenue to the end of April: $0.00
June 1, 2006 budget items. (All costs are in U.S. dollars and include the 33% premium for the development copyright fee.)
- . Project management and development = $300,000
- Sun Grid The first thing we need is a home for the code. The grid provides everything we need in this instance, and the Grid that I selected was Sun's. At $1 per processor hour, a very affordable way to secure the resources we need. I think that our first years requirements would be amply satisfied with 10,000 hours of processing for the remainder of 2006 calendar year. Total requirement = $13,300
- Ingres Open Source database and part time DBA, Total requirements = $57,000, Collabnet, I would like to have a generous budget for this critical tool. Provides the code management, community process, project and issue management. Budget includes tools, appropriate setup and consulting services. Total requirements = $34,000
- General and Administrative, first 6 months of operation Total requirements = $60,000
- Membership in W3C Total requirements = $9,000
- Total Capital and Operating budget, 2006... $484,000
Notes:
• Sponsors, producers, and user contributions and donations are accepted.
• Please recall that this community is and will be supported by the producers. Based on an annual $ assessment per barrel of oil. For 2006 the assessment was fixed at $1 per boe per day per year.
• A company such as Encana in Canada would therefore be expected to support the community to the tune of $700,000 for the 2006 calendar year.
• These Monthly Business Report budgets are being proposed on a pay as you go basis for 2006 to support the community and ensure the community develops in the manner that is expected.
• Your donations are greatly appreciated, no donations mean no development work is being done.
Technorati Tags: Business-Report, Call-to-action, Christopher-Cox, Environment, Genesys, Glass-Fish, Java, Marketing, Military Command, Petro-Canada, tagname